1. Company Research

2. Why is Company Research Important? Solicit Business Litigation Transactional work

3. Types of Companies Sole Proprietorship –Ex. Big Daddy Mojo Partnerships –Ex. Quarles & Brady Streich Lang Corporations –Private – Mars Inc. –Public - Hershey

4. Types of Information Biographical –Contact Information –Officers –Number of Employees –Sales information –Industry Financial Industry Legal Consumer Opinion/Media Attention

5. Locating Biographical Information Print Directories –Not all directories are the same –Caveats Currency Online Directories –Hoovers.com –U.S. Business Directory (Lexis) –International Million Dollar Database (ASU Libraries) Company’s website

6. Hoover’s Online www.hoovers.com www.hoovers.com Company and Industries –18,000 public and private companies and 300 industries and 180,000 corporate executives. Company profiles Industry snapshots News Financials

7. Companies’ Websites Investor Information Company History Press Releases Philanthropy Employees Job Opportunities

8. Types of Information Biographical Financial –Balance Sheet –Income Statement –Cash Flow statement –Statement of Stockholder’s Equity Industry Legal Consumer Opinion/Media Attention

9. Where to find financial information? Company’s Annual Report SEC Edgar http://www.sec.gov/edgar.shtml http://www.sec.gov/edgar.shtml Disclosure (ASU Libraries)Disclosure

10. Types of Information Biographical Financial Industry –Industry Surveys –Industry Statistics Legal Consumer Opinion/Media Attention

11. Where to Find Industry Information Industry Surveys –Print Sources Mergent’s Industry Review S & P Industry Surveys –Electronic Sources Key Business Ratios (ASU Libraries)Key Business Ratios Industry Statistics –Economic Census

12. Types of Information Biographical Financial Investment Industry Legal –Lawsuits Consumer Opinion/Media Attention

13. Where to Find Legal Information Lexis and Westlaw Local court websites –http://www.superiorcourt.maricopa.gov/docket/index.asphttp://www.superiorcourt.maricopa.gov/docket/index.asp –http://www.supreme.state.az.us/publicaccess/http://www.supreme.state.az.us/publicaccess/ Search for articles –ABI/Inform –Business and Company Resource Center –Business Reference Suite

14. Types of Information Biographical Financial Investment Industry Legal Consumer Opinion/Media Attention –New product releases –Competition –Changes involving company

15. Where to Find Media Attention ABI/Inform Business and Company Resource Center Business Reference Suite www.hoovers.com www.bizjournals.com Company’s website Internet searching

16. Arizona Companies STARPAS – State of Arizona Public Access System –http://starpas.cc.state.az.us/instruct.htmlhttp://starpas.cc.state.az.us/instruct.html Company websites Court Records Private Directories Arizona Publications Business Databases