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Leveraging Brand Experiences through Digital Strategies Credentials & Case Studies Developing Content Strategies through Digital Solutions. Mobile & Social.

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Presentation on theme: "Leveraging Brand Experiences through Digital Strategies Credentials & Case Studies Developing Content Strategies through Digital Solutions. Mobile & Social."— Presentation transcript:

1 Leveraging Brand Experiences through Digital Strategies Credentials & Case Studies Developing Content Strategies through Digital Solutions. Mobile & Social Networking Licensed Properties African Insights

2 EXP DIGI is a marketing agency specialising in using digital strategies to solve real brand-challenges in Africa. We leverage: Live Brand Experiences through digital strategies Develop Content for digital solutions. We are marketers with a digital mindset, not geeks with a digital obsession. Who are we Leverage Live Brand Experiences Leverage Live Brand Experiences Digital Strategies Content for Digital Solutions Content for Digital Solutions Credentials | May 2011

3 Through our Brand Experience Engine, we use a: – pre-event – during-event – post-event digital approach to ensure that people who arent even at your event can experience both the event and your brand on the edge of their mobile and or PC screens. During Event Brand Experience Engine Brand Experience Engine Pre-Event Post--Event Credentials | May 2011

4 We enhance the experience that people have at your event and forever etch your Brand and the event into their emotional memory. We drive word-of-relevant-mouth through real and relevant Brand Experiences. During Event Brand Experience Engine Brand Experience Engine Pre-Event Post--Event Credentials | May 2011

5 Digital Insights We use our mobile platform to ask questions that are critical to your brand. Potentially thousands of your target audience answer almost instantly. We give you an insights report that is about business critical knowledge and not just information. Ask people important questions and get answers back from them in days. Real and Relevant Ask Questions Immediate Answers Involving Credentials | May 2011

6 Content Platforms We have influenced over 200,000 people to download over 1,5 million branded content items from our own mobile and online platforms. We do this by creating content that is so good that it makes them pause. We place your brand in all the right places for you to create the right emotions, conversations and relationships with the people you are targeting. Mobile & Online Branded Content Proprietary Platforms Proprietary Platforms Right Conversations Right Conversations Credentials | May 2011

7 DIGI Comprehensive We use all things digital to achieve your brand objectives. – From Facebook to phones, twitter to touch screens, apps to avatars. – We use all that is digitally available to achieve all that is instantly necessary. – We do this relevant to your budget and to the realities of the target market. We then look at the initial challenge, and measure the performance of the digital solution against it. Simple. To Budget Brand Goal Digital Solutions Measurement Credentials | May 2011

8 How we do it Here is the golden thread in all our work. EXP DIGI uses its digital mindset to help brands get their target audiences to – We use our digital mindset to help ensure your audience see inspired messaging, say something relevant to or about your brand and do something fundamentally important for your brand. SAY Something Digital Mindset Digital Mindset SEE Something DO Something Credentials | May 2011

9 Where are we Head Office: Johannesburg Africa Offices: Nairobi, Lagos and Accra Country Reach: South Africa, Zambia, Malawi, Kenya, Tanzania, Uganda, Nigeria Rwanda, DRC, Cameroon, Gabon, Senegal and Mali. Across Africa Leverage Live Brand Experiences Leverage Live Brand Experiences Digital Strategies Credentials | May 2011

10 Case Studies Credentials | May 2011 | © exp_digi 2011

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15 Thank You! Kali Ilunga Contact Us On: E:


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