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1 Faith Based Marketing Capabilities 2011. 2 Our Background SingleSource Consulting Inc. Holding Company A multi-disciplined, marketing and advertising.

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Presentation on theme: "1 Faith Based Marketing Capabilities 2011. 2 Our Background SingleSource Consulting Inc. Holding Company A multi-disciplined, marketing and advertising."— Presentation transcript:

1 1 Faith Based Marketing Capabilities 2011

2 2 Our Background SingleSource Consulting Inc. Holding Company A multi-disciplined, marketing and advertising services company specializing in the development of successful innovative techniques that turn global consumer demand into measurable sales activation. SingleSource Consulting Inc. Holding Company A multi-disciplined, marketing and advertising services company specializing in the development of successful innovative techniques that turn global consumer demand into measurable sales activation.

3 3 We strive to treat your business like its our business. Strategic thinking is at the core of everything we do, and we are focused on driving measurable results for our clients. Were also committed to bringing superior service back to the marketing services sector. Gwendolyn Singletary President/CEO A lifestyle marketing and promotional engagement firm specializing in: – Branding – Integration – Lifestyle & Events Marketing – Faith-based Marketing – Celebrity Brand Management Who We Are

4 4 What We Do Account Management Interactive Services Media Services Celebrity Brand Management Lifestyle & Events Marketing Public Relations Faith-based Marketing Brand Integration Strategic Planning/ Consumer Research Creative Services

5 5 Our Approach…The E Principle Engage the consumer with a relevant Experience that will create a lasting impression via Entertainment and Educate to Extend the interaction, Enhance the brand and Expand market share. Given the current business environment we understand the importance of acquisition and retention programming that enhances brand/customer dialogues while ensuring a sizeable return on investment is achieved...more streamlined work...less marketing fluff! The Way We Do It ROI

6 6 Our Model for Faith-based Marketing We conduct research and profile the audience to garner segmentation statistics that determine the best vehicles to use to reach them Who Is The Faith-based Audience? Approximately 38,000 Christian denominations in the world 33% of the world's general population is considered to be Christian 83% of Americans claim to belong to a religious denomination Includes approximately 80% of AA population and 60% are are women /HOH 58% of the Hispanics are Catholic 33% of church members are married Have an annual household income of $53,000 Support companies that value diversity, are sensitive to issues that affect them and their communities and that genuinely desire to build goodwill Faith Based Buying power exceeds $334.1 billion We secure this niche business opportunity using a fail-proof strategic approach : Take full advantage of marketing programs that establish a mutually beneficial relationship and trust with this segment Exhibit working knowledge of church systems: culture, infrastructure, protocol Develop programs that are broad enough and sustainable: Networks vs. One Church

7 7 Leverage the Right Faith-based Contacts Jeff Jazzy" Jordan Sr. VP, GM, + Gospel Music Industry James Robinson President, Light Records Founder GospelFlava.com Don Jackson Central City Production/CEO Founder of the Stellar & Trumpet Awards Event Production Melanie Few President Results, Inc. Super Bowl Gospel Celebration Bishop Albert Jamison, Sr. Chairman, Board of Directors Gospel Music Workshop of America, Inc. Tyler Perry Writer, Producer Bobby Jones TV host Bobby Jones Gospel Hour TV/ Radio Personalities Demetrus Stewart President PureSprings Gospel

8 8 Media Leaders Jimmy Stewart Charisma Magazine Paul Crouch President, TBN Mike Chandler President Urban Choice Media Leverage the Right Faith-based Contacts... Lisa Collins Publisher/Editor L.A. Focus Newspaper Shelia Belle Owner The Belle Report Elroy Smith SVP Programming Gospel/Inspirational Radio One Veda Brown Founder Black Gospel Promo Melanie Clark Co-Founder/CEO Gospelflava.com

9 9 Clients

10 10 Increase intent to purchase among target via How Sweet the Sound (HSTS) family-friendly program that aligns with the key pillars of the culture: Music, Community, Church. Increase (HSTS) registration and ticket sales/expand brand affinity Revamped their existing national program (HSTS) with promotional engagement activities that would enable a platform for Verizon to support, empower and connect with target Created proprietary extension programs to establish a brand connection between Verizon and HSTS through exclusive program-related content maintaining a 365-day presence with grassroots events, seminars and sponsorships HSTS Stellars/Choir Boot Camp The Community Impact Tour Mural Program Leveraged relationships in the faith-based community to develop key partnerships Super Bowl Gospel Celebration One Love Cruise/Radio One The Stellar Awards Utilized our field marketing factor to drive community outreach in tour markets and increased relevance with VZ brand efforts such as HopeLine Our Strategy The Results In 2011 increased choir registration within 3 months vs. 6 month total registration period in 2010 In % of registrations were from returning choirs vs 23% in 2010 Grassroots activations drove ticket sales messaging at all events/programs contributing to the significant increase in sales in markets sold out in local grassroots events conducted Achieved $14MM value with over 400MM impressions through local and national media efforts Client Challenge

11 11 Urbanforce Created HSTS Extension Programs 2010 HSTS National Grassroots Events2010 Community Arts: the Mural Program 2011 HSTS/Stellars Choir Boot Camp 2011 One Love Cruise

12 12 Increase viewership and create a turn-key application to grow database by demonstrating NBCs commitment to issues among targeted communities Utilized roundtable discussions that addressed issues that were appealing, relevant and empowering to the AA community and invited prominent AA pastors that would draw a significant audience base to NBC --showcasing their significant relationship and support Created content tool kits that would be used by small churches, community organizations and individuals in action in their local communities Our Strategy Client Challenge The Results Client viewership goals exceeded with 2.5 million impressions during the series The online series created for MSNBC.com was measured as successful with database growth ROI goals achieved with media coverage: Jet magazine, Times Square, NBC Positively Black Grew AA brand affinity over the course of the roundtable initiative and beyond

13 13 Participants Bishop C. Blake Bishop T.D. Jakes Bishop A.R. Bernard Pastor John Borders Bishop Sedgwick Daniels Pastor /leader of the Holy Redeemer COGIC and Educational Complex. He also holds the office of Bishop, Wisconsin First Jurisdiction, with more than 90 churches, and continues to provide innovative ministries that address contemporary issues. Serves as Presiding Bishop of the 7-million member COGIC. He is also the Jurisdictional Prelate of the First Jurisdictional Southern California, comprised of more than 250 churches. Pastor of the Potter House in Dallas,Texas with over 30,000 members. In addition, he is a best-selling author, movie producer and television personality. He is seen weekly on TBN, Daystar, BET and The Word Network. In addition to his duties as Sr. Pastor of the 30,000-member Christian Cultural Center (CCC), Bernard is also the President of the Council of Churches of the City of NY, representing 1.5 million Protestants, Anglicans and Orthodox Christians. Pastor of the Morning Star Baptist Church in Boston, Mass. He founded the Institute for Christian Living and co- authored The Ten Point Strategy, galvanizing the religious community to lead a pastor-run revolution to stop teen violence.

14 14 Media Coverage Times Square Jumbotron

15 15 Client Challenge Our Strategy The Results Launch and drive brand awareness for the The Light at Brookhaven, a Christian-based community established to increase affordable homeownership within an exclusive, amenity-filled community Highlighted and built campaign launch around financial empowerment theme by leveraging spokespersons foundation to provide down-payment assistance in the form of grants at absolutely no cost to qualified buyers. Conducted a Grand Opening Celebration –Building tours –Sales staff on-site to answer questions and facilitate purchase –Food and family fun –Entertainment Dinner with Pastors and other community leaders Full media schedule Production of TV, radio and print creative Press conference Two concerts at local churches as awareness builders 130 Home Applications 60 Approved Applicants 2.5 Million Impressions CeCe Winans, Spokesperson

16 16 The LIGHT Media Coverage

17 17 Thank You For more information please contact: Urbanforce Inc. 247 West 35 th Street – 11 th Floor New York, NY Attn: Gwendolyn Singletary


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