1. Student Union & Activities Statistical Analysis of Programs 2007-2008 Matt DucattZane Reif Managing DirectorAssociate Director August 5, 2008

2. Student Union & Activities Assessment Data

3. Tech Activities Board (TAB) Mission and Values Our Mission The Tech Activities Board (TAB) is a group of students dedicated to providing educational and social activities, as well as diverse events and programs to enhance the overall Texas Tech University experience. Our History The Tech Activities Board (TAB) is the largest student programming organization on the Texas Tech University campus and is responsible for planning quality events for the university community. TAB was founded in the early 1950’s as the University Center Programming Board and reinvented in 2006, as TAB, to better serve and identify with the student population. Today, TAB plays a vital role in fostering and developing Red Raider spirit and traditions such as Homecoming, RaiderGate, Arbor Day, and Rock the Plaza and in creating community on the Texas Tech University campus. Our Values the image of TAB and producing quality events the talents and gifts of our committee members the ability to develop leaders and enhance individual skills the diversity and ideas of all members of the campus community

4. Tech Activities Board (TAB) Reference Evaluation The Tech Activities Board (TAB) began to assess events in Spring 2008. Each committee was asked to identify at least one or two events per month. Student leaders stood out after their events and asked peers to take a few minutes to complete a paper evaluation of the program they just attended. This year, we were able to identify sixteen (16) events and collected over 525 responses from students attending these programs. Events Assessed Mr. Gatti’s Pizza Outing (01/16/08) – Gatti’sAfter Hours Open Mic (01/22/08 – SUB Matador Room Marijuana Debate (01/20/08) – SUB Allen TheatreDive-In Movie, 30 Days of Night (01/25/08) – Student Recreation Center Ice Skating (01/31/08) – City Bank ColiseumIce Skating (02/01/08) – City Bank Coliseum Second City (02/07/08) – SUB Allen TheatreMud Room Pottery Painting (02/04/08) – SUB Red Raider Ballroom After Hours Open Mic (02/12/08) – SUB Matador RoomTelluride Film Festival (02/15/08) – SUB Allen Theatre Dating Doctor (03/10/08) – SUB Allen TheatreAfter Hours Open Mic (03/11/08) – SUB Matador Room Movie, Price of Sugar (03/25/08) – SUB Allen TheatreTech Price is Right (03/26/08) – SUB Allen Theatre Singer/Song Writer Comp. (04/15/08) – SUB Matador RoomButt Sketch Artist (04/23/08) – SUB North Entrance

5. Tech Activities Board (TAB) Gender Of 507 participants interviewed, 228 were male and 259 were female. This equates to a little less than 50% male and roughly 50% female. The Tech Activities Board is drawing in approximately equal numbers of men as women. Although when we continue to divide the statistics down into the various events, we see a larger amount of men in events such as the Marijuana Debate and larger amounts of females in events such as Mud Room Pottery Painting. However, as long as TAB continues to offer the same kind of variance in events as it has for this year it would seem that the average gender of participants would remain generally equal.

6. Tech Activities Board (TAB) Ethnicity The TAB evaluation specifically asks what race participants are to determine if we are appealing to our underrepresented populations. About 15% of individuals in attendance at our events are Hispanic, while our African-American and Asian-American populations are 4% and 5% respectively. TAB hopes to program with a variety of Student Organizations and departments throughout the year, in order to better program for all students at Texas Tech.

7. Tech Activities Board (TAB) Ethnicity The data for diversity statistics for Tech students in the year 2007 came from the Texas Tech website. Converting these numbers into percentages and comparing them to our own statistics and percentages yielded positive results. The statistical comparisons in percentages show how close TAB and Tech are in their attractiveness to underrepresented populations through programming. Proportionately, TAB attracts a larger percentage of underrepresented populations at their events than Tech has as part of their overall population.

8. Tech Activities Board (TAB) Classification TAB was very pleased to see the results for the assortment of classifications related to attendance. Freshmen account for the largest classification attending TAB events. Foremost, freshmen are required to live on campus, so they not only see more of the advertising, but attending the events is easier and more convenient. Ideally, we hope they use TAB events in order to meet friends and develop a sense of community within the Texas Tech that many older students have already developed. Faculty and staff made up less than 3%. The community is involved in TAB events, albeit moderately, which could be due to the fact that the events are not free for them and are not advertised as heavily off-campus. Also included is a chart using the data of undergraduates to show how relatively equal the four major classifications are in their attendance. Seniors and juniors have lower attendance, perhaps this can be explained by a higher employment rate, not to mention the vast amount of interviews and pre-work preparation (i.e. creating a resume, studying abroad, and attending job fairs) that the upper classmen are more likely to be involved in.

9. Tech Activities Board (TAB) Alternative Some answered this question indicating what they might normally be doing, others answered it with plans they had pushed back in order to attend this event, and still others answered it by describing the event they considered less imperative. An overwhelming majority admitted that they chose our event over going out to a party of one type or another. Hence, TAB is actually giving students a positive alternative. TAB, as an organization, tries to provide enticing alternatives to irresponsible drinking and reckless behavior. Furthermore, TAB plans events throughout the week, on weekends, and late nights.

10. Tech Activities Board (TAB) Education It is out hope that TAB will enhance the academic mission by providing quality programming that begins dialogue amongst students. Many of the students attending TAB events felt like they learned something new by being a part of the program. Obviously, not all of our programs are educational, but it is encouraging to see such a high response rate in regards to learning.

11. Tech Activities Board (TAB) Class Credit Obviously, many of the events offered by TAB will not count for credit for students. With most educational programs, TAB makes an effort to inform teachers when we believe that an event may coincide with a theme in the classroom. For instance, letters were sent to several teachers in the addiction classes, debate classes, and even ethics classes for the Marijuana Debate; many of which actually did in turn offer their students attendance to our events as extra credit for their class. One professor actually made it mandatory for his students to attend and quizzed them on the presented material the next day in class. Overall, TAB is doing a good job informing teachers of events they might offer extra credit for and as such the 7% should be looked at positively.

12. Tech Activities Board (TAB) Community We can see that a majority of participants attended our events with someone. This is to be expected of the college social scene. However, it is interesting to note how many people came alone. It would be intriguing to see if that was because they could not find anyone to go with them, if it was because they were looking to make friends at events they had similar interests in, or if it was because of some other reason. That way we could evaluate if the students are using the events for socialization activities. Furthermore,it would be interesting to see how many students that came alone then answered if they were filled with a sense of greater community after attending said event.

13. Tech Activities Board (TAB) Student Organization Link First we must take into account how many students are in an organization and then how many organizations are likely to make one of our events required as a function. Taking the above into consideration a “10% Yes” is actually a very high statistic. It has long been a goal of TAB to incorporate other organizations/departments in our events and we are currently taking the necessary steps. For the Dating Doctor, TAB attempted to inform the fraternities and sororities of Texas Tech by making announcements at chapter meetings. The Price is Right had an exceptionally high number of Red Raider Camp members attend. Hopefully with care and consideration, we can double this statistic in the next few semesters. However, we need to take caution that we do not exclude individuals from the events by appealing too heavily or primarily to specific groups or organizations.

14. Tech Activities Board (TAB) Marketing As we might have guessed, word-of-mouth was by far our best publicity for events. Friends, both in and out of TAB, seem to be best at informing others of the event and furthermore encouraging others to attend. However, it should be noted how effective the TechAnnounce has been in our overall publicity. It would seem that Facebook was one of the least effective ways of advertising, which is surprising given the technological dependence of most students. Posters were the third most effectual means of advertising. We are very proud of the number of people that found out about the event using the calendar, and we hope that this upward trend continues with our new design.

15. Tech Activities Board (TAB) Publicity Most of TAB’s publicity was excellent or above average. TAB is currently working on improving these statistics by creating “unconventional advertising,” so that our upcoming events are highly anticipated by students. As you can see on the pie graph below, only 11% total of those evaluated thought that the publicity was less than average.

16. Tech Activities Board (TAB) Venue The venues, although varied, seemed to greatly please the majority of students. Places we generally hold our events, such as the Allen Theater and Matador Room, will be reserved again for next year. While most of our events take place in the Student Union, TAB considers itself the programming board for the entire campus and will look to utilize other venues throughout campus. 86% of those surveyed thought our venues were above average or excellent.

17. Tech Activities Board (TAB) Time Time varies greatly for TAB events. We offer several smaller events during the daytime, many of our larger events after six, and our movie times are inconsistent in order to appeal to as many students as possible. Overall, it would seem that our wide array of times pleases the students. Only 5% evaluated the time offered as less than average. Of course, the people surveyed were able to attend the event so they more than likely were pleased with the time.

18. Tech Activities Board (TAB) Date TAB takes into consideration midterms, finals, and even home athletic games and tries to offer our events at times when students have no other commitments. Obviously with 50% describing our choice of dates as excellent and 0% describing our dates as poor, TAB has something right. Of course, the people surveyed were able to attend the event so they more than likely were pleased with the day of the event.

19. Tech Activities Board (TAB) Quality TAB strives to maintain a high quality of events for students. We do not want to waste student funds or time unimportant topics or irrelevant events. Many of our events involve current issues and extremely talented performers. With 57% of students agreeing that the quality of our events is excellent, we are going to continue using the agencies (i.e. agents) and organizations (i.e. NACA) from which we currently draw our talent. Students attend regional and national conventions to bring the best entertainment to Texas Tech University.

20. Tech Activities Board (TAB) Overall Satisfaction This is potentially the most important statistic of the entire evaluation. Many things may make a student disgruntled: venue, date of event, subject matter; however it is the overall feeling after the event that is most important. We want students to leave with a smile on their face thinking, “That was awesome! I love being a Tech student and I love TAB.” The statistics back us when we say we were successful in achieving our objective! People love TAB!

21. Tech Activities Board (TAB) Future Programming The most requested events were comedians, followed closely by concerts and movies. In general, these would be the most entertaining events and as such seemed to be the most popular. Acoustic Music and Game Nights were the next two highest scoring categories. TAB will use the following statistics to plan and improve upon events for semesters to come!

22. Tech Activities Board Attendance Numbers Attendance Per Month (Honorarium Expenses)  August 2007 8,435 ($7,476.00)  September 2007 3,896 ($9,792.53)  October 2007 23,663 ($21,230.22)  November 2007 4,663 ($13,576.95)  December 2007 102 ($491.00)  January 2008 4,592 ($12,958.00)  February 2008 2,431 ($11,671.72)  March 2008 1,397 ($7,219.00)  April 2008 5,040 ($18,344.44)  May 2008 54 ($110.00 54,273 $102,869.86 $1.89 per 96 events (44 fall, 52 spring)

23. Tech Activities Board (TAB) Student Leader Learning Outcomes Leadership  I have the ability to persuade or influence authority effectively.  I take initiative.  I delegate tasks.  I manage meetings effectively.  I am able to teach various skills.  I motivate others in an organization.  I evaluate skills and knowledge of other individuals.  I confront problems.  I exercise authority when needed.  I work independently.  I foresee problems and take appropriate action.  I am aware of my strengths as a leader.  I am aware of my weaknesses as a leader.

24. Tech Activities Board (TAB) Student Leader Learning Outcomes Decision Making and Problem Solving  I identify issues and their cause/effect.  I mediate in times of dissension.  I reach logical decisions.  I implement decisions.  I deal objectively with situations and people.  I take responsibility for my actions.  I procrastinate.  I have an understanding of effective conflict management.  I believe that my actions reflect sound and ethical decisions.

25. Tech Activities Board (TAB) Student Leader Learning Outcomes Planning and Organization  I set goals and specific objectives to meet those goals.  I develop a plan of action to obtain goals and objectives.  I evaluate progress towards the goal upon its completion.  I organize projects into manageable parts and processes.  I set and meet deadlines.  I am knowledgeable of trends in the campus culture.  I am aware of the steps involved in event planning.  I know how to organize a major event on campus.  I am knowledgeable of different methods to promote an event.  I know how to evaluate and reflect on an event.

26. Tech Activities Board (TAB) Student Leader Learning Outcomes Communication  I give clear instructions.  I listen empathetically.  I have a command of written English.  I have a command of verbal English.  I have a command of e-mail and text messaging.  I can give constructive feedback.  I can accept constructive and non-constructive feedback in the appropriate manner.  I feel confident speaking in front of large groups.  I am comfortable interviewing for campus leader positions. Human Relations  I demonstrate a cooperative spirit.  I try to understand the varying backgrounds and lifestyles of others.  I respond to the needs of my peers/colleagues.  I actively educate myself in different cultures.

27. Tech Activities Board (TAB) Student Leader Learning Outcomes Time and Stress Management  I work effectively under pressure.  I exhibit means of coping with stress.  I effectively manage my time.  I make immediate logical decisions.  I create a balance between academic, employment, and co-curricular activities. Financial Management  I can read and analyze a budget.  I accept financial responsibility and work within a budget. Adaptability  I modify my behavior to give situations.  I learn new skills easily.  I react well to change.

28. Student Organizations Mission and Values Getting Involved As a part of the Texas Tech University community, students have the opportunity to join registered student organizations including service, academic, professional, and religious groups to name a few. Student organizations impact who students meet at college, the skills they learn, the confidence they build, and the leadership positions they take on. Most successful students join student organizations in their freshman year where they make friends and start to develop support networks. Many organizations provide students with the opportunity to meet and interact with people in the professional career areas they intend to pursue, as well as make life long friends. Being in a student group is a critical part of the college experience and helps determine success in higher education. Involvement Is Easy Joining a student organization is the greatest way to get involved on campus and also one of the easiest. There are approximately 400 organizations currently registered at Texas Tech University with over 20,000 members participating in these groups – this is a quick way to get connected on campus. Since there are thirteen categories of student organizations linked to every aspect of campus life, it is very difficult not to be involved.

29. Student Organizations Total Student Organizations Total Student Organizations per Year  2005-2006 390  2006-2007 394 (+1.0%)  2007-2008 432 (+8.8%) Total Student Organizations per Category  Academic Professional – 98 (22.7%)  Social Fraternity/Sorority – 48 (11.1%)  Honorary – 25 (5.8%)  International/Multicultural – 34 (7.9%)  Religious/Faith-Based – 36 (8.3%)  Recreation – 22 (7.6%)  Service – 28 (6.5%)  Special Interest – 66 (15.3%)  Spirit – 8 (1.9%)  Residence Hall – 3 (.7%)  Graduate/Law School – 53 (12.3%)

30. Student Organizations Registration Total Registration Meetings  2005-2006 21  2006-2007 22 (+4.5%)  2007-2008 24 (+8.3%) Total Students Attending Registration Meetings  2005-2006 436  2006-2007 460 (+5.2%)  2007-2008 404 (-12.1%)

31. Student Organizations Grounds Use and Coca Cola Funds Total Grounds Use Forms Processed  2005-2006 696  2006-2007 674 (-3.2%)  2007-2008 554 (-17.9%) Total Funds Allocated from Coca Cola Endowment  2005-2006 $4,238.18  2006-2007 $5,911.20  2007-2008 $4,753.86

32. Student Organizations Student Organization Academy and New Student Orientation (NSO) Total Attendance at Student Organization Academy  2005-2006 150  2006-2007 95 (-36.7%)  2007-2008 161 (+41.0%) Total New Student Orientation (NSO) Presentations  2005-2006 11 out of 11  2006-2007 7 out of 11  2007-2008 12 out of 12

33. Student Organizations Student Organization Awards Total Student Organization Award Applicants  2005-2006 28  2006-2007 27 (-3.6%)  2007-2008 31 (+12.9%) Total Student Organization Award Winners  2005-2006 25  2006-2007 18 (-28.0%)  2007-2008 22 (+18.2%)

34. Student Union & Activities Other Notes of Interest

35. Student Union & Activities Special Activities Other Notes of Interest  Awards and Recognition ACUI Region 12 Conference – Best Promotional Campaign (Rock the Plaza 2007) ACUI Region 12 Conference – Best Student Union Website (http://www.sub.ttu.edu)http://www.sub.ttu.edu ACUI Region 12 Conference – Best Magazine/Annual Report (Student Handbook 2007-2008) ACUI Region 12 Recreation Tournament – College Bowl Sportsmanship Award (Texas Tech University)  Student Development Graduate Assistants (Deepti Vanguri and D.J. Walch) Fall and Spring Awards Banquets  Scholarship Shubert Programming Scholarship – Rachel Verbout and Amanda Cruse Rushing Family Fund Programming Scholarship – Ashley Richardson Student Union & Activities Employee Scholarship – Kara Stringer and James “Dylan” Carpenter ACUI Region 12 Student Leader Scholarship – Rachel Verbout  Special Events Northern Illinois University Banners George Strait Tickets  Professional Development ACUI Region 12 Conference Host – Texas Tech University, October 6-8, 2008

36. Student Union & Activities Goals 2008-2009

37. Tech Activities Board Goals 2008-2009 Tech Activities Board (TAB)  Marketing Paying Your TAB Brand Awareness Calendars  Collaboration Student Organizations On-campus Departments  Assessment Pre-/Post-Leadership Assessment Comparative Data  Training Fall and Spring Retreats General Member Curriculum  RaiderGate Partner with Student Government Association (SGA) Stricter Policy Enforcement  Homecoming Develop Assessment Tools Increase Student Organization Participation

38. Student Organizations Goals 2008-2009 Student Organizations  Training Advisor Training Risk Management Workshops Development Workshops Student Organization Orientation  Resource Enhancement Resource Guide OrgSync Comparative Assessment Data  Marketing Logo Brochure Website Development

40. Data compiled by Ashley Richardson ‘11, TAB Student Committee Member