1. Rienk Bijlsma Manager Simulation Operations
Arena
7.0
Enterprise Simulation Software
Rienk Bijlsma
Manager Simulation Operations

2. Why Simulation Is Growing
Assessing ROI is difficult:
All benefits are not always clear and quantified
Estimating required investments is difficult
More people reaching management levels are aware of the capability of simulation ???
The world around us is changing faster and becoming more challenging
Available technology and computer speeds are advancing rapidly

3. Growth Areas For Simulation
Improving business processes & work flow
Supply chain management
Customer relationship management
Infrastructure (traffic and computer networks)
Decision Support

4. Successful Deployment Of Simulation
Domain expertise
Insight in decision support methodology
Build up own expertise or use third party
Spread use after initial success
Selection of the right tool or tool set

5. Simulation Tool Requirements
Ease of use
Multiple application areas
Required level of detail & complexity
Reuse of generic components
Fast execution of big models
Data exchange capabilities
Animation capabilities
Experimentation support
Pre- and post-run analysis capability

6. Arena Models All Enterprise Business Processes

7. Arena - Product History
1982 first PC-based simulation language (SIMAN)
1985 first animation for PC-based simulation (Cinema)
1993 first template-based simulation system (Arena 1.0)
1995 first Microsoft certified simulation system (Arena 2.0)
1997 first VBA enabled simulation system (Arena 3.0) Call$im and HiSpeed$im released
1998 first scaleable simulation system (Arena Business Edition - Arena 4.0)
2000 first comprehensive enterprise simulation system - Arena 5.0
Arena Basic
Arena Standard
Arena Professional
Arena Contact Center
Arena Packaging
2001 first simulation environment completely integrated into MES suite - Arena 6.0 Factory Analyzer

8. Arena - Unique Competencies
Natural and Consistent Modeling Methodology
Flowchart style model building regardless of detail or complexity.
Extendable and Customizable
Create, re-use, & distribute templates tailored to your own application
Scalable Architecture
Easy enough to suit the needs of the beginner
Powerful enough to satisfy the demands of the most advanced users
Openness
Built-in spreadsheet data interface supports Access, Excel, etc.
Leverage enterprise data and create custom interfaces with VBA, Microsoft Support
Complete Simulation Project Support
Input Data Analysis, Process Documentation, Animation, Run Time, Output Analysis, Optimizer
The Academic Standard
Taught in most IE schools worldwide
2nd Edition of Simulation With Arena (5.0 Academic Version)

9. Arena Basic Edition $295 – purchase online Simple To Learn
High-level Modeling
Animation
Activity-Based Costing
Built in Spreadsheet
Crystal Reports
VBA
100% Scalable to Arena Standard Edition

10. Arena Standard Edition
Discrete and Continuous Modeling
Rates and Levels
Detailed Modeling Capability
Access to SIMAN language
Resource Failures
Conveyors and Transporters
Sophisticated Model Control
Wait – Signal
Scan
Match
Queue Search
Enhanced Animation
Stations, Routes, etc.

11. Arena Contact Center Focus on Mixed-Media Contact Centers
Telephone, Web, Fax
Strategic Planning
Expansion, Consolidation, Outsourcing, Skill-Based Routing, etc.
Visualize Call Flows Through ACD
Includes Arena Standard Edition
Models All Related Business Processes

12. Arena Packaging Edition
Focus on High Speed & High Volume Processes
Packaging
Food & Beverage
Pharmaceutical
Consumer Goods Industries
Easy to Model Complex Machine Control Logic and Sensors
Includes Arena Standard Edition
Models All Non-High Speed Processes

13. Arena Professional Edition
Creates Custom Modeling Objects
Terminology
Process Logic
Data
Performance Metrics
Animation
Rapid Model Building
Minimal Product Training

14. OptQuest For Arena Licensed from OptTek Solutions (Boulder, CO)
Blend of Meta-Heuristics:
Advanced Tabu Search
Scatter Search
Genetic Algorithm Concepts
Linear Programming
Integer Programming
Neural Networks
Clever Sampling Techniques
Aggressively Finds an Optimal Solution

15. Process Analyzer Combines Scenario Manager and Output Analyzer
Simultaneously Analyzes Multiple Models & Scenarios
Detailed Charts, Plots, & Graphs
Included with All Arena Products
VBA Support

16. Achieve Greater ROI with Arena Professional Services
Application Consulting
Comprehensive Training
Global Support

17. Typical Arena Investment and ROI
Software Costs = $15,000
Annual Maintenance = $ 2,500
Training Costs = $ 2,500
Model Development Costs = $20,000
Total Investment = $ 40,000
Typical ROI = 5 to 20 times investment
ROI timeframe = few weeks to few months

18. Latest Features Sharing Information in Design Phase
CAD, Simulation, Control, HMI, Testing
Arena Factory Analyzer (FA)
Model a Manufacturing Facility
Configure Manufacturing Data Warehouse
Use Life Feed populated in Data Warehouse
Production Scheduling
Virtual Enterprise
Real Time, emulation
control code generation (ladder logic)
3D Animation

19. Interested ? www.arenasimulation.com Monthly Training Courses
Arena Simulation Books
Arena textbook by Altiok & Melamed (Rutgers) at
Simulation with Arena by Kelton, Sadowski & Sadowski
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