1. Intellectual Property Boston College Law School April 2, 2008 Trademark – Priority

2. Example - Review

3. Requirements Lanham Act § 45 (15 U.S.C. § 1125) –Trademark. The term “trademark” includes any word, name, symbol, or device, or any combination thereof - (1) used by a person, or (2) which a person has a bona fide intention to use in commerce and applies to register … –to identify and distinguish his or her goods … from those manufactured or sold by others and to indicate the source of the goods ….

4. Zazu Designs v. L’Oreal Nov. Jan. Mar. May. Jul. Sep. Nov. – Minimal Sales - 2 bottles to friend in TX - 40 bottles to stylist in FL Orders 25,000 bottles & labels Sep. – Sales to salon customers Apr. – Small interstate shipment Jun. – Files for registration of mark Zazu DesignsL’Oreal

5. Concurrent Use Two types of concurrent use –Different Products E.g. Apple Records and Apple Computers E.g. Delta Faucets and Delta Airlines E.g. Acme Cleaners, Acme Mufflers, Acme... –Different Geographic Markets E.g. Broadway Pizza (Boston) and Broadway Pizza (S.F.)

6. Concurrent Use - No Reg. Broadway Pizza (CA) Broadway Pizza (MA)

7. Concurrent Use - Fed. Reg. Broadway Pizza (CA) Broadway Pizza (MA)

8. Secondary Meaning Time 0% 50% Consumers who Assoc. Achieved Secondary Meaning Start Use No Protection Secondary Meaning in the Making

9. Administrative Next class –Read Through VI.C.4 – Incontestability