Making Marketing Sense of the Tablet Landscape Noah Elkin Principal Analyst, eMarketer.
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Making Marketing Sense of the Tablet Landscape Noah Elkin Principal Analyst, eMarketer
eMarketer: A business information service unlike any other Founded in 1996, eMarketer provides unbiased research and trend analysis on digital marketing and media Approach & Expertise – We aggregate, filter, organize and analyze data from more than 4,000 global sources – Analysts put the data into context covering all aspects of the market, with overviews and insights that can’t be found anywhere else
Key takeaways Mobile platform competition remains fierce. The US mobile market is shaping up to be a two-horse race between Apple and Android. Tablets will extend this competition into a new market segment, with BlackBerry, HP and Microsoft as wildcards. Apple has the upper hand…for the moment. Its chief advantage lies in the strength of its overall offering (brand appeal/breadth of content/iTunes interface/retail presence). But Android is maturing quickly and has strength in numbers. Leverage the form factor. Smartphones and tablets may run the same OS, but they serve different purposes. Focusing on the distinctions between platforms and form factors will lead to payoffs in user experience.
Thank you Noah Elkin Principal Analyst Twitter:@noahelkin Email:firstname.lastname@example.org