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McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

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Presentation on theme: "McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved."— Presentation transcript:

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2 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

3 Technology 3-2

4 Technology Technology consists of the inventions or innovations from applied science or engineering research. 3-3

5 Computers and the Internet are Revolutionizing Business Recording industry. Travel agencies. Television. Retailing. Radio. Motion pictures. Newspapers, newsmagazines.

6 Recording Industry Stemmed from sales of sheet music early in 20 th century. http://www.antiquepianoshop.com/images/library/main/-tmp-jpgpld6mz.jpg

7 Sheet Music Industry..

8 Technology

9 Sheet Music Industry Distribution Technology

10 Recording Industry Stemmed from sales of sheet music early in 20 th century. As recording industry grew through the 20 th century, it controlled production and distribution of recorded music.

11 Recording Industry Stemmed from sales of sheet music early in 20 th century. As recording industry grew through the 20 th century, it controlled production and distribution of recorded music.

12 Recording Industry Stemmed from sales of sheet music early in 20 th century. As recording industry grew through the 20 th century, it controlled production and distribution of recorded music....

13 Travel Agencies.

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15 Television

16 .

17 Retailing

18 Amazon.com. Netflix

19 Retailing Amazon.com. Netflix The Long Tail –Chris Anderson in 2004 article in Wired...

20 Retailing Amazon.com. Netflix The Long Tail –Chris Anderson in 2004 article in Wired. http://www.pontisblog.com/wp-content/uploads/2007/08/long_tail.gif.

21 Retailing Amazon.com. Netflix The Long Tail –Chris Anderson in 2004 article in Wired. http://www.pontisblog.com/wp-content/uploads/2007/08/long_tail.gif.

22 Retailing Amazon.com. Netflix The Long Tail –Chris Anderson in 2004 article in Wired. http://www.pontisblog.com/wp-content/uploads/2007/08/long_tail.gif.

23 Retailing Amazon.com. Netflix The Long Tail –Chris Anderson in 2004 article in Wired. http://www.pontisblog.com/wp-content/uploads/2007/08/long_tail.gif http://www.richmondgrouparch.com/projects/ images/1156134795_lg.jpg..

24 Retailing Amazon.com. Netflix The Long Tail –Chris Anderson in 2004 article in Wired. http://www.pontisblog.com/wp-content/uploads/2007/08/long_tail.gif. Amazon.com.

25 Retailing Amazon.com. –The long tail. Online product reviews.

26 Motion Pictures Downloadable movies.

27 Radio Online radio.

28 Newspapers People do not read newspaper like they used to. http://farm1.static.flickr.com/55/135394758_754b719683.jpg How can this:Compete with this?:

29 Cell Phones Internet access http://www.mercurious.com/wordpress/wp-content/uploads/2007/08/flash-on-iphone.png

30 Cell Phones Internet access Allowing developing countries to leapfrog over the need for computers. http://www.dialaphone.co.uk/blog/wp-content/uploads/2008/04/thirdworld7_23_04_08.jpg

31 Social Networks Facebook TwitterBebo Friendster hi5 Orkut Yahoo! 360 PerfSpot Zorpia Netlog

32 Internet marketing services 'are increasingly using social media' by ClickThrough | 2 Sep 2009 Digital advertisers are increasingly using social networking forums as a means of targeting consumers, an industry expert has suggested. According to comScore's senior vice-president Jeff Hackett, portals such as Facebook and MySpace account for one in five display ads seen online. "It appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle," he said, adding that this was due to the reach, frequency and low cost of such internet pages. Click manually to the next slide. http://www.clickthrough-marketing.com/Internet-marketing-services-are-increasingly-using-social-media/19341851/

33 Mr Hackett's comments follow the release of data from the comScore Ad Metrix service, which revealed that social media sites accounted for over 20 per cent of all online display ads - indicating that those involved in online PR are turning moreonline PR and more frequently to such channels. Facebook and MySpace combined provided more than 80 per cent of ads found on social networks. In support of these findings, a study by Russell Herder and Ethos Business Law indicated that 81 per cent of those in the industry believe that using social media sites improves client-customer relations. News brought to you by ClickThrough - experts in SEO, Pay Per Click Services,Pay Per Click Services Multilingual Search Marketing and Website Conversion Enhancement services http://www.clickthrough-marketing.com/Internet-marketing-services-are-increasingly-using-social-media/19341851/

34 End of Program.


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