1. Achieve New Balance~ ~M890~ Adviser: Terri Yueh Reporter: George Lin

2. New Balance 890 Prospectus The 890 is an innovative cushioned shoe that combines a fast, clean upper design with ABZORB EX technology under the foot for a dynamic running experience.

3. Strengths Technologies 1.Abzorb EX: Provides exceptional shock absorption in the forefoot 2.C-Cap Midsole: Provides lightweight cushioning and flexibility 3.N-Luck Midfoot Support: Designed to provide upper midfoot structure and enhanced support

4. Profession 1.in 1906, manufactured arch supports and orthopedic shoes 2.The company is famous for their running shoes. 3.New Balance=running shoes

5. Weaknesses Form Their products is well, but the mode. Price Cost more to buy a new balance

6. Opportunities New market 1.kids 2.teenage Sports Exercise more is important. Leisure time is more.

7. Yuppie Yung, urban, professional Fashion more mode, more colors and more advertisement Relaxation In Honor of 100--Special Limited Edition M574 Einstein, x Real Collector…....

8. Threats Other companies 1. Nike: Air Max, Air Jordan… 2. Adidas: ClimaCool, T-Mac 3. Timberland: easy wear, enjoy your life

9. X-Game Inline Skating, Skateboarding, Rock Climbing, Snowboarding, Windsurfing, Mountain Biking………

10. SWOT Strengths 1.Technologies 2. Profession Weaknesses 1.Form 2.Price Opportunities 1.New market 2.Sports 3.Fashion 4.Yuppie 5.Relaxation 6.Special Limited Edition Threats 1.Other companies 2.X-Game

11. ~Thank You~ http://www.newbalancetaiwan.com.tw/