1. Business Case Exercise May 1, 2008

2. Evaluate an idea Divide into groups responsible for considering: – The availability and size of the market – The likely revenue and profit margin – The cost to develop and maintain the product or service – Risks associated with the idea Each group should evaluate two or three ideas

3. Business Case We’ll provide the “standard” business case template for guidance

4. Necessary Information After completing the exercise: – What information did you need to complete it that you didn’t have? What did you do? – What parts of the evaluation were difficult? Why? – What criteria would you add or remove?

5. Presentation Typically an idea is presented to a steering committee or team after this evaluation. How would you recommend packaging the idea to present to the steering committee to request funding?