2SingleSource Consulting Inc. Urbanforce™ Development Our BackgroundSingleSource Consulting Inc.Holding CompanyA multi-disciplined, marketing and advertising services company specializing in the development of successful innovative techniques that turn global consumer demand into measurable sales activation.Urbanforce™ Inc.Marketing services and promotional engagement division with focus on niche, mainstream/crossover marketsUrbanforce™ DevelopmentMarketing division specializing in financial services, healthcare, real estate development and alternative energy sources
3Who We Are“We strive to treat your business like it’s our business. Strategic thinking is at the core of everything we do, and we are focused on driving measurable results for our clients. We’re also committed to bringing superior service back to the marketing services sector.”Gwendolyn SingletaryPresident/CEOA lifestyle marketing and promotional engagement firm specializing in:BrandingIntegrationLifestyle & Events MarketingFaith-based MarketingCelebrity Brand Management
5Our Approach…The E Principle™ The Way We Do ItGiven the current business environment we understand the importance of acquisition and retention programming that enhances brand/customer dialogues while ensuring a sizeable return on investment is achieved...more streamlined work...less marketing fluff!ROIOur Approach…The E Principle™Engage the consumer with a relevant Experience that will create a lasting impression via Entertainment and Educate to Extend the interaction, Enhance the brand and Expand market share.
6Our Model for Faith-based Marketing Who Is The Faith-based Audience?Approximately 38,000 Christian denominations in the world33% of the world's general population is considered to be Christian83% of Americans claim to belong to a religious denominationIncludes approximately 80% of AA population and 60% are are women /HOH58% of the Hispanics are Catholic33% of church members are marriedHave an annual household income of $53,000Support companies that value diversity, are sensitive to issues that affect them and their communities and that genuinely desire to build goodwillFaith Based Buying power exceeds $334.1 billionWe conduct research and profile the audience to garner segmentation statistics that determine the best vehicles to use to reach themWe secure this niche business opportunity using a fail-proof strategic approach:Take full advantage of marketing programs that establish a mutually beneficial relationship and trust with this segmentExhibit working knowledge of church systems: culture, infrastructure, protocolDevelop programs that are broad enough and sustainable: Networks vs. One Church
7Leverage the Right Faith-based Contacts Music IndustryTyler PerryWriter, ProducerBobby JonesTV host“Bobby Jones Gospel Hour”TV/ Radio PersonalitiesJeff “Jazzy" Jordan Sr.VP, GM, + GospelJames RobinsonPresident, Light RecordsFounder GospelFlava.comDemetrus StewartPresident PureSprings GospelDon JacksonCentral City Production/CEOFounder of the Stellar & Trumpet AwardsEvent ProductionMelanie FewPresidentResults, Inc.Super Bowl Gospel CelebrationBishop Albert Jamison, Sr.Chairman, Board of DirectorsGospel Music Workshop of America, Inc.
8Leverage the Right Faith-based Contacts... Paul CrouchPresident, TBNJimmy StewartCharisma MagazineMedia LeadersLisa CollinsPublisher/EditorL.A. Focus NewspaperMike ChandlerPresidentUrban Choice MediaVeda BrownFounderBlack Gospel PromoElroy SmithSVP Programming Gospel/InspirationalRadio OneShelia BelleOwnerThe Belle ReportMelanie ClarkCo-Founder/CEOGospelflava.com
10Client Challenge The Results Increase intent to purchase among target via How Sweet the Sound (HSTS) family-friendly program that aligns with the key pillars of the culture: Music, Community, Church. Increase (HSTS) registration and ticket sales/expand brand affinityOur StrategyRevamped their existing national program (HSTS) with promotional engagement activities that would enable a platform for Verizon to support, empower and connect with targetCreated proprietary extension programs to establish a brand connection between Verizon and HSTS through exclusive program-related content maintaining a 365-day presence with grassroots events, seminars and sponsorshipsHSTS Stellar’s/Choir Boot CampThe Community Impact TourMural ProgramLeveraged relationships in the faith-based community to develop key partnershipsSuper Bowl Gospel CelebrationOne Love Cruise/Radio OneThe Stellar AwardsUtilized our “field marketing factor” to drive community outreach in tour markets and increased relevance with VZ brand efforts such as HopeLineIn 2011 increased choir registration within 3 months vs. 6 month total registration period in 2010In % of registrations were from returning choirs vs 23% in 2010Grassroots activations drove ticket sales messaging at all events/programs contributing to the significant increase in sales in markets sold out in 2010180 local grassroots events conductedAchieved $14MM value with over 400MM impressions through local and national media effortsThe Results
11Urbanforce Created HSTS Extension Programs 2011 HSTS/Stellar’s Choir Boot Camp2011 One Love Cruise2010 HSTS National Grassroots Events2010 Community Arts: the Mural Program
12Client Challenge The Results Increase viewership and create a turn-key application to grow database by demonstrating NBC’s commitment to issues among targeted communitiesOur StrategyUtilized roundtable discussions that addressed issues that were appealing, relevant and empowering to the AA community and invited prominent AA pastors that would draw a significant audience base to NBC --showcasing their significant relationship and supportCreated content “tool kits” that would be used by small churches, community organizations and individuals in action in their local communitiesClient viewership goals exceeded with 2.5 million impressions during the seriesThe online series created for MSNBC.com was measured as successful with database growthROI goals achieved with media coverage: Jet magazine, Times Square, NBC “Positively Black”Grew AA brand affinity over the course of the roundtable initiative and beyondThe Results
13Bishop Sedgwick Daniels ParticipantsBishop C. BlakeBishop T.D. JakesBishop A.R. BernardPastor John BordersBishop Sedgwick DanielsServes as Presiding Bishop of the 7-million member COGIC. He is also the Jurisdictional Prelate of the First Jurisdictional Southern California, comprised of more than 250 churches.Pastor of the Potter House in Dallas,Texas with over 30,000 members. In addition, he is a best-selling author, movie producer and television personality. He is seen weekly on TBN, Daystar, BET and The Word Network.In addition to his duties as Sr. Pastor of the 30,000-member Christian Cultural Center (CCC), Bernard is also the President of the Council of Churches of the City of NY, representing 1.5 million Protestants, Anglicans and Orthodox Christians.Pastor of the Morning Star Baptist Church in Boston, Mass. He founded the Institute for Christian Living and co-authored The Ten Point Strategy, galvanizing the religious community to lead a pastor-run revolution to stop teen violence.Pastor /leader of the Holy Redeemer COGIC and Educational Complex. He also holds the office of Bishop, Wisconsin First Jurisdiction, with more than 90 churches, and continues to provide innovative ministries that address contemporary issues.
15Client Challenge The Results Launch and drive brand awareness for the “The Light at Brookhaven”, a Christian-based community established to increase affordable homeownership within an exclusive, amenity-filled communityCeCe Winans, SpokespersonOur StrategyHighlighted and built campaign launch around financial empowerment theme by leveraging spokesperson’s foundation to provide down-payment assistance in the form of grants— at absolutely no cost to qualified buyers.Conducted a Grand Opening CelebrationBuilding toursSales staff on-site to answer questions and facilitate purchaseFood and family funEntertainmentDinner with Pastors and other community leadersFull media scheduleProduction of TV, radio and print creativePress conferenceTwo concerts at local churches as awareness builders130 Home Applications60 Approved Applicants2.5 Million ImpressionsThe Results