1. Competitive Analysis (5) Managerial Marketing MAR 331

2. Competitive Analysis (5) Who are your competitors What are your relations with your competitors? How do you learn about your competitors? Where do you compete?

3. Competitive Analysis(5) When do you compete? How do you compete? How do you position your product?

4. Who are Your Competitors? Current competitors Potential entrants

5. Current Competitors Perceptual Maps Identifications of key dimensions Ideal points

6. Potential entrants Barriers to entry Economies of scale Product Differentiation Capital requirements

7. Other barriers Buyer switching costs Access to distribution channels Cost advantages Governmental policies

8. What are your relations with Competitors? Conflict Competition Coexistence Cooperation Collusion

9. How did you learn about your Competitors? Information gathering system Competitive audit

10. Where do you Compete? Avoid competition Attack leader

11. Where do you Compete? Core markets Niche markets

12. When do you Compete? The Sleeping Giant Strategic Windows

13. How do you Compete? Attack Strategies –frontal –flanking –encirclement –bypass (non-confrontation

14. How do you Compete? Defense strategies

15. How do you position Your Product? Majority Fallacy Repositioning