1. WE THINK WE KNOW IT ALL, BECAUSE WE’VE SEEN SO MUCH. BY AGE 18, WE’VE SEEN THREE TRILLION TV IMAGES. What is design?

2. As children we are compelled to draw. Society has always been compelled to create images. The Lascaux cave images are 15,000 years old.

3. What is design? But despite living in a see of visual images, do we know what design is? What do graphic artists do?What do graphic artists do?

4. What is design? Language developed from pictures. Phoenicians first divided pictures and words. The table below how picture writing evolved into text.

5. What is design? The camera’s principles were long known. Fixing the image dates to 1839. Roll film brought images to the masses. Movies are based on “persistence of vision.”

6. What is design? We are verbally literate, but not visually literate.

7. What is design? Design: response to editorial objectives. Fine art: communicates an artist’s intentions.

8. What is design? Graphic artists, unlike fine artists, are responsible for clear communication an audience can understand.