1. Ekstrom Math 115b Mathematics for Business Decisions, part II Differentiation Math 115b

2. Ekstrom Math 115b Differentiation, Part I  What comes to mind when you think of “rate” Rate

3. Ekstrom Math 115b Differentiation, Part I  Describe the graph:  Where is the function…  increasing?  decreasing?  decreasing the fastest? Properties of Graphs

4. Ekstrom Math 115b Differentiation, Part I  Describe f(x). Where is f:  positive?  negative?  zero?  increasing?  decreasing? Properties, cont.

5. Ekstrom Math 115b Differentiation, Part I  Rate of change of a linear function is called “slope”  Denoted as m in y = mx + b  How is it defined?  What if the function is not linear? Rate of Change

6. Ekstrom Math 115b Differentiation, Part I  Consider the function from earlier:  Can we define a “slope” of this line? Rate of Change, cont.

7. Ekstrom Math 115b Differentiation, Part I Consider the following set of data points (Tucson temperatures before, during, and after a thunderstorm): Example Data Time Temp (F) 12:0091.9 13:0093.9 14:0095 15:0095 16:0093 16:1887.8 16:2978.8 16:4377 16:4578.8 16:4880.6 17:0082 18:0086 19:0084

8. Ekstrom Math 115b Differentiation, Part I  Perhaps plotting the data will give us a better description:  What is the rate of change of the temperature at 4:29 (16:29)? Example, cont.

9. Ekstrom Math 115b Differentiation, Part I  So what do we want to do?  To evaluate the rate of change (slope) of f (x) at x, we should find the slope between the points before and after the point in question: for some h. Finding the “slope” at a point

10. Ekstrom Math 115b Differentiation, Part I  As h gets smaller and smaller, the approximation of the slope gets better and better.  The derivative of a function is slope of a tangent line at a point on any curve, and can be calculated by:  It is usually denoted as or Slope at a point

11. Ekstrom Math 115b Differentiation, Part I  What does f (x + h) mean?  Ex.  Soln:  It means you evaluate the function at the quantity, x + h. Do NOT simply add h to f(x)! This will ultimately lead to a slope of 1. Algebra Review

12. Ekstrom Math 115b Differentiation, Part I  Example: Calculate the derivative of the function f (x) = 5x + 2 using the difference quotient.  Solution: Surprised? Algebra Review, cont.

13. Ekstrom Math 115b Differentiation, Part I  Calculate the derivatives of the following functions: Example calculations

14. Ekstrom Math 115b Differentiation, Part I  The derivative of a function is the slope of the line tangent to any point on the curve, f (x).  It is calculated by finding the limit:  This gives an instantaneous rate of change of the function, f (x). Difference Quotient

15. Ekstrom Math 115b Differentiation, Part I  What do we mean by instantaneous?  If h was one unit, and we calculated the difference quotient, then we would be finding the average rate of change between the points before and after the point in question.  We want h to be smaller and smaller (closer and closer to 0) so that the length 2h is approximately 0 so our quotient will stabilize. Instantaneous Rate of Change

16. Ekstrom Math 115b Differentiation, Part I To visualize the tangent line, think of a bird’s eye view of a curvy road at night. The headlights of a car traveling along this road will not follow the curves of the pavement. The path of the headlights represents the tangent line to the curvy road. Tangent Line

17. Ekstrom Math 115b Differentiation, Part I  The equation of the tangent line should be y = mx + b  Slope of tangent line is equal to the derivative at every point x  m = f ’(x), where m is the slope of the tangent line  Since we know the slope and a point on the line, we can find the equation of the tangent line  If the derivative at the point exists, then the tangent line to the graph of f at the point (a, f (a)) has the equation Tangent Line

18. Ekstrom Math 115b Differentiation, Part I  Find the slope of the line tangent to the graph of at the point (3, f (3)).  Find an equation for the tangent line at that point. First Example

19. Ekstrom Math 115b Differentiation, Part I  Let f (x) = x 3 + 6  Find the equation of the line tangent to f (x) at the point (-1, f (-1)).  Luckily, you don’t have to do this by hand every time  Differentiating.xls Second Example

20. Ekstrom Math 115b Differentiation, Part I  Want to get a sketch of the derivative graph  Interpretation of derivative is slope of tangent line  What does an ordered pair represent on the derivative graph?  How can you obtain the ordered pairs? Graphing the Derivative

21. Ekstrom Math 115b Differentiation, Part I 1.If f (x) = k (constant), then f (x) = 0 2.If f (x) is linear, f (x) = mx + b, and f (x) = m  Why? 3.If f (x) = a  g(x), then f (x) =a  g(x) 4.If f (x) = g(x)  h(x), then f (x) = g(x)  h(x)  Specifically, since P(q) = R(q) - C(q), then P(q) = R(q) – C (q) AND P(q) = 0 when R(q) = C (q) Algebraic Rules

22. Derivitive Rules Power Rule f’ (x n ) = nx n-1 Product Rule f’(u∙v) = u ∙ f’(v) + v ∙ f’(u) Quotient Rule f’ (u/v) = v ∙ f’(u) – u ∙ f’(v) v 2