1. I’M THINKING ABOUT BUYING A CAR BUT WHICH ONE DO I CHOOSE? WHICH ONE IS BEST FOR ME??

3. I’VE ALWAYS WANTED A BABE MOBILE….

4. OR A HILL CLIMBER..

5. OR A CHICK MOBILE…

6. OR SOMETHING THAT’S ME

7. I’M INTERESTED IN MANY CARS MY DECISION WILL BE BASED ON: PRICE MPG COMFORT STYLE SAFETY

9. QUICK SUMMARY OF AHP 1. DEVELOPE/SETUP THE HIERARCHY 2. COMPARISON OF CHARACTERISTICS- DEVELOP ONE PAIR WISE COMPARISON MATRIX FOR CRITERIA TO BE USED (SECOND LAYER IN HIERARCHY) 3. ESTABLISH PRIORITY VECTOR- DO SYNTHESIZATION FOR STEP 2 4. COMPARISON OF ALTERNATIVES- FIND CONSISTENCY RATIO FOR PAIRWISE COMPARISON MATRIX STEP 2 5. ESTABLISH PRIORITY VECTORS FOR ALTERNATIVES- DEVELOP PAIRWISE COMPARISON MATRICES FOR DECISION ALTERNATIVES (THIRD LAYER IN HIERARCHY) 6. DO SYNTHESIZATION FOR EA. MATRIX STEP 5 7. OBTAIN OVERALL RANKING- DEVELOP OVERALL PRIORITY RANKING (SCORING MODEL) 8. MAKE DECISION