1. Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference University College Dublin Friday 28 th May 2004 Brian Kavanagh, Chief Executive Horse Racing Ireland

2. 27 Irish Racecourses

3. Key Economic Indicators  Total Value of Assets Employed - €2.5 billion  Full time Employment 13,000 – 25,000 earn an income  Gross Output of Breeding Sector - €180 million per annum  4% of Total Gross Agricultural Output = Bloodstock  Total Attendances Annually - 1.4 million  Total On-Course Betting 2003 – €237 million

4. Horse Racing Ireland -Mission Statement- To develop and promote Ireland as a world centre of excellence for horse racing and breeding

5. Foal Population by Country 2003

6. Horses in Training 1999-2003

7. Prizemoney 1999-2003

8. New Owner Registrations 1999-2003

9. The world comes to Ireland to BREED horses  10,500 Foals Annually  42% of Total EU Output  Top Stallions in world  Significant Inward Investment  International Reputation

10. The World comes to Ireland to BUY horses  2 Public Sales Companies - Goffs & Tattersalls Ireland -  Total Value of Public Sales in 2003 – €114m  Total Value of Privates Sales in 2003 - €50m Approx.  Bloodstock Exports from Ireland to Over 25 Countries in 2003

11. The world comes to Ireland to RACE horses  Highest Quality Racing in the World  Highest Prizemoney in Europe  364 Overseas Owners have Invested Here  21% Increase in Horses in Training Best Mate Champion Stakes

12. Irish Racing – An International Success Story  Irish Jockeys  Cheltenham  Grand National  Epsom  Melbourne Cup – Film 3  Breeders Cup – Film 4

13. Horse Racing as an Investment  Breeding  Ownership  Sponsorship

14. Investing in Breeding  Stallions - Tax Incentives  Broodmares/Breeding Stock  High Risk – High Return  Farming Sector Benefits  Environmentally Sound

15. “…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner Vintage Tipple  6,000 Active Owners  Estimated Annual Cost - €13,500  Total Prizemoney - €50 million  Syndicates - Brave Inca Investing in Ownership

16. Investing in Race Sponsorship  Good for Business  Good for Customers  Good for Staff  Annual Sponsorship – €7.1m  Increase of € 1m in 2 years Budweiser Irish Derby

17. Who goes racing? Gender of Race Goers Behavior & Attitudes Research Age Profile of Race Goers

18. Hector Ad Campaign HRI TV Ad

19. Ireland -A World Centre of Excellence- Brian Kavanagh, Chief Executive Horse Racing Ireland