1. Photo credit: Kicktraq.com

3. Creating the Necessary Prelaunch Hype Choose the right social media platforms Don’t forget traditional media Whatever you do, make it a crescendo 123

4. First we identified our “ideal customer” Then we focused on the few social media networks we knew our “ideal customer” used Choose the right social media platforms 1

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6. Don’t forget traditional media 2

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8. Whatever you do, make it a crescendo 3 3 The goal of creating pre-launch hype is to build accumulated excitement for your project launch. Getting customers anxious before your launch can be detrimental.

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