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FINAL PRESENTATION DG507 Value Propositioning Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Assigners : dr. Y. Lu | prof.dr.ir. P.H. den Ouden 09-12-2009.

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Presentation on theme: "FINAL PRESENTATION DG507 Value Propositioning Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Assigners : dr. Y. Lu | prof.dr.ir. P.H. den Ouden 09-12-2009."— Presentation transcript:

1 FINAL PRESENTATION DG507 Value Propositioning Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Assigners : dr. Y. Lu | prof.dr.ir. P.H. den Ouden

2 Cycling Cloth Speed input Movement & Color light output Safety & challenge Concept Link:

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5 Target Consumer Sportive cyclers who care about safety who are interested in measuring and showing their speed. Aging from 18 to 45. +Consumers of existing cycling wears.

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7 Consumer Insights

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9 – Fulfill need Maintain safety and challenging at the same time during cycling sport. – Proof The jacket shows the speed that a cycler goes, which is noticed by both cyclers and others around. The base lights are served as a sign to catch others attention. – Technical evidence LEDs + light transmitting fibers Reasons to believe !

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11 Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps me with physical and metal condition Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels strong & fulfilled – Less stress Draw attentions – Show speed Protection – Comfortable during the activity- Appearance – Impress – Stay healthy Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport Benefits

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13 Competitive Environment

14 Discriminator

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16 Thank You !


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