3 Views on the mediaThere is a lot of debate about the new media and its significance in contemporary society.Some have an optimistic view seeing the media as playing a positive role in societyOthers have a pessimistic view seeing the media as playing a negative role in society.
4 Optimist view of the Media What would an optimist say about the Media?
5 Widening consumer choice There now hundreds of digital cables and satellite TV channels, websites and online newspapers for people to choose from
6 More media user participation Interactive digital TV, blogging and citizen journalism, video and photo sharing websites like YouTube, and social networking sites like MySpace are all giving consumers more opportunities to participate in using and producing media content.
7 Greater democracyThere is now a wide range of news sources and a vast ocean of information available to all. More people not just large media corporation have the opportunity to communicate with waste numbers of people.Social movement and campaigns through blogging, and website to spread their ideas and build up support.
8 Access to all kinds of information and a global village Everyone has access to huge amounts of information and high culture which were formerly limited to educated elites.
9 World as a global village McLuhan (1962) - global village can be used to describe how the electronic mass media collapse space and time barriers in human communications (satellite technology and time barriers in communications)New media promotes cultural diversity reducing national barriers between local and global which effectively allow people from different cultures to connect.
10 Social life and social interaction The media have opened up new channels for communication and interaction , enhancing or supplementing face to face interaction.
11 Social life and social interaction Factors such as gender, age, ethnicity and social class might mean that once in the “real world” those conversation might have been avoided can now take place in the virtual world.Why do you think that might be ?
12 Some figures .... Users per month MySpace:109 millionFacebook:86 million,Bebo:21 million
13 Alloy Marketing Firm (2007) Use of Bebo, MySpace, Facebook:96% of teens (8-12),70% of young adults (16-24),40% of adults (24 and above).
14 North AfricaUse of Twitter & Facebook to co-ordinate demonstrations in North Africa
17 Extension activityCreate revision notes of what you have learned in the last two sessions.
18 Pessimistic views of the new media Mass MediaPessimistic views of the new media
19 Pessimistic views of the new media What are some of the negative views sociologists have when looking at the concept of mass media ?
20 Boyle (2007)Argues that the media for young people has been a cultural and symbolic battlefield over image, identity, difference, and being cool.What aspects of the media do you think influence young people according to Boyle?
21 Boyle (2007)Media specifically the internet has changed the consumption among young people (16-24),Internet is an integral part of their entertainment and social networking through various user generated sites and online communities.
22 Media imperialismThe suggestion that the new media particularly satellite television and global advertising have led to the Westernisation of other cultures, Western (especially American) cultural values are forced on non Western cultures leading to the undermining of local cultures.
23 Media imperialism task You will be shown three videos which depict the concept of media imperialism,Make notes of examples picked up in the videos which depict the concept of imperialism.
25 Threat to democracyTransnational corporations like Microsoft, Google, Yahoo, Vodafone, and New Corporations control the internet technology, the satellite channels and mobile networks.This poses a threat to democracy and enhances power of the already powerful as more and more of what we know is dominated and controlled by global corporation.EG –Google China, government censorship
26 Lack of regulationThe global nature of the new media such as the internet and satellite broadcasting means that there is a lack of regulation by national bodies like Ofcom.This means that undesirable things such as internet crime, paedophilia, pornography, violence and racism can thrive virtually unchecked.
27 OFComThe regulating body who is in charge of ensuring that no offensive materials are broadcast or published through new media.
28 No real increase in consumer choice Poorer quality of media content which is dumbed down in order to attract large audiences, much of the same content on different channels and endless repeats,replacement of hard news by infotainment (information wrapped up to entertain) such as celebrity based programmes.
32 Digital divideNot everyone has access to all new media, there is digital divide between those who can and those who cant afford it,This creates national and global inequalities and a new digital underclass whose members are excluded from the alleged benefit of the new media.
33 Complete your worksheet Read the digital divide box and write a summary the information in the box on your worksheet
34 Articulate cardsCreate your set of articulate cards by writing down key terminology