1. Marketing With Little or No Money Moderated by Jon Barrett Presented by Esther Bonardi-Basden Tracey Hopkins Kate Good & Carol Levey

2. Marketing with Little or No Money Presented by Esther Bonardi- Basden

3. A Few Truths About Low-cost Marketing It takes more effort…many small efforts create a big impact It requires your BEST people It can be difficult to track

4. Before You Begin… Nail down your positioning statement…what is your message? Find your target audience www.homeadvisor.com -- neighborhoods www.homeadvisor.com Make a Written Plan!

5. Missed Opportunitie s  Look around your community  Study your budget  You’ll find marketing opportunities in the most unlikely places

6. Missed Opportunities  Boy Scouts, Girl Scouts  Indian Guides/Princesses  Weight Watchers  Direct Sales Meetings  Merchant open houses  Senior meetings Your clubhouse or community center

7. Missed Opportunities Send to the office Gifts you can share-- www.cookiemunchers.com www.cookiemunchers.com Change of address cards—resource: www.postcardprinting.com www.postcardprinting.com Wearable or portable gifts Move In Gifts

8. Missed Opportunities The hardware store The bank The post office Lunch! Turn Every Outing into Outreach

9. The Ideavirus Just what the (marketing) doctor ordered

10. Creating the Ideavirus Start with a STRONG IDEA Your positioning statement Center around your most unique selling propositions

11. Creating the Ideavirus Plant it with “Sneezers” Public places are great breeding grounds

12. Creating the Ideavirus Re-infect again and again…or the virus will run its course

13. Ideas, Ideas, Ideas… Gift with purchase Magazine marketing E-mail pass-alongs Hospitality baskets “Bookmark-eting”

14. Ideas, Ideas, Ideas… Turn your car into a mobile billboard Use full size greeting cards for follow up

15. Ideas, Ideas, Ideas… Remember…let your imagination— not your budget—determine your success!

16. 50 Nifty-Thrifty Ideas for Marketing with Little or No Money Presented by Carol Levey Levey Enterprises, Inc. I.T. Partners

17. Pets Smart Business Cards with Red Ribbon, Miniature Dog Bones & Catnip Pet Bowls with Name. Advertise Online Free: The Humane Society - www.rentwithpets.com Pets R’ Welcome - www.petsrwelcome.com

18. Pets Smart Family Photo with Pets Pet Parade Petting Zoo

19. Outreach Marketing Human Resources/ Travel Departments Out-of-State Corporations Fed-Ex E-mail Campaigns Resident Referral Program

20. Outreach Marketing Realtors Presentations & Weekly Sales Meetings Brochures – Agent’s Mailboxes Hospitals Admissions Vocational Schools, Colleges & Universities On-site Rental Orientation

21. Community Outreach Charity High Tea Time Monthly Art Shows “Taste of the Good Life” Blood Drive Adopt-a- Highway

22. Community Outreach Press Releases Write Articles for Local Newspapers and Publications Teach “Rental- Related” Classes Speak at High Schools and Community Colleges

23. Community Outreach Testimonials – Satisfied Customers Competition – Outreach Career Fairs Bridal Shows Chamber of Commerce Mixers Committees Events

24. Community Outreach Q&A Columns – Local Newspapers Radio Hotline Public Service Announcement Group Advertising Congratulatory Cards

25. Resident Outreach After School Activity Center Use a Converted Laundry Room or Vacant Apartment. Move-in Day Care Themes and Events

26. Resident Outreach Free/Discounted Travel Consumer Interest Classes Foreign Languages Computer Internet Investments Estate Planning Home Buying Health and Fitness

27. Resident Outreach Free/Discounted Travel Consumer Interest Classes Foreign Languages Computer Internet Investments Estate Planning Home Buying Health and Fitness

28. For Safety’s Sake Crime Stoppers/ Workshops Neighborhood Watch Meeting Safety Workshops w/ Corporate Sponsor Pool Fire Fingerprinting

29. Resident Retention Monthly Customer Care Program Community Newsletter

30. Resident Retention Pamper Day Invite a local spa and/or other organizations to do free stuff. Massages Makeovers Manicures Pedicures

31. Resident Retention Sports Night Community Teams Bowling Softball Volleyball

32. Surrounding Merchants Grab Bag Coupons Grocery Stores Malls Dry Cleaners Restaurants

33. Marketing With Little or No Money Presented by Kate Good Net Mystery Shopper

34. Check out SMMOnline.com for free electronic greeting cards made just for the apartment industry!

39. Just In Time Ideas!! Idea Banks Message Boards List Serves (email Lisa@APTExpert.com for the best list serve in the industry!) Lisa@APTExpert.com

45. Click Here for great ideas from other industries

46. Memory Point Marketing Creates an image that is different from your competition Give the apartment shopper a way to tell the communities apart

49. Update Your Landscaping with Elevated Flower Boxes $20 per box!

51. Follow Up that Gets Noticed Insert a photo of a popular amenity at your community and write “photo’s – do not bend” on the envelope. The guest is sure to open this piece of mail first!

52. www.HomeStore.com Click on the Welcome Wagon section for great stuff to welcome your new resident.

54. www.HomeStore.com HomeStore now allows you to create 2, yes 2, auto responses!!! Update your web page today!

55. Save a Rental – Find a Roommate! www.EasyRoommate.com

57. Contact us! Kate Good, Professional Speaker and Marketing Consultant (877)771-2061 or Kate@ApartmentMarketing.comKate@ApartmentMarketing.com Jon M. Barrett, Principal, Barrett Consulting Group (210)641-5101 or JonBarett@aol.comJonBarett@aol.com Esther Bonardi-BasdenNational Director--Education & MarketingDrucker & Falk (919)846-7300 ebonardi-basden@druckerandfalk.comebonardi-basden@druckerandfalk.com