1. Hey! You! Get Off My Cloud! Paul Robichaux paul@robichaux.net

2. Agenda Introduction Some Cloud Claim Chowder Cloud-Based Services Questions?

3. Introduction The cloud services market is growing hugely ● Exact estimates vary widely ● Many analyst firms have no clue but get quoted anyway E.g. One analyst firm changed their forecast by more than half from last year to this year but covered it up by changing the time scale

4. Cloud Services: A Taxonomy Messaging itself Message hygiene Continuity / disaster recovery Compliance, archiving, and retention Other messaging security UC Collaboration

5. Cloud-Based Messaging Players Tier 1: the software OEMs go hostal ● Microsoft, Google, IBM Lotus, Zimbra Tier 2: major players that run software from tier-1 companies ● AT&T, Intermedia, GoDaddy, Elephant Outlook Tier 3: offerings you’ve probably never heard of ● Novell Pulse (seriously!) ● LiveOffice ● Many others…

6. Claim Chowder Term coined by Mac zealot John Gruber Refers to bold predictions that later turn out to be incorrect ● Example: Nokia CEO proclaiming iPhone 1.x a failure I like the phrase so I stole it

7. Claim Chowder, Microsoft Style Exchange is great when used on-premises ● But it’s just as good when hosted at Office 365 We have every feature you need ● Except for the ones our partners deliver Our hybrid model is the most flexible We are fully committed to on-premises Exchange

8. ASP-Flavored Claim Chowder The cloud is cheaper, easier, more flexible, and more awesome ● If it does what you want it to Traditional vendors like MS “don’t get it” ● Except that many ASPs run the same products, just hosting it themselves Our cloud services are enterprise-ready ● For some values of “enterprise”

9. SERVICE AREAS IN DETAIL

10. Messaging Goal: behave just like the e-mail you have now ● Except that someone else runs it for you Hybrid solutions becoming more popular ● Exchange 2010 pioneers in this area ● Full benefits require MS to deploy Office 365

11. Compliance / Retention / Archiving Goal: keep you out of jail ● Preserve required data ● Allow discovery searches ● Prove compliance through reporting This may involve ● Acting as a journal recipient ● Providing write-only storage ● Providing high-integrity storage ● Advanced discovery capability ● Being a bonded / insured agent

12. Message Hygiene Goal: filter all the garbage out of your message stream Secondary goals ● Filter and control outbound traffic ● Provide various policy and control services

13. Continuity / Disaster Recovery Goal: keep business running when disaster strikes Can be accomplished by ● Off-site mirroring ● Web-based dial-tone services ● Mobile device extension support

14. UC Goal: deliver voice / IM / presence / conferencing Complicated enough to do this on-premise ● More so when you consider hybrid models Outside the scope of this session

15. Collaboration Everything else! Some vendors tout their non-e-mail related capabilities These are interesting, but… ● Integration can be a real challenge ● Pricing is all over the map ● Solutions are often feature-poor

16. CLOUD PROS AND CONS

17. Compliance / Retention / Archiving Claim chowder… Costs less Pay for what you use Platform-agnostic Tamperproof Anywhere access The reality It may cost less But how much? True Proof against your tampering True

18. Compliance: Assessment Questions What compliance problems are you trying to solve? ● Cloud is good for preservation, search ● Bandwidth and storage costs may be significant Do you trust the vendor? ● Security certifications, bonding, S&P statements ● Look for specialized expertise in vertical if you need it

19. Compliance: The Verdict It depends…

20. Message Hygiene Claim chowder… Costs less Easier to deploy Better filtering More control The reality Maybe Yes

21. Message Hygiene: Assessment Questions Are you happy with your existing anti- spam / anti-virus solution?

22. Message Hygiene: The Verdict Message hygiene is perhaps the perfect “poster child” for cloud services Using a cloud filtering service almost always gives you more capability for less money than you could provide yourself ● Backup MX service alone is worthwhile

23. Continuity / Disaster Recovery Claim chowder… Costs less Pay for what you use Easier to deploy More flexible More survivable Self-service The reality Maybe ● But there are ongoing costs too Migration in is easy; out, not so much Good flexibility and agility May not protect everything Management troubles

24. Continuity / DR: Assessment Questions What are you protecting against? Does the cloud solution give you anything that Exchange doesn’t? ● Does the solution understand your applications? ● Beware of “dumb” solutions

25. Continuity & DR: The Verdict It all depends…

26. Messaging Claim chowder… Costs less Pay for what you use Easier to deploy More flexible The reality It may cost less ● But there are ongoing costs too Migration in is easy; migration out, not so much Good flexibility and agility Some features not available

27. Messaging: Assessment Questions Will you actually save any money? ● Factor in user productivity, SLAs, license costs, staffing costs ● What parts of your existing system will stay? Which will be replaced?

28. Messaging: Assessment Questions Are you lowering costs while giving up something more important? ● Security? (Include auditing) ● DR / resilience ● Policy control ● Centralization

29. Messaging: Assessment Questions Can you make a quantum leap? ● Moving to the cloud may be less expensive than migrating directly ● Does the cloud service give you anything you can’t get elsewhere?

30. Questions?

31. Your Feedback is Important Please fill out a session evaluation form drop it off at the conference registration desk. Thank you!