1. Creativity and Innovation in the Digital Creative Economy

2. Who are in charge? Most media are being controlled by a few and consumed by the masses. Most media are being controlled by a few and consumed by the masses. The internet is different most Innovation, Content and Creativity originates from the grass roots The internet is different most Innovation, Content and Creativity originates from the grass roots As large corporations we need to have an ear close to the ground to identify the trends and see how we can take advantage As large corporations we need to have an ear close to the ground to identify the trends and see how we can take advantage

3. The trends are shifting fast Two of the 5 largest websites were little known 3 years ago: Two of the 5 largest websites were little known 3 years ago:

4. The trends are shifting fast The Internet has the ability to change the way business is done: The Internet has the ability to change the way business is done:

5. The trends are shifting fast The consumers are increasingly using applications that requires high bandwidth: The consumers are increasingly using applications that requires high bandwidth:

6. What are the implications for Tanzania? Mobile handsets will be the predominant way to access Email and Internet Mobile handsets will be the predominant way to access Email and Internet One of the main drivers will be social networks One of the main drivers will be social networks Conventional telephony will be under pressure from VoIP Conventional telephony will be under pressure from VoIP Demand for bandwidth will increase 10 fold over the next 5 years. Demand for bandwidth will increase 10 fold over the next 5 years.

7. The changing landscape creates new opportunities Integration between mobiles/VoIP Integration between mobiles/VoIP Viral Marketing Viral Marketing A cheap and very effective way to create awareness A cheap and very effective way to create awareness Social Networks as a communication channel Social Networks as a communication channel Are you company on Facebook? Are you company on Facebook?

8. Eric Mwenda Email: emwenda@wia.co.tz emwenda@wia.co.tz Mobile: +255 22 212 9147