1. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 1 Objective ICT-2011.1.5 Networked Media and Search Systems ICT NCP InfoDay Brussels, 23 June 2010 Francisco Medeiros (INFSO D2) European Commission

2. 2 A Digital Agenda for Europe COM(2010) 245 of 19 May 2010 on “A Digital Agenda for Europe” Internet –…chart a course to maximise the social and economic potential of ICT, most notably the Internet … use of digital technologiesenable –… wider deployment and more effective use of digital technologies will thus enable Europe to address its key challenges … –… new media opportunitiesaccess to –… and will provide Europeans with a better quality of life through, for example, better health care, safer and more efficient transport solutions, cleaner environment, new media opportunities and easier access to public services and cultural content. Council Conclusions (17 June 2010) European Council fully functioning digital single market by 2015 –… the European Council endorses the establishment of an ambitious action agenda for Europe based on concrete proposals and calls upon all institutions to engage in its full implementation, including the creation of a fully functioning digital single market by 2015. Networkedmedia and search systems Networked media and search systems … essential enablers …

3. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 3 WP2011-2012: structure Strategy: eight challenges with mid-to-long term goals that require trans-national collaboration, in addition to the FET scheme and international cooperation activities Key principles: support competitiveness of industry in Europe, and ensure leveraging by the EU budget of private spending in R&D Challenge 1: pervasive and trusted network & service infrastructures Challenge 1: pervasive and trusted network & service infrastructures –Future Networks (Obj.1.1) –Cloud Computing, Internet of Services and Advanced Software (Obj.1.2) –Internet-Connected Objects (Obj.1.3)  Call 7 –Trustworthy ICT (Obj.1.4) –Networked Media and Search SystemsCall 7 –Networked Media and Search Systems (Obj.1.5)  Call 7 –Future Internet Research and Experimentation (Obj.1.6)  Call 7 –Future Internet Public Private Partnership (Obj. 1.7 to Obj. 1.10)

4. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 4 WP2011-2012: budget and schedule WP2011-2012:€2,422 million Challenge 1:€625 million (2011-12) Year 2011 (calls +):€1,182.0 million Call 7: €783.5 million Objective 1.5:€70 million (Call 7) Objective 1.5:€70 million (Call 7) 28 September 2010 Call 7 publication:28 September 2010 18 January 2011 Call 7 deadline:18 January 2011 Project negotiations:April/May 2011

5. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 5 a) Digital Media Delivery Platforms  Architectures and technologies for networking and delivery of digital media, provided through open environments enabling personalisation and high user involvement capabilities.  Novel platforms for customised and context adapted hybrid broadcast internet services enabling new user behaviours. Networked Media & Search Systems (1/4) Target outcome  Technologies for automatic dynamic media adaptation to delivery platforms (network or edge controlled).  Novel architectures to allow cooperation between overlay media delivery networks and underlying networks.  Higher quality video/audio to the web relying on content-aware networking, low latency (real time applications) and QoS guarantees. The work covers fixed and mobile environments, a multiplicity of user contexts, within or outside the home/office

6. 6 Global consumer Internet traffic Internetvideo Out of the 42 Exabytes (10**18) per month of consumer Internet traffic, likely to be generated every month in 2014, 56% will be due to Internet video The average monthly consumer Internet traffic in 2014 will be equivalent to 32 million people streaming Avatar in 3D, continuously, for the entire month Background information

7. 7 Global IP traffic: mobile Mobilevideo Mobile video is forecast to account for the majority of mobile data traffic growth between 2009 and 2014. Overall mobile data traffic is expected to grow to 3.5 exabytes per month by 2014. Mobilevideo Mobile video is forecast to account for 66% of the total mobile data traffic. Background information

8. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 8 Networked Media & Search Systems (2/4) Target outcome b) E2E Immersive and Interactive Media Technologies  Immersive media capture, representation, encoding, adaptation to user devices, production and compression technologies and tools, that are prosumer-friendly, with automation and collaboration features.  Evolution towards a mix of real and virtual worlds with improved interaction capabilities (e.g. games), increased media quality, multimodality and hypermedia augmentation implemented through open environments and interfaces.  Technologies and tools to enable E2E diffusion and efficient distribution of 3D, immersive, interactive media over the Internet.  Improvement of QoE: surrounding, immersive and interactive environments on the move, at home, at work (incl. quality and resolution beyond the current HD capabilities).

9. 9 The quest for realistic human interaction Background information

10. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 10 Networked Media & Search Systems (3/4) Target outcome  User centric semantic search by effective relevance feedback.  Dynamic modelling of digital objects with searchable features, natural interaction and navigation capabilities, intelligent caching and storing, relying on sharing of network resources.  Integration of novel search technologies in networked platforms and applications, especially for mobile, enterprise and location- based search.  Fast search targeting virtual information and information captured from the physical world. c) Multimedia Search  Scalable, multimodal, real-time media (image, audio, video, etc.) search and retrieval technologies deployed over open platforms.  Search engines that facilitate and personalise fast access to digital media objects (beyond current state-of-the-art).  Search engines that facilitate and personalise fast access to web- scale digital media objects (beyond current state-of-the-art).

11. 11 Search = most used mobile browser feature Morgan Stanley, 7 June 2010 http://www.morganstanley.com http://www.morganstanley.com Background information

12. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 12 Funding schemes and indicative budget Collaborative projects (IPs and STREPs): €68.0 million Minimum of 50% for IPs: €34.0 million Minimum of 30% for STREPs: €20.4 million “Margin of manoeuvre”: €13.6 million 34 20.4 68 68 47.6 34 CP budget STREPIP

13. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 13 Networked Media & Search Systems (4/4) (€2.0 million) d) Coordination and Support Actions (€2.0 million)   Analysis of international research agendas and roadmaps, pre- standardisation initiatives and preparation of concrete initiatives/projects for international cooperation.   Coordination of related national and EU-wide R&D programmes, activities and cooperation between relevant authorities.   Dissemination of results and organisation of scientific and/or policy events.   Research and technology development roadmaps and stakeholder coordination.

14. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 14 Available funding schemes Available funding schemes a)Digital Media Delivery Platforms b)End-to-End Immersive and Interactive Media Technologies c)Multimedia Search    x  a)b)c) CP NoE CSA Funding Schemes  xx

15. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 15 Expected Impact Reinforced positioning of the European ICT and digital media industry, and wider market opportunities, in particular for technology-providing SME’s Reinforced positioning of the European ICT and digital media industry, and wider market opportunities, in particular for technology-providing SME’s Digital media/service platforms aggregators provided with innovative offers for immersive, interactive and personalised digital media Digital media/service platforms aggregators provided with innovative offers for immersive, interactive and personalised digital media Effective contribution to global standards and European IPRs reflecting federated and coherent roadmaps Effective contribution to global standards and European IPRs reflecting federated and coherent roadmaps Education and professional training opportunities enhanced through immersive environments and interactivity Education and professional training opportunities enhanced through immersive environments and interactivity Greater creativity stimulated through technologies and tools to capture, produce, search and exchange professional and user- generated immersive and interactive digital media content Greater creativity stimulated through technologies and tools to capture, produce, search and exchange professional and user- generated immersive and interactive digital media content Reduced carbon footprint through the use of immersive platforms for online video applications (e.g. telepresence) Reduced carbon footprint through the use of immersive platforms for online video applications (e.g. telepresence)

16. Information provided on a 'draft' basis, pending final discussions at the ICT Committee and subsequent adoption of a corresponding Commission Decision 16 Evaluation criteria for proposals: Annex 2 (Cooperation Work Programme)  Scientific and/or technological excellence*  Quality and efficiency of the implementation and management  Potential impact through the development, dissemination and use of project results * Include “relevance” to the topics addressed in the Objective 1.5 (call 7)

17. 17 Preparatory work: public consultations NEM ETP Strategic Research Agenda(version 7.0): NEM ETP Strategic Research Agenda (version 7.0): –Adopted and published in September 2009 http://www.nem-initiative.org/Documents/NEM-SRA-070a.pdf Web-based public consultation: Web-based public consultation: –Organised by the Commission services (deadline:11 December 2009) http://cordis.europa.eu/fp7/ict/netmedia/workshop/20091022- webconsultation_en.html http://cordis.europa.eu/fp7/ict/netmedia/workshop/20091022- webconsultation_en.html Public consultation follow-up: Public consultation follow-up: –Workshop on Future R&D Challenges in Networked Media Systems (19 January 2010) http://cordis.europa.eu/fp7/ict/netmedia/docs/ws19012010/consultation -workshop-190110-final-with-disclaimer.pdf http://cordis.europa.eu/fp7/ict/netmedia/docs/ws19012010/consultation -workshop-190110-final-with-disclaimer.pdf General information: General information: http://cordis.europa.eu/fp7/ict/netmedia/home_en.html

18. 18 InfoDay: InfoDay: Barcelona, Spain (13 October 2010) –Opportunity for organisations with similar or complementary research interests to meet, exchange ideas … and put together project consortia NEM Summit 2010: NEM Summit 2010: Barcelona, Spain (14-15 October 2010) –http://nem-summit.eu/event-overview/http://nem-summit.eu/event-overview/ Opportunities for networking

19. 19 Technologyevolution: 1980-2010 Technology evolution: 1980-2010 Morgan Stanley, 7 June 2010 http://www.morganstanley.com http://www.morganstanley.com The quest for realistic human interaction over distance, anytime, anywhere What next?

20. 20 The rise of social networking Similar trends observed in the US and UK over the last few months: is the web becoming more sociable than searchable?

21. 21 Wireless video enabled devices iSuppli forecasts: the global market for video- enabled CE devices with wireless video interfaces will grow to more than 85.2 million units by 2014 (up from 606,000 units in 2009). By 2014, more than 53 million of these devices will be wireless-video-enabled digital TVs and portable computers. Background information