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Global Digital Out-of-Home Media Forecast

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1 Global Digital Out-of-Home Media Forecast 2014-18
7th Edition of the Industry’s Annual Performance Benchmark EXECUTIVE SUMMARY Place-based Video Networks *Cinema *Retail *Healthcare/Corporate *Entertainment/Education *Transit Digital Billboards/Signage *Roadside *Transit *Entertainment *Retail 7th edition Global DOOH Forecast, industry’s performance benchmark covering the period, with FY13 actuals, 1H14 pacing & forecasts New user-friendly slide format for easy comparisons, internal reporting & presentations Updated & enhanced Companion Excel Databooks with hundreds of exclusive datasets and data points Delivers exclusive market intelligence, drill-down data & analytics, and 5-yr projections by region, country, media platform, consumer engagement & location vertical Tracks, analyzes and ranks media operator revenues, consumer exposure trends, key trends, growth drivers & trajectories, and emerging opportunities & challenges PQ Media on LinkedIn PQ Media on Twitter

2 Copyright www.pqmedia.com
Global Digital Out-of-Home Media Forecast An exclusive primary research source from PQ Media Co-authored by: Patrick Quinn, President & CEO Leo Kivijarv, Ph.D., Vice President/Research Except by express prior written permission from PQ Media LLC, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media will protect and defend its copyright and all its other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data. As a result, PQ Media is not responsible for any potential, perceived or real negative effects, loss of revenue, loss of profits, missed forecasts or any other potential, perceived or real detrimental impacts to any individual person or business entity of any kind stemming from the use of any of the data and/or information contained in this report. Copyright © PQ Media LLC 2014 All rights reserved PQ Media LLC 2 Stamford Landing, Suite 100 Stamford, CT 06902 or https://twitter.com/PQMedia

3 PQ Media Global Digital Out-of-Home Media Forecast 2014-18
Single Seat Licensing Agreement Terms Subscription License Terms & Conditions for Personal Use of: PQ Media Global Digital Out-of-Home Media Forecast These Terms & Conditions apply to Licensee and any parties in the Licensee’s organization to which the report is relevant (User[s]) who have received any copy of a Report that is part of or leveraged from the PQ Media Digital Out-of-Home Media Forecast Research Series for internal personal use. PQ Media expects Users to treat the Report(s) in the same way as you would treat a hardcopy book or report. Please read these terms and conditions carefully before using the following Report: Global Digital Out-of-Home Media Forecast Permitted Use – The User may use the data within the Report solely for User’s internal business purposes (“Permitted Use”) as set forth in Section 1 of this Agreement. To make a Permitted Use, User may transfer the PDF and Excel workbook to a computer or computers under User’s exclusive control, and display and printout hard copies of the Report solely for User’s internal business purposes, provided the material credits the copyright owner, PQ Media, in the approved manner set forth in the Rights. Rights - The nonexclusive, non-transferable right, for the Licensee to store and distribute the Report(s) in electronic or printed form for internal business operations. The right to “use the Report(s)” means Licensee may reproduce and distribute the deliverables (and portions of the deliverables) within Licensee’s organization, as well as use summary data deliverables in public presentations, provided that any such copy or excerpt appropriately cite Publisher as the source of the data and/or bear Publisher’s proprietary legend(s) in the same form(s) as they appear in the original(s). Licensee may not distribute any deliverable (or any copy or portion of any deliverable) to any person or entity outside of Licensee’s organization. Licensee may not modify, or have modified by others, any of the deliverables. This right to “use the deliverables” is strictly limited to the uses described in this paragraph. Publisher reserves all rights not expressly granted to Licensee in this Agreement. Without limiting the generality of the foregoing, Licensee acknowledges and agrees that except as specifically set forth in this paragraph, Publisher retains all right, title and interest to the deliverables, and Publisher’s methodologies, databases, research materials and sources. Unauthorized Use – Unless the User has an “Enterprise License”, the User cannot publish the Report(s) or sections of the Report (s) on a company Intranet or any other digital, electronic or any other publishing system now in existence or developed hereafter, modify or re-work the Report in any way and must not lease, rent, sub-license, charge or sell the Report. If you would like others to be able to use the publication in any manner, please contact PQ Media for a single or multi-user Enterprise License. Copyright / Prohibited Uses – The Report is owned by PQ Media, including the exclusive copyright in and to the Report and the User acquires no ownership rights. Any use by User other than a Permitted Use is forbidden. Information “As Is” – All information and data contained in the Report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in the Report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data.

4 About PQ Media www.pqmedia.com
PQ Media is a leading provider of econometric data and strategic insights to executives in the global media, entertainment and technology industries. PQ Media employs a proprietary econometric methodology to provide clients with actionable strategic intelligence necessary to achieve their growth objectives in a fast-changing global marketplace. The PQ Medianomics™ research system relies on comprehensive databases, proprietary algorithmic models and exclusive industry leader panels. We track, analyze and forecast media operator revenues, end-user consumption and consumer spending across more than 100 digital, alternative and traditional media platforms and channels in leading markets worldwide. PQ MEDIA GLOBAL DIGITAL MEDIA & TECHNOLOGY RESEARCH SERIES Global Digital & Alternative Media Revenue Forecast Global Consumer Usage of Digital Media Forecast Global Consumer Spending on Digital Media Content & Technology Forecast PQ Media applies its proven econometric methodology and multi-channel research expertise to a new three-report annual Series to help executives in the global media, entertainment and technology industries gain a deeper understanding of the world’s transforming media economies. This three-report Series provides the first holistic view of the world’s media economies, focusing on digital & alternative media and profiling the 15 leading countries, including the US, which account for more than 85% of global advertising and marketing revenues. Each report in the Series provides comprehensive 5-year historical tracking and 5-year forecasts for one of the three critical and interrelated media ecosystem growth components: media operator revenues, consumer usage of digital media and consumer spending on digital content and technology worldwide. Series definitions, sectors, platforms and channels remain consistent across each Report making it easy to quickly compare growth patterns, drivers and performance in each country’s advertising & marketing landscape. Since publishing the three-report series, PQ Media has released three addition reports based on the findings from those reports: Brazil Media & Technology Outlook 2014 China Media & Technology Outlook 2014 Global Consumer Exposure to Digital Out-of-Home Worldwide 2014 PQ MEDIA ALTERNATIVE MEDIA RESEARCH SERIES Global Digital Out-of-Home Media Forecast Top 100 Brands in Social Media Worldwide 2013 Global Product Placement Spending Forecast Global Digital Out-of-Home Media Forecast US Mobile & Social Media Forecast Global Digital Out-of-Home Media Forecast Global Branded Entertainment Marketing Forecast Social Media Sponsorships Forecast Global Digital Out-of-Home Media Forecast Word-of-Mouth Marketing Forecast Global Digital Out-of-Home Media Forecast Political Media Buying 2008 Alternative Media Forecast Branded Entertainment Forecast

5 About PQ Media (cont.) www.pqmedia.com PQ MEDIA CLIENTS
PQ Media has accurately predicted key trends, insights and outcomes that have influenced strategic plans, investment parameters and tactical approaches for some of the world’s most respected media companies, media agencies, financial institutions, and research & consulting firms: Media Companies •   Associated Press •   NBC Universal •   News Corp •   Time Warner •   Turner Broadcasting REQUEST A NO OBLIGATION PREVIEW Success in today’s fast-changing media marketplace requires timely, accurate and actionable strategic intelligence. Let PQ Media help your organization move towards a successful digital media future with a no obligation situation review. Please contact Patrick Quinn, President, at or Leo Kivijarv, VP/Research at PQ Media LLC 68 Southfield Ave 2 Stamford Landing, Ste 100 Stamford, CT 06902 https://twitter.com/PQMedia Financial/Consulting Bain Capital Credit Suisse Deutsche Bank GE Commercial Finance JP Morgan Agencies Dentsu Havas Media Hill Holiday Kinetic Starcom Worldwide Technology/Telecom AT&T Cisco Systems Microsoft NEC Qualcomm Research/Consulting Boston Consulting Group McKinsey & Co. Millward Brown Nomura Research Institute Yano Research Institute

6 Research Methodology www.pqmedia.com
PQ Media’s proven research methodology and proprietary mapping system – PQ Medianomics™ – utilizes proprietary data collection techniques, algorithmic models and analytical approaches to track, analyze and forecast spending, consumption and trends in all major media, platforms and channels of the media and entertainment industries. PQ Media’s system, driven by our SpendTrak™ and UsageTrak™ databases, as well as our exclusive Global Opinion Leader Panel™ (GOLP), layers the impact of key data and variables, including economic, demographic, behavioral, technological and regulatory. In defining, structuring, sizing and forecasting global industries and markets, such as digital out-of-home media, PQ Media seeks input from our exclusive Global Opinion Leader Panel™, which includes several hundred executives at media and entertainment companies, financial institutions, consulting firms, media agencies and brands regarding various data and information driving key trends and growth in campaign media spending. We also examine thousands of public and private documents from more than 1,000 sources pertaining to regional and market-specific trends and data in out-of-home media (digital and traditional); corporate & healthcare, entertainment & education, highway & city traffic, retail, and transit venues and locations; the advertising & marketing ecosystem; economic sectors & demographic profiles; and any other factors, such as technology penetration rates, that might affect the digital out-of-home industry, overall advertising environment, the economy and consumer media usage behavior & spending patterns. (see Appendix: Select Secondary Sources). PQ Media’s proven econometric methodology is set apart from other media research sources in a number of important ways. For example, PQ Media doesn’t use standard rate card data and estimated impressions as the methodological foundation of our spending and growth algorithms. Our consistent, comprehensive and in-depth mapping of the entire media and entertainment landscape provides industry stakeholders with a complete picture of how the spending and usage patterns of consumers, businesses, brands and agencies are changing at an increasingly rapid pace, driven by technology innovation and emerging digital media.

7 Research Methodology www.pqmedia.com
Some data in this Report were published in two related PQM reports released in 2013 and 2014. Revenues from other advertising media, as well as the overall ad market used for comparison purposes were first published in the related Global Digital & Alternative Media Forecast To be consistent, revenue data relating to other media used in select charts were not revised, including DOOH. The data on consumer exposure to DOOH was first published in the Global Consumer Exposure to Digital Out-of-Home Media Worldwide 2014, which significantly more data than was included in this report, such as media usage comparisons to other ad media, including traditional OOH, for all regions and markets included in this report. Click through the preceding hyperlinks for more information and free executive summaries of these two reports. Success in today’s fast-changing media economy requires timely, accurate and actionable strategic intelligence. Let PQ Media help your organization move towards a successful digital media future with a free, no-obligation situation review. To schedule your review, please contact Patrick Quinn at or Leo Kivijarv at or call

8 Definitions & Segmentation
Digital Out-of-Home Advertising: Ad vehicles often developed through new technology to target more mobile and captive consumers in less cluttered locations outside the home. DOOH media use innovative concepts designed for greater consumer engagement, participation and brand activation.    Digital Place-based Networks (DPN): Integrate contextually relevant entertainment, informational and/or educational programming with advertising messages narrowcast through digital video screens to engage consumers in relatively captive venues. Consumers often spend extended periods of time in these venues, including cinemas, retail outlets, healthcare and professional offices, entertainment and education locations, and various transit hubs and vehicles. DPNs and digital billboards & signage together are referred to as digital out-of-home media (DOOH). DPN Venue Categories Cinema Lobbies On-Screen. Corporate & Healthcare Clinics Convention Centers Corporate Buildings Government Buildings Hospitals Medical Offices Pharmacies. Entertainment & Education Bars & Restrooms College Campuses Concerts, Fairs & Festivals Cruise Ship Fitness Centers & Spa Hotels & Motels K-12 Schools Leisure Sports (Golf, Ski, etc.) Military Bases Quick Service Restaurants (QSR) Resorts Sponsored Events Sporting Arenas & Stadiums Tourist Attractions Retail Big Box Convenience Stores Groceries Malls & Food Courts Specialty (Auto, Games, Salons, etc.) Warehouses Transit Airplanes & Airports Buses & Stations Gas Stations/Petrol Subways & Stations Taxis Trains & Stations. Travel Centers

9 Definitions & Segmentation
Digital Billboards & Signage (DBB): Communicate primarily advertising-only messages through screens equipped with LED or LCD technology. Ads are often changed at predetermined times to showcase multiple brands and to target audiences during specific dayparts at various locations, including roadside, transit, entertainment and retail. DBB Location Categories Entertainment Bars & Restrooms College, K-12, Military Campuses Concerts, Events, Fairs & Festivals Corporate Buildings Fitness Centers & Spa Healthcare Facilities Hotels & Motels Leisure Sports (Golf, Ski, etc.) Miscellaneous (Humans, etc.) Quick Service Restaurants (QSR) Resorts & Cruise Ships Sporting Arenas & Stadiums Tourist Attractions. Retail Big Box & Parking Lots Convenience Stores Groceries Malls, Garages & Entrances Specialty (Auto, Games, Salons, etc.) Warehouses . Roadside On Buildings & Holographs Highways & Exit Ramps Major Roads. Transit Airports Automobiles Blimps Buses & Stations Car-Charging Stations Gas Stations/Petrol Parking Garages Subways, Stations & Tunnels Taxi Tops Trains & Stations. Travel Centers Trucks & Trailers

10 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables COVER & FRONT MATTER 2 Copyright 3 Single Seat Licensing Agreement Terms 4-5 About PQ Media 6-7 PQ Media Methodology 8-9 Definition & Segmentations 10-24 Table of Contents Slide(s) Title/Tables 25-33 EXECUTIVE SUMMARY 26 Global Digital Out-of-Home Media Global DOOH Revenues & Growth 27 Global Consumer Exposure to Digital Out-of-Home Media Global Consumer Exposure to DOOH AHW & Growth 28 Global Digital Place-based Networks Global DPN Revenues & Growth 29 Global Digital Billboard & Signage Global DBB Revenues & Growth 30 Top 5 Global Market Rankings in 2013 Global Consumer Exposure to DOOH & Growth 31 Key Trends by Market: Americas 32 Key Trends by Market: Asia Pacific 33 Key Trends by Market: Europe / Middle East & Africa

11 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables 34-65 GLOBAL DOOH OVERVIEW & ANALYSIS 35-44 Key Trends & Growth Drivers 36 DOOH Reaches Consumers Everywhere DOOH Exposure at Multiple Points Per Day Average Time Spent in Venues & Length of Time 37 CPM Levels Exceed Static Billboards Estimated CPM Rates by Venues & Locations 38 Consumer Exposure to DOOH Exceed Most Other Media Media Usage Index of Seven Media Platforms 39-44 Growth Challenges 40 Majority of DOOH Venues Lack One of Three Variables DOOH Exposure Matrix & Three DOOH Variables 41 DOOH Growth Rate Trails Most Emerging Media Share of Digital & Alternative Media by Platform 42 DOOH Growth Trails Many Digital & Alternative Media Digital & Alternative Media Growth Rates 43 Key DOOH Challenges 44 PQ Media’s Key Takeaways Slide(s) Title/Tables 45-53 Data & Analysis 46 Top 10 Trends in 2013 47 Top 10 Global DOOH Operators 48 Global DOOH Revenues & Exposure Global DOOH Revenues, Growth & Consumer Exposure 49 Global DOOH Growth Performance Global DOOH vs Advertising,, GDP & Traditional OOH 50 Global DOOH Share Performance Global DOOH Share of Total OOH Share of DPN & DBB in Total Global DOOH 51 Global Digital Place-based Network Trends Global DPN Revenues & Growth 52 Global Digital Billboards & Signage Trends Global DBB Revenues & Growth

12 Table of Contents (Tables/Charts in Italics)
Slide(s) Title /Tables 53-65 Global Rankings 54 DOOH Revenue & Growth Rankings 55 Market Rank by DOOH Revenues DOOH Revenue Rank 2008, 2013, 2018 56 Market Rank by DOOH Growth DOOH Growth Rank 2013, , 57 Consumer Exposure to DOOH & Growth Rankings 58 Market Rank by Consumer Exposure to DOOH by AHW Consumer Exposure to DOOH Rank 2008, 2013, 2018 59 Market Rank by Consumer Exposure to DOOH Growth Consumer Exposure Growth Rank 2013, , 60 DPN Revenue & Growth Rankings 61 Market Rank by DPN Revenues DPN Revenue Rank 2008, 2013, 2018 62 Market Rank by DPN Growth DPN Revenue Growth Rank 2013, , 63 DBB Revenue & Growth Rankings 64 Market Rank by DBB Revenues DBB Revenue Rank 2008, 2013, 2018 65 Market Rank by DBB Growth DBB Revenue Growth Rank 2013, , Slide(s) Title/Tables 66-268 MARKET ANALYSIS: 4 REGIONS & 15 LEADING MARKETS 67-131 AMERICAS 67-73 Americas Region 68 Americas DOOH Revenues & Exposure Americas DOOH Revenues, Growth & Consumer Exposure 69 Americas DOOH Growth Performance Americas DOOH vs Advertising,, GDP & Traditional OOH 70 Americas DOOH Share Performance vs. Global Americas & Global DOOH Share of Total OOH Share of DPN & DBB in Americas & Global Total DOOH 71 Americas DOOH Regional Rankings Americas DOOH Revenues & Growth Americas Consumer Exposure to DOOH & Growth Americas DPN Revenues & Growth Americas DBB Revenues & Growth 72 Americas Digital Place-based Network Trends Americas DPN Revenues & Growth 73 Americas Digital Billboards & Signage Trends Americas DBB Revenues & Growth

13 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables 74-96 United States 75 United States DOOH Revenues & Exposure US DOOH Revenues, Growth & Consumer Exposure 76 United States DOOH Growth Performance US DOOH vs Advertising,, GDP & Traditional OOH 77 United States DOOH Share Performance vs. Global US & Global DOOH Share of Total OOH Share of DPN & DBB in US & Global Total DOOH 78 United States DOOH Market Rankings US DOOH Revenues & Growth US Consumer Exposure to DOOH & Growth US DPN Revenues & Growth US DBB Revenues & Growth 79 United States Digital Place-based Network Trends US Cinema DPN Revenues & Growth 80 United States DPN Trends: Cinema 81 United States DPN Trends: Corporate & Healthcare US Corporate & Healthcare DPN Revenues & Growth Slide(s) Title/Tables 82 United States DPN Trends: Retail US Retail DPN Revenues & Growth 83 United States DPN Trends: Entertainment & Education US Entertainment & Education DPN Revenues & Growth 84 United States DPN Trends: Transit US Transit DPN Revenues & Growth 85 United States Digital Billboards & Signage Trends Americas Digital Billboard Revenues & Growth 86 United States DBB Trends: Roadside US Roadside DBB Revenues & Growth 87 United States DBB Trends: Retail US Retail DBB Revenues & Growth 88 United States DPN Trends: Entertainment US Entertainment DBB Revenues & Growth 89 US Transit DBB Revenues & Growth 90-96 Leading Digital Out-of-Home Operators in the United States US Digital Place-based Network Operators US Digital Billboard Operators

14 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables 97-105 Brazil 98 Brazil DOOH Revenues & Exposure Brazil DOOH Revenues, Growth & Consumer Exposure 99 Brazil DOOH Growth Performance Brazil DOOH vs Advertising,, GDP & Traditional OOH 100 Brazil DOOH Share Performance vs. Global Brazil & Global DOOH Share of Total OOH Share of DPN & DBB in Brazil & Global Total DOOH 101 Brazil DOOH Market Rankings Brazil DOOH Revenues & Growth Brazil Consumer Exposure to DOOH & Growth Brazil DPN Revenues & Growth Brazil DBB Revenues & Growth 102 Brazil Digital Place-based Network Trends Brazil DPN Revenues & Growth 103 Brazil Digital Billboards & Signage Trends Brazil DBB Revenues & Growth Leading Digital Out-of-Home Operators in Brazil Brazil Digital Place-based Network Operators Brazil Digital Billboard Operators Slide(s) Title/Tables Canada 107 Canada DOOH Revenues & Exposure Canada DOOH Revenues, Growth & Consumer Exposure 108 Canada DOOH Growth Performance Canada DOOH vs Advertising,, GDP & Traditional OOH 109 Canada DOOH Share Performance vs. Global Canada & Global DOOH Share of Total OOH Share of DPN & DBB in Canada & Global Total DOOH 110 Canada DOOH Market Rankings Canada DOOH Revenues & Growth Canada Consumer Exposure to DOOH & Growth Canada DPN Revenues & Growth Canada DBB Revenues & Growth 111 Canada Digital Place-based Network Trends Canada DPN Revenues & Growth 112 Canada Digital Billboards & Signage Trends Canada DBB Revenues & Growth Leading Digital Out-of-Home Operators in Canada Canada Digital Place-based Network Operators Canada Digital Billboard Operators

15 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables Mexico 116 Mexico DOOH Revenues & Exposure Mexico DOOH Revenues, Growth & Consumer Exposure 117 Mexico DOOH Growth Performance Mexico DOOH vs Advertising,, GDP & Traditional OOH 118 Mexico DOOH Share Performance vs. Global Mexico & Global DOOH Share of Total OOH Share of DPN & DBB in Mexico & Global Total DOOH 119 Mexico DOOH Market Rankings Mexico DOOH Revenues & Growth Mexico Consumer Exposure to DOOH & Growth Mexico DPN Revenues & Growth Mexico DBB Revenues & Growth 120 Mexico Digital Place-based Network Trends Mexico DPN Revenues & Growth 121 Mexico Digital Billboards & Signage Trends Mexico DBB Revenues & Growth Leading Digital Out-of-Home Operators in Mexico Mexico Digital Place-based Network Operators Mexico Digital Billboard Operators Slide(s) Title/Tables Rest of Americas 125 Rest of Americas DOOH Revenues & Exposure RoAM DOOH Revenues, Growth & Consumer Exposure 126 Rest of Americas DOOH Growth Performance RoAM DOOH vs Advertising,, GDP & Traditional OOH 127 Rest of Americas DOOH Share Performance vs. Global RoAM & Global DOOH Share of Total OOH Share of DPN & DBB in RoAM & Global Total DOOH 128 Rest of Americas DOOH Market Rankings RoAM DOOH Revenues & Growth RoAM Consumer Exposure to DOOH & Growth RoAM DPN Revenues & Growth RoAM DBB Revenues & Growth 129 Rest of Americas Digital Place-based Network Trends RoAM DPN Revenues & Growth 130 Rest of Americas Digital Billboards & Signage Trends RoAM DBB Revenues & Growth 131 Countries in the Rest of Americas

16 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables ASIA PACIFIC Asia Pacific Region 133 Asia Pacific DOOH Revenues & Exposure Asia Pacific DOOH Revenues, Growth & Consumer Exposure 134 Asia Pacific DOOH Growth Performance Asia Pacific DOOH vs Advertising,, GDP & Traditional OOH 135 Asia Pacific DOOH Share Performance vs. Global APAC & Global DOOH Share of Total OOH Share of DPN & DBB in APAC & Global Total DOOH 136 Asia Pacific DOOH Market Rankings APAC DOOH Revenues & Growth APAC Consumer Exposure to DOOH & Growth APAC DPN Revenues & Growth APAC DBB Revenues & Growth 137 Asia Pacific Digital Place-based Network Trends Asia Pacific DPN Revenues & Growth 138 Asia Pacific Digital Billboards & Signage Trends Asia Pacific DBB Revenues & Growth Slide(s) Title/Tables China 140 China DOOH Revenues & Exposure China DOOH Revenues, Growth & Consumer Exposure 141 China DOOH Growth Performance China DOOH vs Advertising,, GDP & Traditional OOH 142 China DOOH Share Performance vs. Global China & Global DOOH Share of Total OOH Share of DPN & DBB in China & Global Total DOOH 143 China DOOH Market Rankings China DOOH Revenues & Growth China Consumer Exposure to DOOH & Growth China DPN Revenues & Growth China DBB Revenues & Growth 144 China Digital Place-based Network Trends China DPN Revenues & Growth 145 China Digital Billboards & Signage Trends China DBB Revenues & Growth Leading Digital Out-of-Home Operators in China China Digital Place-based Network Operators China Digital Billboard Operators

17 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables Japan 149 Japan DOOH Revenues & Exposure Japan DOOH Revenues, Growth & Consumer Exposure 150 Japan DOOH Growth Performance Japan DOOH vs Advertising,, GDP & Traditional OOH 151 Japan DOOH Share Performance vs. Global Japan & Global DOOH Share of Total OOH Share of DPN & DBB in Japan & Global Total DOOH 152 Japan DOOH Market Rankings Japan DOOH Revenues & Growth Japan Consumer Exposure to DOOH & Growth Japan DPN Revenues & Growth Japan DBB Revenues & Growth 153 Japan Digital Place-based Network Trends Japan DPN Revenues & Growth 154 Japan Digital Billboards & Signage Trends Japan DBB Revenues & Growth Leading Digital Out-of-Home Operators in Japan Japan Digital Place-based Network Operators Japan Digital Billboard Operators Slide(s) Title/Tables Australia 158 Australia DOOH Revenues & Exposure Australia DOOH Revenues, Growth & Consumer Exposure 159 Australia DOOH Growth Performance Australia DOOH vs Advertising,, GDP & Traditional OOH 150 Australia DOOH Share Performance vs. Global US & Global DOOH Share of Total OOH Share of DPN & DBB in Australia & Global Total DOOH 161 Australia DOOH Market Rankings Australia DOOH Revenues & Growth Australia Consumer Exposure to DOOH & Growth Australia DPN Revenues & Growth Australia DBB Revenues & Growth 162 Australia Digital Place-based Network Trends Australia DPN Revenues & Growth 163 Australia Digital Billboards & Signage Trends Australia DBB Revenues & Growth Leading Digital Out-of-Home Operators in Australia Australia Digital Place-based Network Operators Australia Digital Billboard Operators

18 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables South Korea 167 South Korea DOOH Revenues & Exposure South Korea DOOH Revenues, Growth & Consumer Exposure 168 South Korea DOOH Growth Performance South Korea DOOH vs Advertising,, GDP & Traditional OOH 169 South Korea DOOH Share Performance vs. Global S Korea & Global DOOH Share of Total OOH Share of DPN & DBB in S Korea & Global Total DOOH 170 South Korea DOOH Market Rankings S Korea DOOH Revenues & Growth S Korea Consumer Exposure to DOOH & Growth S Korea DPN Revenues & Growth S Korea DBB Revenues & Growth 171 South Korea Digital Place-based Network Trends South Korea DPN Revenues & Growth 172 South Korea Digital Billboards & Signage Trends South Korea DBB Revenues & Growth Leading Digital Out-of-Home Operators in South Korea South Korea Digital Place-based Network Operators South Korea Digital Billboard Operators Slide(s) Title/Tables India 176 India DOOH Revenues & Exposure India DOOH Revenues, Growth & Consumer Exposure 177 India DOOH Growth Performance India DOOH vs Advertising,, GDP & Traditional OOH 178 India DOOH Share Performance vs. Global India & Global DOOH Share of Total OOH Share of DPN & DBB in India & Global Total DOOH 179 India DOOH Market Rankings India DOOH Revenues & Growth India Consumer Exposure to DOOH & Growth India DPN Revenues & Growth India DBB Revenues & Growth 180 India Digital Place-based Network Trends India DPN Revenues & Growth 181 India Digital Billboards & Signage Trends India DBB Revenues & Growth Leading Digital Out-of-Home Operators in India India Digital Place-based Network Operators India Digital Billboard Operators

19 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables Rest of Asia Pacific 185 Rest of Asia Pacific DOOH Revenues & Exposure RoAP DOOH Revenues, Growth & Consumer Exposure 186 Rest of Asia Pacific DOOH Growth Performance RoAP DOOH vs Advertising,, GDP & Traditional OOH 187 Rest of Asia Pacific DOOH Share Performance vs. Global RoAP & Global DOOH Share of Total OOH Share of DPN & DBB in RoAP & Global Total DOOH 188 Rest of Asia Pacific DOOH Market Rankings RoAP DOOH Revenues & Growth RoAP Consumer Exposure to DOOH & Growth RoAP DPN Revenues & Growth RoAP DBB Revenues & Growth 189 Rest of Asia Pacific Digital Place-based Network Trends RoAP DPN Revenues & Growth 190 Rest of Asia Pacific Digital Billboards & Signage Trends RoAP DBB Revenues & Growth 191 Countries in the Rest of Asia Pacific Slide(s) Title/Tables EUROPE Europe Region 193 Europe DOOH Revenues & Exposure Europe DOOH Revenues, Growth & Consumer Exposure 194 Europe DOOH Growth Performance Europe DOOH vs Advertising,, GDP & Traditional OOH 195 Europe DOOH Share Performance vs. Global Europe & Global DOOH Share of Total OOH Share of DPN & DBB in Europe & Global Total DOOH 196 Europe DOOH Market Rankings Europe DOOH Revenues & Growth Europe Consumer Exposure to DOOH & Growth Europe DPN Revenues & Growth Europe DBB Revenues & Growth 197 Europe Digital Place-based Network Trends Europe DPN Revenues & Growth 198 Europe Digital Billboards & Signage Trends Europe DBB Revenues & Growth

20 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables United Kingdom 200 United Kingdom DOOH Revenues & Exposure UK DOOH Revenues, Growth & Consumer Exposure 201 United Kingdom DOOH Growth Performance UK DOOH vs Advertising,, GDP & Traditional OOH 202 United Kingdom DOOH Share Performance vs. Global UK & Global DOOH Share of Total OOH Share of DPN & DBB in UK & Global Total DOOH 203 United Kingdom DOOH Market Rankings UK DOOH Revenues & Growth UK Consumer Exposure to DOOH & Growth UK DPN Revenues & Growth UK DBB Revenues & Growth 204 United Kingdom Digital Place-based Network Trends United Kingdom DPN Revenues & Growth 205 United Kingdom Digital Billboards & Signage Trends United Kingdom DBB Revenues & Growth Leading Digital Out-of-Home Operators in United Kingdom United Kingdom Digital Place-based Network Operators United Kingdom Digital Billboard Operators Slide(s) Title/Tables Germany 209 Germany DOOH Revenues & Exposure Germany DOOH Revenues, Growth & Consumer Exposure 210 Germany DOOH Growth Performance Germany DOOH vs Advertising,, GDP & Traditional OOH 211 Germany DOOH Share Performance vs. Global Germany & Global DOOH Share of Total OOH Share of DPN & DBB in Germany & Global Total DOOH 212 Germany DOOH Market Rankings Germany DOOH Revenues & Growth Germany Consumer Exposure to DOOH & Growth Germany DPN Revenues & Growth Germany DBB Revenues & Growth 213 Germany Digital Place-based Network Trends Germany DPN Revenues & Growth 214 Germany Digital Billboards & Signage Trends Germany DBB Revenues & Growth Leading Digital Out-of-Home Operators in Germany Germany Digital Place-based Network Operators Germany Digital Billboard Operators

21 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables France 218 France DOOH Revenues & Exposure France DOOH Revenues, Growth & Consumer Exposure 219 France DOOH Growth Performance France DOOH vs Advertising,, GDP & Traditional OOH 220 France DOOH Share Performance vs. Global France & Global DOOH Share of Total OOH Share of DPN & DBB in France & Global Total DOOH 221 France DOOH Market Rankings France DOOH Revenues & Growth France Consumer Exposure to DOOH & Growth France DPN Revenues & Growth France DBB Revenues & Growth 222 France Digital Place-based Network Trends France DPN Revenues & Growth 223 France Digital Billboards & Signage Trends France DBB Revenues & Growth Leading Digital Out-of-Home Operators in France France Digital Place-based Network Operators France Digital Billboard Operators Slide(s) Title/Tables Russia 227 Russia DOOH Revenues & Exposure Russia DOOH Revenues, Growth & Consumer Exposure 228 Russia DOOH Growth Performance Russia DOOH vs Advertising,, GDP & Traditional OOH 229 Russia DOOH Share Performance vs. Global Russia & Global DOOH Share of Total OOH Share of DPN & DBB in Russia & Global Total DOOH 230 Russia DOOH Market Rankings Russia DOOH Revenues & Growth Russia Consumer Exposure to DOOH & Growth Russia DPN Revenues & Growth Russia DBB Revenues & Growth 231 Russia Digital Place-based Network Trends Russia DPN Revenues & Growth 232 Russia Digital Billboards & Signage Trends Russia DBB Revenues & Growth Leading Digital Out-of-Home Operators in Russia Russia Digital Place-based Network Operators Russia Digital Billboard Operators

22 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables Italy 236 Italy DOOH Revenues & Exposure Italy DOOH Revenues, Growth & Consumer Exposure 237 Italy DOOH Growth Performance Italy DOOH vs Advertising,, GDP & Traditional OOH 238 Italy DOOH Share Performance vs. Global Italy & Global DOOH Share of Total OOH Share of DPN & DBB in Italy & Global Total DOOH 239 Italy DOOH Market Rankings Italy DOOH Revenues & Growth Italy Consumer Exposure to DOOH & Growth Italy DPN Revenues & Growth Italy DBB Revenues & Growth 240 Italy Digital Place-based Network Trends Italy DPN Revenues & Growth 241 Italy Digital Billboards & Signage Trends Italy DBB Revenues & Growth Leading Digital Out-of-Home Operators in Italy Italy Digital Place-based Network Operators Italy Digital Billboard Operators Slide(s) Title/Tables Spain 245 Spain DOOH Revenues & Exposure Spain DOOH Revenues, Growth & Consumer Exposure 246 Spain DOOH Growth Performance Spain DOOH vs Advertising,, GDP & Traditional OOH 247 Spain DOOH Share Performance vs. Global Spain & Global DOOH Share of Total OOH Share of DPN & DBB in Spain & Global Total DOOH 248 Spain DOOH Market Rankings Spain DOOH Revenues & Growth Spain Consumer Exposure to DOOH & Growth Spain DPN Revenues & Growth Spain DBB Revenues & Growth 249 Spain Digital Place-based Network Trends Spain DPN Revenues & Growth 250 Spain Digital Billboards & Signage Trends Spain DBB Revenues & Growth Leading Digital Out-of-Home Operators in Spain Spain Digital Place-based Network Operators Spain Digital Billboard Operators

23 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables Rest of Europe 254 Rest of Europe DOOH Revenues & Exposure RoEU DOOH Revenues, Growth & Consumer Exposure 255 Rest of Europe DOOH Growth Performance RoEU DOOH vs Advertising,, GDP & Traditional OOH 256 Rest of Europe DOOH Share Performance vs. Global RoEU & Global DOOH Share of Total OOH Share of DPN & DBB in RoEU & Global Total DOOH 257 Rest of Europe DOOH Market Rankings RoEU DOOH Revenues & Growth RoEU Consumer Exposure to DOOH & Growth RoEU DPN Revenues & Growth RoEU DBB Revenues & Growth 258 Rest of Europe Digital Place-based Network Trends RoEU DPN Revenues & Growth 259 Rest of Europe Digital Billboards & Signage Trends RoEU DBB Revenues & Growth 260 Countries in the Rest of Europe Slide(s) Title/Tables MIDDLE EAST & AFRICA Middle East & Africa Region 262 Middle East & Africa DOOH Revenues & Exposure ME&A DOOH Revenues, Growth & Consumer Exposure 263 Middle East & Africa DOOH Growth Performance ME&A DOOH vs Advertising,, GDP & Traditional OOH 264 Middle East & Africa DOOH Share Performance vs. Global ME&A & Global DOOH Share of Total OOH Share of DPN & DBB in ME&A & Global Total DOOH 265 Middle East & Africa DOOH Market Rankings ME&A DOOH Revenues & Growth ME&A Consumer Exposure to DOOH & Growth ME&A DPN Revenues & Growth ME&A DBB Revenues & Growth 256 Middle East & Africa Digital Place-based Network Trends ME&A DPN Revenues & Growth 257 Middle East & Africa Digital Billboards & Signage Trends ME&A DBB Revenues & Growth 268 Countries in the Middle East & Africa

24 Table of Contents (Tables/Charts in Italics)
Slide(s) Title/Tables APPENDIX “Rest of” Leading Digital Out-of-Home Operators Other Digital Place-based Network Operators Other Digital Billboard Operators Currency Conversion Tables 278 Americas 279 Asia Pacific 280 Europe 281 Middle East & Africa Select Secondary Sources by Global Region, & Market Global 301 PQ Media Global Digital Media & Technology Series 2014

25 Key Findings

26 Global Digital Out-of-Home Media
Global digital out-of-home (DOOH) media revenues grew 9.3% in 2013 to $8.86 billion, a relatively strong increase tempered by it being the third consecutive year of decelerating growth. Key developed and emerging markets worldwide stuttered during the year, due to myriad challenges depending upon the region or country. Topping the list of broader economic challenges were debt issues, asset bubbles, political tensions, slow-growth recoveries and decelerating expansions in the BRIC markets. These issues filtered down to ad-driven media, including cinema networks (the largest in-venue category), which were impacted more than other DOOH verticals. First-half 2014 trends signaled the global economic engine was gaining momentum, albeit slowly, and we expect DOOH growth to accelerate this year as well, boosted by ad spend related to the Winter Olympics and FIFA World Cup. Global DOOH revenues are pacing for 11.3% growth in 2014 to $9.87 billion, with double-digit growth projected through DOOH revenues will post a 12.4% CAGR in the period, reaching $15.92 billion.

27 Global Consumer Exposure to Digital Out-of-Home Media
While revenue growth decelerated in 2013, consumer exposure to DOOH billboards, kiosks and place-based video nets worldwide, grew at a similar pace to 2012, rising 7.2% to an average of 14 minutes per week worldwide. Growth drivers included new development and expansion of existing digital signage and video nets, many occurring in high-traffic areas and often replacing static signs. Consumer DOOH exposure is on pace to rise 9.5% to 15 minutes for full-year 2014 and increase at an 8.9% CAGR during the forecast period, reaching 21 minutes a week in Growth will be bolstered by higher engagement with digital indoor and outdoor signage and video nets during the mega-sporting events scheduled in even years.

28 Global Digital Place-based Networks
Digital place-based video network (DPN) revenues rose 8.4% to $6.26 billion in 2013, a slight deceleration from the 2012 pace, primarily due to weaker cinema ad spend in key markets, including several in which cinema net revenues declined year-over-year. DPN operator revenues are projected to expand 9.5% this year to $6.86 billion, aided by improving global economic conditions, particularly among the largest and fastest growing markets, and incremental ad dollars delivered by the Winter Olympics and World Cup. Strengthening economies in the top global markets, such as the US, China, Australia and Germany, and the influx of ad dollars during even-year sporting events will drive up global DPN revenues at a 10.8% CAGR in the period, surpassing $10 billion in 2018.

29 Global Digital Billboards & Signage
Digital billboard & signage (DBB) revenues rose 11.5% in 2013 to $2.60 billion, a marked deceleration in growth from the previous year, due to stricter government regulations and related legal decisions, as well as the broader slowing of the global economy. Nevertheless, OOH media operators continue to transition static signage to digital where possible to generate higher revenues, as digiboards and digisigns operating at indoor and outdoor transit hubs, vehicles and related locations are becoming must-buys during major even-year events, engaging on-the-go commuters with real-time results from these events and other news. These are among the main drivers of a 15.7% increase in DBB revenues to $3.01 billion for full-year However, we anticipate DBB growth out to 2018 will be driven more by new investment and deployments in nations just building an inventory, such as sub-Sahara Africa, and in promising locations lacking DBBs, like various subway systems around the world. PQ Media projects DBB revenues will rise at a 16.1% CAGR during the period to $5.48 billion.

30 Top Five Global Markets in 2013
Digital Out-of-Home Media Consumer Exposure to Digital Out-of-Home Media Revenues Growth Average Hours Per Week United States Brazil Australia Russia China United Kingdom South Korea Japan India Canada Germany Digital Place-based Networks Digital Billboards & Signage Mexico Source: PQ Media

31 Key Trends by Region & Market: Americas
Overall Americas: Driven by stronger growth in the three largest DOOH markets – US, Brazil and Canada – the Americas region grew at an accelerated rate in 2013, despite slowing growth in several of the smaller Latin American countries; *United States: US DOOH market generated accelerating growth in 2013, despite roadside DBBs posting the slowest growth rate of the period, due in part to the court-ordered closure of 100 DBBs in Los Angeles; **Brazil: Brazil remained the fastest growing DOOH market worldwide in 2013, fueled by the deployment of new digiboards, digisigns and venue-based video nets in advance of the 2014 FIFA World Cup in cities hosting the matches; Canada: DOOH media in the Great White North expanded sharply in 2013 as the economy improved and the in-theater category rebounded from the 2012 decline, as well as green-lighted DBB deployments, such as Cieslok Media; Mexico: Growth of Mexico’s digital signage and video network industry decelerated slightly in 2013, mainly due to overall weakness in the ad market, which impacted cinema ad nets the most, in addition to drug-related violence that continues to impact the social, political and business sectors of this nation; Rest of the Americas: DOOH growth in the remainder of the region slowed substantially last year, as inflation led a range of markets to post slower ad growth than in 2012, which filtered down to the major cinema category. *Largest market by revenue **Fastest growing market

32 Key Trends by Region & Market: Asia Pacific
Overall Asia Pacific (APAC): Slowing economies in key markets, such as China, caused the APAC region to produce decelerating growth in 2013, although early indications point to a solid rebound for the region in 2014; *China: For the first time since PQ Media began tracking DOOH in China, the industry did not produce a double-digit year-over-year expansion in 2013, as the economy weakened and several DOOH operators posted slower growth, some due to a measurement dispute. Japan: In 2013, the Japanese market posted its highest growth rate in more than five years as the DOOH industry recovered from the effects of the 2011 tsunami, bolstered by economic initiatives instituted by the prime minister. South Korea Tensions with North Korea in 2013 led the South Korean DOOH market to post a slight deceleration in growth during the year as many brands stopped advertising on all media for a short period of time. **Australia: Among the world’s fastest growing markets in 2013 and continued to ride the wave through the first half of 2014; Consumer DOOH exposure results were also among the world’s best, fueled by new digital outdoor deployments by leading operators such as oOh! Media and APN Outdoor. India: Although Indian DOOH operator revenues advanced at a double-digit rate in 2013, some industry stakeholders have surfaced concerns that no new digital signage and outernets be developed until the existing ad-nets can sell out inventory. Rest of APAC: Posted decelerating growth rates in 2013 as debt issues slowed economies in the region, filtering down to the ad markets in budget cuts, which had a noticeable impact on the cinema network category. *Largest market by revenue **Fastest growing market

33 Key Trends by Region & Market: Europe / Middle East & Africa
Overall Europe: The European DOOH market registered decelerating growth in 2013 as recession still gripped a number of markets, such as Italy, and falling energy prices affected markets in Eastern Europe, like Russia; *United Kingdom: Growth in the UK market decelerated dramatically in 2013, as it was nearly impossible to match the soaring growth rate in 2012 when the UK hosted the Summer Olympics, as well as Queen’s Diamond Jubilee. Germany: The German market was one of the few in Europe to post accelerating growth in 2013 as the economy stabilized after successfully dealing with the euro crisis, driving up growth in venues such as cinema and transit.. France The French DOOH market decelerated significantly in 2013 despite the economy rebounding from a short recession, as a number initiatives had to be delayed until funding could be secured once the economy improved. **Russia: The Russia DOOH market got a boost in 2013 with new deployments near the Sochi Winter Olympics, but the DOOH market, as well as overall advertising, has fallen since the games due to rising tensions in the Crimean region. Italy: The Italian DOOH market has posted three consecutive years of declining growth due to a protracted recession, but signs post to a rebound in 2014 and the first positive growth, albeit less than 1%, since Spain: Similar to Italy, the Spanish DOOH market has posted three consecutive years of falling growth due to an elongated recession, although early indications during the first half of 2014 point to the first DOOH revenue growth since 2010. Rest of Europe: The rest of Europe region grew at accelerated growth, spurred by gains in Western Europe markets like Belgium, Ireland, and Netherlands, which compensated for weaker growth in Eastern European markets. Middle East & Africa: Growth in the DOOH market in the Middle East & Africa decelerated in 2013 due to softening energy prices, despite solid increases in South Africa and UAE, and the first ever DOOH nets in Oman, Mauritius, and Kenya. *Largest market by revenue **Fastest growing market


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