1. Basic Blogging

2. Blog Definition & History
Web + Log = Weblog aka Blog
Per Wikipedia: “A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.”

3. 1997 – Jorn Barger creates Robot Wisdom

4. Birth of the Blogosphere
1999 – Weblog tools like Blogger are launched
“The bandwagon-jumping turned into an explosion” (Rebecca Blood).
Free services = Easy access
A community evolves

5. The Read/Write Web No longer a read-only web No more static web sites
The reader becomes the writer
Readers participate in the conversation

6. PEW Internet & American Life Project
Who is Blogging?
8% of adult users keep a blog
54% are under 30
37% write about life
Male/Female evenly divided

7. What are they blogging about? (PEW Continued)
Life experiences (37%)
Politics and government (11%)
Entertainment related (7%)
Sports news (6%)
General news/current events (5%)

8. PEW Continued Business (5%) Technology (4%)
Religion, spirituality, faith (2%)
Hobby or health (1%)
Other misc. topics: opinions, volunteering, education, photography, causes/passions, and organizations

9. Blog Types Journals: A memoir in progress
Filters: Mixes outside content with commentary
K-blogs: Knowledge blogs – pass on information
Combination: Mixture of any of the above

10. Journal Blogs Personal diaries Record of life A memoir in progress
Favored by women, especially teens
The most popular blog type no matter age or gender

11. Filter Blogs Little original content Links to other web content
Filters or culls information
Possibly comments on this information

12. K-Blogs “K” refers to knowledge Aka knowledge-blogs How-to oriented
Information based
Intention of learning
Repository of information
blogclassinfo.wordpress.com/

13. Combo Blogs Often personal blogs Mixes all types
Filters news or information
Documents personal experience
Passes on knowledge

14. Gender/Age of Bloggers vs. Types
From “Women and Children Last: The Discursive Construction of Weblogs” Susan C. Herring, Inna Kouper, Lois Ann Scheidt, and Elijah L. Wright, Indiana University at Bloomington

15. Blog Parts and Pieces http://www.hwyblogs.com/hiw-blog-parts.php

16. Problogger: Helping Bloggers Earn Money
Blog Header
(1) This includes the title of your blog, which is the same or similar to the blog’s URL (web address). Along with a title in the header, very often there will be a subheading as well:
For example –
Problogger: Helping Bloggers Earn Money

17. Blog Calendar
(2) Some bloggers include a small calendar on the sidebar, but this is not at all required. It’s just one of the many extras often available for bloggers to include.
The calendar can be included in various areas on the blog.

18. Blog Archive
(3) Archive of past posts is one of the elements that make a “blog” a “blog.”
Allow readers easy access to previous posts
Normally organized per month
Reverse chronological order

19. Blog Search
(4) A search box allows readers to search for specific key words
Concept similar to a search engine for your blog
Use key words and phrases

20. Article Categories & Recent Articles
(5) Categories - Similar to monthly archives
Organized per category
Categories created by the blogger
Readers can select per category of interest
(6) Recent Articles- Lists the most recent posts
Again in reverse chronological order

21. Favorite Links (7) Favorite sites are hot linked and added as a list.
Aka Blog Roll
Selected by the blogger
Normally related to the blog topic
Located in the side bar

22. RSS Feeds (8) RSS stands for Real Simple Syndication
Sharing of content
Notification of updates
Use an aggregator aka feed reader
Bloglines.com

23. Blog Article Title (9) Each post (article) needs a title
Blogs made up of multiple posts
Headline like a newspaper
Use of key words
SEO considerations

24. Blog Content & Permalink
(10) Content is the text inside a post.
Content = any writing on the web
Your clever prose
(11) Permalink is a hot link to an individual post
Page for each single post

25. Comments (12) Comments include feedback from your blog readers.
Readers “comment” to your post
Leave open for anyone
Or require approval for each comment
Creates a conversation
Often includes other links

26. Blog Lingo Blogosphere: blogging community
Dashboard: blog control panel
Indie Blogger: independent
Page view: number of clicks
Ranking: how high on search engines
Stats: statistics
Strikethroughs: deleted info

27. Locating Blogs Blogsearch.google.com Technorati.com Feedster.com
Blogpulse.com
Other blogs

28. Blog Etiquette Link Love Link inside text Add links to blog roll
Include links in comments
Give links
Get links

29. Posting Comments Have something to say Part of the conversation
Don’t spam
Generates traffic

30. Give Credit Don’t plagiarize Internet content isn’t free content
20/80 ratio
Link to sources
Filter blog strategy
Example:

31. Flaming / Shouting / Anonymity
Pick a fight – be prepared
Think before posting
Whole Wide World
Caps are out
“C. and I had lunch”

32. Profile Add “About Me” or “Profile” page Avoid personal info
Photo or picture
Hobbies
Career
Interests
Create personal connection

33. Niche Blogging Fill a content void Need knowledge or interest
Narrow topic
Available audience?
Enough information?

34. Blogging Preliminaries
Blog purpose
Type of blog
Blog host
Blog topic
Title and subtitle
Public or private
Blog revenue