1. Project You may do this individually or with a partner Resource for parents, teachers, and/or children (10%) o Aimed at specific age group (6-9, 10-12, 13-16) o Guidelines/criteria for the Web o Be creative Paper rationalizing your resource and criteria (25%) o 8 - 10 pages o APA style o Reference class material o Reference other resources

2. Advertising Types of ads o Banner o Skyscraper o Showcase o Vertical o Button o Keystone link o Pop-up, Over-the Page o Pop-under o Transition o Exit

3. http://www.useit.com /alertbox/20030210.html How Much Real Estate Do Ads Occupy?

4. Annoyance Factor 49% “strongly agree” that pop-ups get noticed 33% “strongly agree” that banners get noticed BUT 62% “strongly agree” that pop-ups interfere with reading 31% “strongly agree” that banners interfere with reading How People Use the Internet 2001

5. Functions of Ads Sell Promote another Web site Contests, sweepstakes Collect information about user Support administration of the Web resource

6. Canadian Code of Advertising Standards (1990) No deception Full explanation of guarantees and warranties No depictions of product use that promotes unsafe or dangerous practices Not demeaning No exploitation of children’s credulity or innocence No presentation of info to children which could cause harm Products forbidden to minor will not be made appealing to them

7. Canadian Marketing Association Code of Ethics and Standards Marketing to Teens o Don’t transmit e-mail w/o consent o E-mail must clearly identify marketer o Marketers must not send e-mail to recipients who indicate they don’t want it o When collecting data, must inform what data and for what purpose

8. Canadian Marketing Association Code of Ethics and Standards Special considerations for children (< 13) o Recognize knowledge and sophistication of children Do not exploit children’s credulity o Recognize that not all marketing techniques are appropriate for children Must use simple language Don’t pressure child to use parent to buy o May not accept an offer w/o parental consent o May collect personal info for games and contests w/o parental consent IFF Collect only info necessary to determine winner Contacts parent of winner Do not retain info at the end of the contest Do not share info with anyone else

9. Montgomery Questions How do digital ads affect children at different cognitive and social/emotional levels? Recognizing the advertising pervades all life, what would a “safe-zone” on the Web look like? How practical would such a zone be? How can we contribute to research to determine effect on children of digital advertising?