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D.C. Veritas Week 5: Demand Creation TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”

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Presentation on theme: "D.C. Veritas Week 5: Demand Creation TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”"— Presentation transcript:

1 D.C. Veritas Week 5: Demand Creation TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”

2 Last Week Overview Outlay the solar and wind markets – Companies and Consultants interviews Analyzed the Customer Acquisition Cost Case Studies in 20 different cities in 5 states – Actualized turbine cost – Including Wind and Incentives variables Research and contact new “potential” customers Plan our future…

3 Residential Solar Market: SOLARCITY Customers Evergreen Kyocera BP Solar Own Installers LEASING SUNGEVITY Customers SHARP Canadian BP Solar Own Installers LEASING or PPA Third party

4 Residential Solar Market: SUNRUN Customers Sharp SunPowe r Kyocera Third party LEASING MULTIPLE SELLERS & SUNPOWER Customers SunPower Third party & Cert. Installers

5 Wind Market TODAY: Bergey Customers Bergey Cert. Installers SUMMARY None of the top 10 offers leasing or PPA Biggest barriers are permitting and local wind info. New FED incentives !

6 Customer Acquisition Cost

7 Referenced to our web site Fill out savings calculator Send request to sales Reconnection with viable customer Visit to site Close sale 50% 20% 30% 80% 10% Year 1Year 5 70% 30% 80% 20% Total Revenue 1.44 million18.14 million 100 000 hits 300 000 hits Web funnel

8 Case studies direct sale:

9 Our Value Proposition D.C. Veritas Customers D.C. Veritas Third Party LEASING

10 Our Future! Homes and new home developments 13 Million of houses (0.5% app. US 360 million) Roof Applications 7.9 million of units (0.2% app. US 70 million) Lamp Post, Radio Towers & Urban Wind Mapping

11 QUESTIONS?


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