1. Storyboard: Multimedia Presentation The iPad in K-12 Education Ashley Odom EDUC-8841-1/EDUC-7101-1 Diffusion and Integration of Technology in Education

2. Need What problem or need existed that gave rise to your innovation? “The tablet computer market had been extremely limited, due in part to the constraints of existing technology. In terms of hardware, the tablets were subject to short battery life, screen problems and damage, and the difficulty of cutting down the size of the machine itself. Tablets have historically had many software issues, from ergonomics to problems with relaying information via primitive touch-screens” (Free iPad, 2010, ¶ 2).

3. Research What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it? Apple had created previous tablet computers (the Newton MessagePad 100 and the PenLite) Re-entered the mobile-computing market with the iPhone in 2007 when Steve Jobs realized his ideas would work on a mobile phone (Wikipedia, 2011, ¶ 5 & 7)

4. Development What problems did your innovation encounter in the development process? “Many critics claimed that the iPad would only be a bigger, less portable version of the iPhone, with less features, and to an extent this has been true” (Free iPad, 2010, ¶ 11). Who was the intended audience for your innovation? “People who have a PC and use 10% of its features and software 90% of the time. People like my Mom & Dad who browse the web, read news, send email and watch videos. People like my cousin Jenny who chats with friends, uses Facebook and uploads photos. Regular folks. Consumers. People who use computers to stay informed, connected and entertained” (Mike Rundle, 2010, ¶ 5).

5. Commercialization Describe the production, manufacturing, packaging, marketing, and distribution of your innovation. Assembled by Hon Hai Precision Industry Co., better known by its trade name Foxconn, in Shenzhen, China (Kane and Raice, 2011, ¶ 9) Marketing began at Apple’s launch event on January 27, 2010; promoted the innovation through commercials and through Apple’s company website

6. First iPad Ad Hits Screens During the 2010 Oscars The Oscars seems to be an important event for Apple… The “Hello” iPhone advert premiered during the 2007 Oscars awards. http://www.appletell.com/technologytell/article/first-ipad-advert-hits- screens-during-the-oscars/ http://www.appletell.com/technologytell/article/first-ipad-advert-hits- screens-during-the-oscars/

7. “Meet the iPad” – 1 st Advertisement

8. The iPad’s First Six Months - Timeline

9. Using the iPad in the Classroom

10. Innovators and Early Adopters Innovators Technology department within a school district Administrators Early Adopters Campus technologists Campuses with Apple labs Many innovators and early adopters are already Apple customers; advertising on a large scale (Academy Awards)

11. Laggards PC users Schools with little technology use Kindle, other E-Reader users Strategies to adopt: developed comfort using Apple products, hands on demonstrations, finding use of apps specific to one’s needs Attributes needed to adopt: Compatibility, Trialability and Observability

12. References Free iPad. (2010, May 19). A brief history of Apple’s iPad. Retrieved on July 2, 2011 from http://www.freeipad.net/a-brief-history-of-apples-ipad/http://www.freeipad.net/a-brief-history-of-apples-ipad/ Kane, Yukari I. & Raice, Shayndi. (2011, February 9). Apple’s new iPad in production. Retrieved on July 2, 2011 from http://online.wsj.com/article/SB10001424052748704364004576132643125168 876.html Rundle, Mike. (2010). Flyosity: The iPad is for everyone but us. Retrieved on July 2, 2011 from http://flyosity.com/ipad/the-ipad-is-for-everyone-but-us.phphttp://flyosity.com/ipad/the-ipad-is-for-everyone-but-us.php IPad. (2011, July 1). In Wikipedia, The Free Encyclopedia. Retrieved 22:42, July 3, 2011, from http://en.wikipedia.org/w/index.php?title=IPad&oldid=437252237http://en.wikipedia.org/w/index.php?title=IPad&oldid=437252237