1. SAMSUNG VS NOKIA English a.a. 2005-2006 Laura Moscatelli Alberto Olori

2. Laura Moscatelli & Alberto Olori with Samsung it’s not that hard to imagine

3. Laura Moscatelli & Alberto Olori

4. SAMSUNG vs NOKIA Samsung has market leadership through its innovative and hot mobile phones and it has young consumers Nokia has concentrated its efforts on design and it has consumers among businessmen

5. BRAND Nokia is a traditional brand; Its logo is “connecting people” Samsung is a young brand; Its new logo is “with Samsung it’s not that hard to imagine”

6. QUALITY Samsung is considered a medium/high quality brand by a segment of consumers between 15 to 35 years of age Nokia is considered of a very high quality by a segment of consumers between 35 to 50 years of age

7. QUALITY Nokia has concentrated its efforts on design forgetting that function is more important Samsung has spent money on the latest high-tech device. It has exploited technology and produced increasingly small handsets

8. ORGANIZATION NOKIA Developer of business and the father of Nokia’s new corporate: Pekka Ala-Pietilä President of nokia mobile phones: Matti Alahuhta Chief Financial officer at nokia:Olli-Pekka Presence: All over the world SAMSUNG Chairman and chief executive: Kun-Hee Lee Chief executive officer: Chong-Yeul Pae Presence: Europe and Japan

9. WHO IS THE LEADER?!? …the struggle will probably never end…