1. A centre of expertise in digital information managementwww.ukoln.ac.uk Linking Feral Event Data: The IWMW 2009 Case Study A Slidecast for the “Linking Feral (Uncontrolled) Data” workshop at DC09 Brian Kelly UKOLN University of Bath Bath UK UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ dc-2009 ' tag http://www.ukoln.ac.uk/web-focus/events/online/dc09/ Email: b.kelly@ukoln.ac.uk Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/

2. A centre of expertise in digital information managementwww.ukoln.ac.uk 2 IWMW 2009 IWMW 2009: UKOLN’s annual Institutional Web Management Workshop Set up in 1997 & held annually since Aimed at members of UK HE’s institutional Web Management community For practitioners, not researchers 200 participants (& ~60 watching video)

3. A centre of expertise in digital information managementwww.ukoln.ac.uk 3 An Amplified Event Recent IWMW events have been ‘amplified’. Technologies: Live video stream of plenary speaker Event blog Video interviews Official live blogger Extensive use of Twitter Best Practices AUP Quiet zone (no photos, …) Agreement from speakers

4. A centre of expertise in digital information managementwww.ukoln.ac.uk 4 The Live Blogging Dedicated Twitter accounts: iwmw: event administration (“anyone found a phone”) iwmwlive: live blogging of plenary talks Approaches: Dedicated official blogger (posted at iwmwlive, summaries on blog & video interviews) Tag for event, based on approaches used in previous years and for use in other services (e.g. Flickr): iwmw2009

5. A centre of expertise in digital information managementwww.ukoln.ac.uk 5 The Approaches (1) Service integration: Events tweets pulled into Coveritlive (Potentially) allowed people without Twitter accounts to engage in discussions Provided another integration environment e.g. Provides additional RSS feed Avoids “Twitter rot”

6. A centre of expertise in digital information managementwww.ukoln.ac.uk 6 The Approaches (2) Remote audience as first class participants: Slides on Slideshare Engagement over Twitter (“can’t hear”) Note accessibility benefits (remote audience as visually & audio-impaired)

7. A centre of expertise in digital information managementwww.ukoln.ac.uk 7 The Approaches (2) Remote audience as first class participants: Slides on Slideshare Engagement over Twitter (“can’t hear”) Questions posed on Twitter:

8. A centre of expertise in digital information managementwww.ukoln.ac.uk 8 The Approaches (3a) Tagging: #iwmw2009 and (optional) #Pn for plenary talks Unique (?) tags for 2 talks (#iwmwp4 and #iwmwp6) Use of Twitter at IWMW 2009 If you wish to refer to a specific plenary talk or workshop session, we have defined a hashtag for each of the plenary talks (#p1 to #p9) and workshop session (#a1 to #a9, #b1 to #b4 and #c1 to #c5). Use of Twitter at IWMW 2009 If you wish to refer to a specific plenary talk or workshop session, we have defined a hashtag for each of the plenary talks (#p1 to #p9) and workshop session (#a1 to #a9, #b1 to #b4 and #c1 to #c5).

9. A centre of expertise in digital information managementwww.ukoln.ac.uk 9 The Approaches (3b) What have the audience taken from the plenary talks? iwmwlive Twitter account asked standard question at end of plenary talks: “What is the main thing you will take away from Derek's talk? #iwmw2009 #p1” What do I take from #iwmw2009 #p1? No one's got a clue so keep your fingers crossed! Take-away: The Googleisation of the student mentality #p1 #iwmw2009 #iwmw2009 #p1 Most important thing taken away - reinforcing that modern comms are change and *not* dumbing down #iwmw2009 #p1 I'll take away a brilliant metaphor for how we are reacting to the dark conditions rather than making sure we read the signs #iwmw2009 #p1 Going to grapple with how to find our digital content & what to do with it. What do I take from #iwmw2009 #p1? No one's got a clue so keep your fingers crossed! #iwmw2009 #p1 "Images are the new words" What do I take from #iwmw2009 #p1? No one's got a clue so keep your fingers crossed! Take-away: The Googleisation of the student mentality #p1 #iwmw2009 #iwmw2009 #p1 Most important thing taken away - reinforcing that modern comms are change and *not* dumbing down #iwmw2009 #p1 I'll take away a brilliant metaphor for how we are reacting to the dark conditions rather than making sure we read the signs #iwmw2009 #p1 Going to grapple with how to find our digital content & what to do with it. What do I take from #iwmw2009 #p1? No one's got a clue so keep your fingers crossed! #iwmw2009 #p1 "Images are the new words"

10. A centre of expertise in digital information managementwww.ukoln.ac.uk 10 The Approaches (4) Engaging With Audience’s Thoughts Live speaker interaction with ‘Twitter wall’ for #P4 on “What is the Web?” (& event summary: #P9) #iwmwp4 tag used to avoid confusion with other sessions James will respond to things that are raised on the #iwmwp4 tag. Reporting of his talk will continue on #iwmw2009 #p4 as with other talks Social web is important because it is about connecting people, other people and content. Not the be all and end all but still key #iwmwp4 #iwmwp4 think Paul trying to say tht courses are products nd thy could (in a brave world) be rated by students (the descriptor would remain) what is the web? - the web is what you access thru your web browser - but who cares and why does it help to ask the question? #iwmwp4 I think nomenclature is the least of our challenges. Should move on from discussing the labels, and get to the meat! #iwmwp4 do shoe makers ask "what is a shoe?" - #cobblers #iwmwp4

11. A centre of expertise in digital information managementwww.ukoln.ac.uk 11 Recording The Evidence (1) Twapperkeeper: Hashtag specified prior to event Tool provides HTML and RSS views of tweets (1,657 items)

12. A centre of expertise in digital information managementwww.ukoln.ac.uk 12 Recording The Evidence (2) WTHashtag: Hashtag specified prior to event Screenshot taken shortly after event Blog post on statistics published shortly after event Data no longer available 1,530 tweets 170 contributors 218.6 tweets per day 42.5% come from “The Top 10″ 4.4% are retweets 20.0% are mentions 34.5% have multiple hashtags 1,530 tweets 170 contributors 218.6 tweets per day 42.5% come from “The Top 10″ 4.4% are retweets 20.0% are mentions 34.5% have multiple hashtags

13. A centre of expertise in digital information managementwww.ukoln.ac.uk 13 Recording The Evidence (3) Backupmytweets: Used for my Twitter accounts (iwmwlive & briankelly) rather than of hashtags Tool provides HTML, JSON & RSS views of tweets (280 items) Data migrated to managed area

14. A centre of expertise in digital information managementwww.ukoln.ac.uk 14 Recording The Evidence (4) Twitterdoc: PDF of up to 500 tweets for event File copied to managed area

15. A centre of expertise in digital information managementwww.ukoln.ac.uk 15 Recording The Evidence (5) The Archivist: Desktop client used to search for #iwmw2009 hashtag shortly after event Tool provides XML and CSV views of tweets (1,024 items) Live data no longer available

16. A centre of expertise in digital information managementwww.ukoln.ac.uk 16 Background: Tweets for plenary talks (#iwmw2009 #Pn) copied to UKOLN Web site Links for searches for 19 parallel sessions (#iwmw2009 and #a0-9, #b1-b9 or #c1-c5) Data no longer available “current date limit on [Twitter] search index is "around 1.5 weeks but is dynamic and subject to shrink…” Techcrunch, 11 Aug 2009 Providing Access to Evidence

17. A centre of expertise in digital information managementwww.ukoln.ac.uk 17 Reserving The Evidence Data (and image) of (transient) Twitter records migrated to UKOLN Web site few days after event. Blog posts provides summaries. Data (and image) of (transient) Twitter records migrated to UKOLN Web site few days after event. Blog posts provides summaries. http://iwmw.ukoln.ac.uk/iwmw2009/twitter/

18. A centre of expertise in digital information managementwww.ukoln.ac.uk Why Are We Doing This? Why do we wish to reuse the Twitter posts? To allow speakers / facilitators to see comments after the session To allow participants to reflect on discussions Potentially to enhance accessibility of videos (use iwmwlive record as caption) As a testbed for research (e.g. exploring how Twitter is used and how it develops) To advise others who use Twitter in various ways (e.g. as a formal teaching aid) 18

19. A centre of expertise in digital information managementwww.ukoln.ac.uk 19 The Concerns Don’t Do It! (keep Twitter as intended) It’s over-complex It’s killing the spontaneity of the back channel I’ll be forced to self-censor

20. A centre of expertise in digital information managementwww.ukoln.ac.uk 20 The Concerns Don’t Do It! (keep Twitter as intended) It’s over-complex It’s killing the spontaneity of the back channel I’ll be forced to self-censor Don’t Do It! (keep events as intended) It’s noisy, distracting and rude Speakers won’t be open and honest It’s only for the geeky elite!

21. A centre of expertise in digital information managementwww.ukoln.ac.uk 21 The Concerns Don’t Do It! (keep Twitter as intended) It’s over-complex It’s killing the spontaneity of the back channel I’ll be forced to self-censor Don’t Do It! (keep events as intended) It’s noisy, distracting and rude Speakers won’t be open and honest It’s only for the geeky elite! Do It (but don’t use Twitter) Use an open source solution Use a distributed solution Use a richer solution (rooms, access management, …)

22. A centre of expertise in digital information managementwww.ukoln.ac.uk 22 Additional Complexities Who owns the data? Author of tweets according to Twitter T&Cs The tweets have escaped! Tweets replicated in: Misc. search engines; Twitter harvesting tools e.g. The Archivist Integration environments e.g. Coveritlive Blogs; Web pages; etc. Local file store …

23. A centre of expertise in digital information managementwww.ukoln.ac.uk 23 Issues Should we be harvesting feral event data? Should we regard (public) tweets as fair game? Is Twitter good enough? How do we address the risks of: Changes in T&C (and trust) for commercial services (e.g. Twitter; FriendFeed/Facebook, …) Reliance on (unproven?) alternatives Migrating a community to a new environment Missing the ‘point’ of and differences between the tools (Twitter & FriendFeed are different – see Caemon Neylon’s post )

24. A centre of expertise in digital information managementwww.ukoln.ac.uk 24 Questions? Note that comments, questions, etc. on issues raised are invited on the UK Web Focus blog: Note that comments, questions, etc. on issues raised are invited on the UK Web Focus blog:

25. A centre of expertise in digital information managementwww.ukoln.ac.uk 25 http://ukwebfocus.wordpress.com/