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Chapter Seven Case Study Three
Company Three Background –SBU Distributor –manufactures some hardware Distribution Channel Customer base Survival ?
Figure One Company C’s Market Share
E-Business Marketing Goal E-Commerce Business Intelligence CRM Supply Chain Management ERP Critical employee role Multiple customer “touch points” (communication avenues)
Company’s Communication Avenues and Actions
Value Bubble For each e-business component, how does the value bubble assist? Attract Engage Retain Learn Relate
Chapter 11 Customer Relationship Management
1 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Chapter 6 Enterprise e-Business Systems.
7-1 INTRODUCTION: SoA Introduced SoA in Chapter 6 Service-oriented architecture (SoA) - perspective that focuses on the development, use, and reuse of.
Chapter Ten Case Study Six Relationship Marketing.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Five Case Study One. Overview Types of companies Brick and mortar Why selected Each had a problem to solve and solve it with Internet Technologies.
E-commerce vs. E-business
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Business Systems Chapter 7.
Company Three By: Jeffery T. Pelletier 12/03/2004.
Chapter 9 Case Study 5. Background Global, not-for profit trade association in the building industry Providing information for specialized building.
Chapter Six Case Study Two. Company Two Background –Steel Manufacturer Mini-mill concept Management owned Distribution Channel –Through intermediaries.
Chapter Five Case Study One. Company One Background Manufacturer Ingredient Products Specialty Paper used for insulation Distribution Channel Sales.
Chapter 5: Introduction to e-Business Systems
IS425 Winter Session 21 IS 425 Enterprise Information LECTURE 2 Winter
CASE STUDY 7 Re-intermediation Tony Gauvin, 2006.
What is an Information System? Input of DataResourcesProcessing Data Data Control of System Performance Storage of Data Resources Output of InformationProducts.
Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.
Chapter 11 Re-intermediation. Overview Traditional View Distribution Channels Simple very complex Vertical Marketing Systems (VMS) –why necessary?
Introduction to Information Systems
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