1. “ The less educated you are, the more likely you are to smoke” Professor Richard Peto, Researcher - Imperial Cancer Research Fund

2. “We don’t smoke that s***. We just sell it. We reserve the right to smoke for the young, the poor, the black and the stupid” (Tobacco company executive in 1990 - BBC documentary quote)

3. “Lung cancer rates are five times higher among the unemployed than professionals. It is not because stress causes lung cancer, it is because stress causes smoking” Professor Richard Peto, Researcher Imperial Cancer Research.

4. Role models - famous/ family Peer Group Pressure Money Self Confidence