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Mobility Technology Overtakes Users’ Needs Kamil Brzeziński Head of Mobile Allegro Group
Who is this guy? IT background from developer, tester, comapany owner, manager Publisher and jurnalist Salesman Head of Mobile in Allegro Group Current Past:
Mobile history Just phone calls
Phone calls, SMS, MMS, Camera, WAP Some time ago
Global roaming Multitouch display Internet faster than at home 8Mpix camera Bluetooth GPS NFC Video out USB WiFi E-mail WWW Facebook Twitter Skype Current mobile phones
Mobile phone sales OS/share2009201020112015 Android3.9%22.7%38.5%48.8% BlackBerry19.9%16.0%13.4%11.1% iOS14.4%15.7%19.4%17.2% Symbian46.9%37.6%19.2%0.1% Windows Phone/Mobile8.7%4.2%5.6%19.5% Others6.1%3.8%3.9%3.3% Total smartphones172 million297 million468 million631 million Source: Gartner (04.2011)
Retina Super AMOLED Plus 5” screen phone 7” screen tablet phone NOVA display 3D glasses-less display Dual core Quad Core 12Mpix camera videocalling 1.5GHz 768MB RAM 16GB flash 400 000 apps DLNA Bluetooth NFC Touch screen
Users just don’t understand
DO NOT promote features! SHOW how can it be used
Siri in iPhone 4SVoice Actions Voice control
Location based services Billion check-ins on
Mobile payments NFC Google Wallet UUSD codes applications VISA MasterCard mPay SkyCash
Mobile transactions 13,5mln customers in Western Europe Source: ComScore 2011 Mobile transactions growth Q1 vs Q2 2011
Allegro Group m-commerce
Mobile price comparision 2mln text searches/week 4500 barcode scans/week 2 000 images/week
Mobile shopping Over 2.5 mln monthly visits via mobile Allegro Over 40% conversion in mobile Ceneo Mobile transactions per platform
Mobile sites are still more popular than applications >
Don’t ask user what they need. Give them what thay should need.
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