1. Media Advance Organizer Advance Organizer is a learning technique used to determine knowledge competency (what you do know about a subject) and knowledge voids (what you don’t know) and a way to systematically cover material (that will be on the final).

2. 54.3% of US Adults Read a Daily Newspaper (www.naa.org Newspaper Association of America)www.naa.org

3. Readership Has Gone Down... (www.naa.org Newspaper Association of America)www.naa.org

4. Readership Goes Up with Age (www.naa.org Newspaper Association of America)www.naa.org

5. Most Often Read Section: Main News (90%) (www.naa.org Newspaper Association of America)www.naa.org

6. Number One: USA Today = 2,154,539 (Infoplease http://www.infoplease.com/ipea/A0004420.html )

7. 58% of American Families Had Internet Access in 2004 (www.naa.org Newspaper Association of America)www.naa.org

9. 97% of American Families Own a VCR (www.naa.org Newspaper Association of America)www.naa.org

10. Fewer Corporations Own the Mass Media (http://www.corporations.org/media/)

11. All-News Channels