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CHAPTER 5 Internal Scanning: Organizational Analysis

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Presentation on theme: "CHAPTER 5 Internal Scanning: Organizational Analysis"— Presentation transcript:

1 CHAPTER 5 Internal Scanning: Organizational Analysis
(Continued) STRATEGIC MANAGEMENT & BUSINESS POLICY 12TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Prentice Hall 2006

2 Market Position & Segmentation Marketing Mix Product Life Cycle
Strategic Marketing Issues Market Position & Segmentation Marketing Mix Product Life Cycle Brand & Corporate Reputation Prentice Hall 2006

3 Product Life Cycle Prentice Hall 2006

4 Financial leverage Capital budgeting Strategic Financial Issues
Prentice Hall 2006

5 Technological Competence Technology Transfer
Strategic Research & Development Issues R&D Intensity Technological Competence Technology Transfer Prentice Hall 2006

6 Technological Discontinuity
Prentice Hall 2006

7 Human Resources Management Increasing use of teams Union relations
Strategic Human Resource Management Issues Human Resources Management Increasing use of teams Union relations Temporary workers Quality of work life Human diversity Prentice Hall 2006

8 Internal Factor Analysis Summary Table
Prentice Hall 2006


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