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AQOA – Mai 2007 1 Introduction AQOA/GfKBusiness Opportunities > Key Facts > Competition > Possible strategy > Next Steps.

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Presentation on theme: "AQOA – Mai 2007 1 Introduction AQOA/GfKBusiness Opportunities > Key Facts > Competition > Possible strategy > Next Steps."— Presentation transcript:

1 AQOA – Mai 2007 1 Introduction AQOA/GfKBusiness Opportunities > Key Facts > Competition > Possible strategy > Next Steps

2 AQOA – Mai 2007 2 > Key Facts The media industry is not easy to reach for GfK GfK R&T Premium information on all international key markets: - TV - HD/BR DVD - GAMES CONSOLES - MOBILE - INTERNET - … TARGET Local and international Headquarters in all Media industries: Music, Cinema, Games, Television, Internet, … Need visibility and understanding of major trends re HD, Digital TV, Internet, VOD, mobility, new products, new concepts … Understanding & Solutions Screen Digest Forrester Research NPA Conseil ABI Research Research and Markets Jupiter Research / Kagan Idate Display bank Displaysearch / NPD Instat IDC Informa, Gartner dataquest Park Associates Adams Research Media … Consulting Companies

3 AQOA – Mai 2007 3 > Key Facts Which Offer to meet what Demand? GfK R&T From: - Detailed operational Information based on Sell Out Data (= Golden Currency) aggregated in powerful databases - Strong Market Expertise To: - High End Strategic Insight (Digital Convergence) TARGET No need to get extensive Hardware info / Have key questions -HD potential across Europe, Jap, Austr, SouthAM, Asia… - 5/10 years Market Forecasts DVD, VOD, Mobile Games… - Country Profile - Technology/Business Scenarii From: - Easy to read reports, giving big picture and general trends - Long term forecasts (based on?) To: - Taylor-made Consulting Consulting Companies

4 AQOA – Mai 2007 4 Introduction AQOA/GfKBusiness Opportunities > Key Facts > Competition > Possible strategy > Next Steps

5 AQOA – Mai 2007 5 > Competition Diverse and client oriented Turnover limited competition Strong competition to GfK on media & technology

6 AQOA – Mai 2007 6 > Competition Positioning Competition Main targets : large corporations Budget : Important – subscription business model Products : databasis+market expertise Distribution : direct but limited Main targets : large and small companies, administration Budget : Medium to small – one shot business model Products : reports Distribution : direct and non direct (Internet)

7 AQOA – Mai 2007 7 > Competition Key examples Currently selling 76 reports Reports sold from 2000 to 4700

8 AQOA – Mai 2007 8 Major Hollywood studios Government departments Trade associations Broadcasters Computer manufacturers Software vendors Technology manufacturers Retailers Law firms Telcos Investment banks and venture capitalists Publishers Film & video service companies > Competition Key examples – list of clients

9 AQOA – Mai 2007 9 > Competition Key examples : list of clients 3EME RUE ACCES ALCATEL ANFR AOL ARTE FRANCE BOUYGUES TEL BT CANAL + CANAL SAT CAPM CFRT CITE DES SCIENCES CNC COM ET PROG CSA DDM DIGITIP DISCOVERY EMAP EMEA ENDEMOL ENYGMASYSTEMS EQUIDIA EQUIPE TV EUROCONSULT EUROSPORT EUTELSAT FINHERA FOX FRANCE 2 FRANCE 3 FRANCE 4 FRANCE 5 FRANCE TELECOM FRANCE TELEVISIONS FRANCE TV INTERACTIVE FREMANTLE GIDE LOYRETTE NOUEL HFA HOLDING FRANCE TV INA INTERDECO IWEDIA JETIX JLA LA FRANCAISE DES JEUX LAGARDERE ACTIVE PUB LAGARDERE MEDIAS LARGARDERE RESSOURCE LAGARDERE THEMATIQUE LCP LES LOCALES TV M6 MARATHON MARSEILLE TELEVISION LOC MEDIAMETRIE MEDIATOP MPG MTV MUSIVISION NAGRA NETGEM NETIA NEUF TELECOM PATHE PUBLIC SENAT PUBLICIS QUILLET / HACHETTE RADIO CLASSIQUE REGIE RADIO MUSIQUE SACD SACEM SIMAVELEC SNEP GIEEPA SNPTV SONY France SORBONNE TDF Télé 7 Jours TF1 THALES THOMSON T LT T-ONLINE TPR TPS TURNER TV Cab Sat TV FOR MOBILE TV Hebdo TVCARD UPC NOOS UBIQUICK VIVENDI VOYAGE WALT DISNEY WARNER WILHELM ET ASSOCIES ZENITH OPTIMEDIA Turnover in 2006 : 1,5 million (estimates)

10 AQOA – Mai 2007 10 > Competition Key examples – list of clients Currently selling 6 reports and one weekly newsletter Reports sold from 2000 to 3500 - weekly newsletter sold at 6000 a year

11 AQOA – Mai 2007 11 > Competition Key examples – distribution E-shop Google Add words Distribution report platform

12 AQOA – Mai 2007 12 > Competition Key examples – Amazon distribution platform

13 AQOA – Mai 2007 13 Introduction AQOA/GfKBusiness Opportunities > Key Facts > Competition > Possible strategy > Next Steps

14 AQOA – Mai 2007 14 > GfK R&T Strategy 1 - Strengthen Knowledge of GfK Brand name in strategic point: LA Have a local business relay Communication via B2B media GfK Market experts to meet Industry Actors Variety 1st Roadshow Nov 2006 Amy Heller Step 2: better adapt GfK offer

15 AQOA – Mai 2007 15 > GfK R&T Strategy 2 – Better adapt the offer A pilot Survey: « High Def in Intl Markets: Where, When, How Much? » Content: Simple, attractive, media oriented, based on exclusive Premium info (GfK/Digital Convergence) Distribution: Classic + GfK E-Shop + Google Adwords … Price:less than 5k$ First of a new range of GfK Products: 5/6 reports a year + New Web Platform and communication to address this new type of clients

16 AQOA – Mai 2007 16 > GfK R&T Strategy 2 – Better adapt the offer A new Roadshow Q4 2007 « High Def in Intl Markets: Where, When, How Much? » - promote GfK products - understand further needs GfK Powered by AQOA

17 AQOA – Mai 2007 17 > GfK R&T Strategy 3 – Business Plan 2007 LA Roadshow High Def Intl Markets Report+presentation = 6k… Studios Broadcasters Games Companies Internet 6x6 = 36 k Covering expenses + consulting fees 2008 GfK E-shop distributes 6 new reports, sold 3k each Potential 20 clients / report =6x3x20 = 360 k + Further roadshow(s) 50 k TOTAL TARGET: approx. 400 k

18 AQOA – Mai 2007 18 Introduction AQOA/GfKBusiness Opportunities > Key Facts > Competition > Possible strategy > Next Steps


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