1. Varis 20081 COMMUNICATION AND NEW LITERACIES Professor Tapio Varis Unesco Chair in Global e-Learning University of Tampere, Finland www.uta.fi/~titava April 12, 2008

2. Varis 20082 Three Perspectives European perspective UNESCO Chair in Global e-Learning Communication and education

3. Varis 20083 Trends of the 21st Century -Technology: digitalization (from analog to digital); digital literacy = way of thinking -Globalisation: local to global and global to local: multicultural world -Knowledge societies: the role of information

4. Varis 20084 Ministerial Declaration 2006 (supported by the European digital technology industry) Countries will put in place, by 2008, digital literacy and competence actions Needs of groups at risk of exclusion Actions through partnerships with the private sector Media literacy, e-skills, life-long-learning Digital literacy a right for all

5. Varis 20085 UNEVOC International Conference ”Vocational Content in Mass Higher Education”, September 2005 ”It is necessary to rethink the whole education system, from primary to higher, and understand the links to multiliteracies, multimodality and multimediality” UNESCO (2005): there is a general agreement on the expression ”knowledge societies” but not of the content of it

6. Varis 20086 Knowledge for What? Are we endorsing the hegemony of the techno-scientific model in defining legitimate and productive knowledge? Should the term “Digital Age” be replaced by multicultural world? The spirit of knowledge sharing and caring

7. Varis 20087 Mr. Koichiro Matsuura DG Unesco “It is necessary to build up large movement to humanize globalization, based on solidarity, on the spirit of caring for and sharing with others” Open Educational Resources (OER) initiative as a cooperation mechanism for the open, non-commercial use of educational resources

8. Varis 20088 UNESCO IIEP Internet Discussion Forum 2005 Technology Cultural issues: reservations about publishing content produced by a foreign institution Collaborative development rather than ”providers” and passive ”users” Translation and adaptation Original content production Quality assurance and assessment

9. Varis 20089

10. 10 Communication and Digital Literacy The most important skills of the future would be communication skills in a multicultural world E-learning in a narrow sense seems to have passed its peak and is on the decline. We are now moving towards a more societal or communitarian activity with social web, blogs, and wikipedia Digital literacy becomes a right to people

11. Varis 200811 The Power of e-Learning Traditionally defined courseware is not an effective e-Learning strategy eLearningware is more related to pedagogy than an actual product It emphasizes computer mediated communication and is student-centred Discussion goups, chat, blogs, wikis, webinars Tools available through open source

12. Varis 200812 Communication Communion, sharing (Debray) Mediation (communicating between people) Communication, education (Freire, Dewey) Global network (ICT technology) Local network (meanings) ”Space has vanished and time ceased to exist (McLuhan) Space-biased, time-biased communication (Innis)

13. Varis 200813 Media ”…each of the so-called ”media” does far more than this (moving information): it makes possible thought processes inconceivable before” (Walter Ong 1977) ”Orality and Literacy” (1982) ”Secondary orality” = electronic media (generates a sense for groups immeasurably larger than those of primary oral culture – McLuhan´s ´global village´)

14. Varis 200814 Mediation: The Oral-Literacy Theorems Primary oral culture (no literate modes of communication): additive, aggregative, redundant, conservative (memorized) Writing/print brings with it much more than mere ways of recording oral speech – writing restructures consciousness Electronic media: secondary orality New literacies, skills, competences

15. Varis 200815 What is needed in working life Master appropriate tools to gather information Understand the context of that information Actively shape and distribute information in ways that make it understandable and useful Exchange ideas, opinions, questions and experiences

16. Varis 200816 Workplace skills Challenges: to acquire the skills necessary to enter an increasingly digital job market, and to continually improve those skills, and learn new ones Studies suggest that working people may not be keeping pace Schools are failing? Motivational problems?

17. Varis 200817 Workplace training Large corporations provide the bulk of employer-managed and employer- delivered technology training Small and mediumsized enterprises rely on third-party organizations for such support, or establish partnerships with educational institutions etc

18. Varis 200818 Educational revolutions The phonetic alphabet Printing Telematics (computers connected to networks)

19. Varis 200819 Trends and Movements Media literacy movement E-Learning movement Convergence 2006? Media competence, digital literacy Open on-line media environment

20. Varis 200820 New concepts Multiple intelligences (Gardner) (emotional intelligence originates with Darwin´s ”Origin of the Species” 1872) Multiliteracies (digital literacy, technology literacy, information literacy, media literacy) Multimediality (Aristotle´s Poetics c.335 BCE) Multimodality Multiculturalism (transcultural, intercultural) Open, global learning environment

21. Varis 200821 Analyze, critically reflect upon and create media; Interpret the messages and values offered by the media; Gain, or demand access to media for both reception and production Select appropriate media for communicating youngsters’ own messages or stories and for reaching their intended audience; Vienna Conference Elements of ML: UNESCO definition

22. Varis 200822 Media Literacy definition ML European Charter “...every European citizen need to develop the skills and knowledge(...) (...) to use media technologies effectively to access, store, retrieve and share content (...) (...) access to, a wide range of media forms and content from different cultural and institutional sources; Understand how and why media content is produced; Analyse critically the techniques, languages and conventions used by the media, and the messages they convey; Use media creatively to express and communicate ideas, information and opinions; Identify, and avoid or challenge, media content (...) that may be unsolicited, offensive or harmful; Make effective use of media in the exercise of their democratic rights and civic responsibilities. (...)

23. Varis 200823 "...the ability to access, analyze and evaluate the power of images, sounds and messages which we are now been confronted with a daily basis and are an important part of our contemporary culture as well as to communicate competently in media available on a personal basis..." Elements of ML: EC definition European Commission Ability to create and communicate messages Critical thinking All the Media … and

24. Varis 200824 Access Active citizenship Participating Critical thinking Creating Selecting InterpretingEvaluating Key concepts Analyzing Communicating competently Reception Production All the media

25. Varis 200825 New Renaissance Education The study of complexity has brought science closer than ever to art Knowledge has gone through a cycle from non-specialism to specialism, and now back to interdisciplinarity, even transdisciplinarity Art deals with the sensual world (media as the extension of senses) and the holistic concept of human being

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