Presentation on theme: "Global Digital Out-of-Home Media Forecast"— Presentation transcript:
1 Global Digital Out-of-Home Media Forecast 2014-18 7th Edition of the Industry’s Annual Performance BenchmarkEXECUTIVE SUMMARYPlace-based Video Networks*Cinema*Retail*Healthcare/Corporate*Entertainment/Education*TransitDigital Billboards/Signage*Roadside*Transit*Entertainment*Retail7th edition Global DOOH Forecast, industry’s performance benchmark covering the period, with FY13 actuals, 1H14 pacing & forecastsNew user-friendly slide format for easy comparisons, internal reporting & presentationsUpdated & enhanced Companion Excel Databooks with hundreds of exclusive datasets and data pointsDelivers exclusive market intelligence, drill-down data & analytics, and 5-yr projections by region, country, media platform, consumer engagement & location verticalTracks, analyzes and ranks media operator revenues, consumer exposure trends, key trends, growth drivers & trajectories, and emerging opportunities & challengesPQ Media on LinkedInPQ Media on Twitter
3 PQ Media Global Digital Out-of-Home Media Forecast 2014-18 Single Seat Licensing Agreement TermsSubscription LicenseTerms & Conditions for Personal Use of:PQ Media Global Digital Out-of-Home Media ForecastThese Terms & Conditions apply to Licensee and any parties in the Licensee’s organization to which the report is relevant (User[s]) who have received any copy of a Report that is part of or leveraged from the PQ Media Digital Out-of-Home Media Forecast Research Series for internal personal use. PQ Media expects Users to treat the Report(s) in the same way as you would treat a hardcopy book or report. Please read these terms and conditions carefully before using the following Report: Global Digital Out-of-Home Media ForecastPermitted Use – The User may use the data within the Report solely for User’s internal business purposes (“Permitted Use”) as set forth in Section 1 of this Agreement. To make a Permitted Use, User may transfer the PDF and Excel workbook to a computer or computers under User’s exclusive control, and display and printout hard copies of the Report solely for User’s internal business purposes, provided the material credits the copyright owner, PQ Media, in the approved manner set forth in the Rights.Rights - The nonexclusive, non-transferable right, for the Licensee to store and distribute the Report(s) in electronic or printed form for internal business operations. The right to “use the Report(s)” means Licensee may reproduce and distribute the deliverables (and portions of the deliverables) within Licensee’s organization, as well as use summary data deliverables in public presentations, provided that any such copy or excerpt appropriately cite Publisher as the source of the data and/or bear Publisher’s proprietary legend(s) in the same form(s) as they appear in the original(s). Licensee may not distribute any deliverable (or any copy or portion of any deliverable) to any person or entity outside of Licensee’s organization. Licensee may not modify, or have modified by others, any of the deliverables. This right to “use the deliverables” is strictly limited to the uses described in this paragraph. Publisher reserves all rights not expressly granted to Licensee in this Agreement. Without limiting the generality of the foregoing, Licensee acknowledges and agrees that except as specifically set forth in this paragraph, Publisher retains all right, title and interest to the deliverables, and Publisher’s methodologies, databases, research materials and sources.Unauthorized Use – Unless the User has an “Enterprise License”, the User cannot publish the Report(s) or sections of the Report (s) on a company Intranet or any other digital, electronic or any other publishing system now in existence or developed hereafter, modify or re-work the Report in any way and must not lease, rent, sub-license, charge or sell the Report. If you would like others to be able to use the publication in any manner, please contact PQ Media for a single or multi-user Enterprise License.Copyright / Prohibited Uses – The Report is owned by PQ Media, including the exclusive copyright in and to the Report and the User acquires no ownership rights. Any use by User other than a Permitted Use is forbidden.Information “As Is” – All information and data contained in the Report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in the Report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data.
4 About PQ Media www.pqmedia.com PQ Media is a leading provider of econometric data and strategic insights to executives in the global media, entertainment and technology industries. PQ Media employs a proprietary econometric methodology to provide clients with actionable strategic intelligence necessary to achieve their growth objectives in a fast-changing global marketplace. The PQ Medianomics™ research system relies on comprehensive databases, proprietary algorithmic models and exclusive industry leader panels. We track, analyze and forecast media operator revenues, end-user consumption and consumer spending across more than 100 digital, alternative and traditional media platforms and channels in leading markets worldwide.PQ MEDIA GLOBAL DIGITAL MEDIA & TECHNOLOGY RESEARCH SERIESGlobal Digital & Alternative Media Revenue ForecastGlobal Consumer Usage of Digital Media ForecastGlobal Consumer Spending on Digital Media Content & Technology ForecastPQ Media applies its proven econometric methodology and multi-channel research expertise to a new three-report annual Series to help executives in the global media, entertainment and technology industries gain a deeper understanding of the world’s transforming media economies. This three-report Series provides the first holistic view of the world’s media economies, focusing on digital & alternative media and profiling the 15 leading countries, including the US, which account for more than 85% of global advertising and marketing revenues. Each report in the Series provides comprehensive 5-year historical tracking and 5-year forecasts for one of the three critical and interrelated media ecosystem growth components: media operator revenues, consumer usage of digital media and consumer spending on digital content and technology worldwide. Series definitions, sectors, platforms and channels remain consistent across each Report making it easy to quickly compare growth patterns, drivers and performance in each country’s advertising & marketing landscape. Since publishing the three-report series, PQ Media has released three addition reports based on the findings from those reports:Brazil Media & Technology Outlook 2014China Media & Technology Outlook 2014Global Consumer Exposure to Digital Out-of-Home Worldwide 2014PQ MEDIA ALTERNATIVE MEDIA RESEARCH SERIESGlobal Digital Out-of-Home Media ForecastTop 100 Brands in Social Media Worldwide 2013Global Product Placement Spending ForecastGlobal Digital Out-of-Home Media ForecastUS Mobile & Social Media ForecastGlobal Digital Out-of-Home Media ForecastGlobal Branded Entertainment Marketing ForecastSocial Media Sponsorships ForecastGlobal Digital Out-of-Home Media ForecastWord-of-Mouth Marketing ForecastGlobal Digital Out-of-Home Media ForecastPolitical Media Buying 2008Alternative Media ForecastBranded Entertainment Forecast
5 About PQ Media (cont.) www.pqmedia.com PQ MEDIA CLIENTS PQ Media has accurately predicted key trends, insights and outcomes that have influenced strategic plans, investment parameters and tactical approaches for some of the world’s most respected media companies, media agencies, financial institutions, and research & consulting firms:Media Companies• Associated Press• NBC Universal• News Corp• Time Warner• Turner BroadcastingREQUEST A NO OBLIGATION PREVIEWSuccess in today’s fast-changing media marketplace requires timely, accurate and actionable strategic intelligence. Let PQ Media help your organization move towards a successful digital media future with a no obligation situation review. Please contact Patrick Quinn, President, at or Leo Kivijarv, VP/Research atPQ Media LLC68 Southfield Ave2 Stamford Landing, Ste 100Stamford, CT 06902Financial/ConsultingBain CapitalCredit SuisseDeutsche BankGE Commercial FinanceJP MorganAgenciesDentsuHavas MediaHill HolidayKineticStarcom WorldwideTechnology/TelecomAT&TCisco SystemsMicrosoftNECQualcommResearch/ConsultingBoston Consulting GroupMcKinsey & Co.Millward BrownNomura Research InstituteYano Research Institute
6 Research Methodology www.pqmedia.com PQ Media’s proven research methodology and proprietary mapping system – PQ Medianomics™ – utilizes proprietary data collection techniques, algorithmic models and analytical approaches to track, analyze and forecast spending, consumption and trends in all major media, platforms and channels of the media and entertainment industries. PQ Media’s system, driven by our SpendTrak™ and UsageTrak™ databases, as well as our exclusive Global Opinion Leader Panel™ (GOLP), layers the impact of key data and variables, including economic, demographic, behavioral, technological and regulatory.In defining, structuring, sizing and forecasting global industries and markets, such as digital out-of-home media, PQ Media seeks input from our exclusive Global Opinion Leader Panel™, which includes several hundred executives at media and entertainment companies, financial institutions, consulting firms, media agencies and brands regarding various data and information driving key trends and growth in campaign media spending. We also examine thousands of public and private documents from more than 1,000 sources pertaining to regional and market-specific trends and data in out-of-home media (digital and traditional); corporate & healthcare, entertainment & education, highway & city traffic, retail, and transit venues and locations; the advertising & marketing ecosystem; economic sectors & demographic profiles; and any other factors, such as technology penetration rates, that might affect the digital out-of-home industry, overall advertising environment, the economy and consumer media usage behavior & spending patterns. (see Appendix: Select Secondary Sources).PQ Media’s proven econometric methodology is set apart from other media research sources in a number of important ways. For example, PQ Media doesn’t use standard rate card data and estimated impressions as the methodological foundation of our spending and growth algorithms. Our consistent, comprehensive and in-depth mapping of the entire media and entertainment landscape provides industry stakeholders with a complete picture of how the spending and usage patterns of consumers, businesses, brands and agencies are changing at an increasingly rapid pace, driven by technology innovation and emerging digital media.
7 Research Methodology www.pqmedia.com Some data in this Report were published in two related PQM reports released in 2013 and 2014.Revenues from other advertising media, as well as the overall ad market used for comparison purposes were first published in the related Global Digital & Alternative Media Forecast To be consistent, revenue data relating to other media used in select charts were not revised, including DOOH.The data on consumer exposure to DOOH was first published in the Global Consumer Exposure to Digital Out-of-Home Media Worldwide 2014, which significantly more data than was included in this report, such as media usage comparisons to other ad media, including traditional OOH, for all regions and markets included in this report.Click through the preceding hyperlinks for more information and free executive summaries of these two reports.Success in today’s fast-changing media economy requires timely, accurate and actionable strategic intelligence. Let PQ Media help your organization move towards a successful digital media future with a free, no-obligation situation review. To schedule your review, please contact Patrick Quinn at or Leo Kivijarv at or call
8 Definitions & Segmentation Digital Out-of-Home Advertising: Ad vehicles often developed through new technology to target more mobile and captive consumers in less cluttered locations outside the home. DOOH media use innovative concepts designed for greater consumer engagement, participation and brand activation.Digital Place-based Networks (DPN): Integrate contextually relevant entertainment, informational and/or educational programming with advertising messages narrowcast through digital video screens to engage consumers in relatively captive venues. Consumers often spend extended periods of time in these venues, including cinemas, retail outlets, healthcare and professional offices, entertainment and education locations, and various transit hubs and vehicles. DPNs and digital billboards & signage together are referred to as digital out-of-home media (DOOH).DPN Venue CategoriesCinemaLobbiesOn-Screen.Corporate & HealthcareClinicsConvention CentersCorporate BuildingsGovernment BuildingsHospitalsMedical OfficesPharmacies.Entertainment & EducationBars & RestroomsCollege CampusesConcerts, Fairs & FestivalsCruise ShipFitness Centers & SpaHotels & MotelsK-12 SchoolsLeisure Sports (Golf, Ski, etc.)Military BasesQuick Service Restaurants (QSR)ResortsSponsored EventsSporting Arenas & StadiumsTourist AttractionsRetailBig BoxConvenience StoresGroceriesMalls & Food CourtsSpecialty (Auto, Games, Salons, etc.)WarehousesTransitAirplanes & AirportsBuses & StationsGas Stations/PetrolSubways & StationsTaxisTrains & Stations.Travel Centers
9 Definitions & Segmentation Digital Billboards & Signage (DBB): Communicate primarily advertising-only messages through screens equipped with LED or LCD technology. Ads are often changed at predetermined times to showcase multiple brands and to target audiences during specific dayparts at various locations, including roadside, transit, entertainment and retail.DBB Location CategoriesEntertainmentBars & RestroomsCollege, K-12, Military CampusesConcerts, Events, Fairs & FestivalsCorporate BuildingsFitness Centers & SpaHealthcare FacilitiesHotels & MotelsLeisure Sports (Golf, Ski, etc.)Miscellaneous (Humans, etc.)Quick Service Restaurants (QSR)Resorts & Cruise ShipsSporting Arenas & StadiumsTourist Attractions.RetailBig Box & Parking LotsConvenience StoresGroceriesMalls, Garages & EntrancesSpecialty (Auto, Games, Salons, etc.)Warehouses .RoadsideOn Buildings & HolographsHighways & Exit RampsMajor Roads.TransitAirportsAutomobilesBlimpsBuses & StationsCar-Charging StationsGas Stations/PetrolParking GaragesSubways, Stations & TunnelsTaxi TopsTrains & Stations.Travel CentersTrucks & Trailers
10 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesCOVER & FRONT MATTER2Copyright3Single Seat Licensing Agreement Terms4-5About PQ Media6-7PQ Media Methodology8-9Definition & Segmentations10-24Table of ContentsSlide(s)Title/Tables25-33EXECUTIVE SUMMARY26Global Digital Out-of-Home MediaGlobal DOOH Revenues & Growth27Global Consumer Exposure to Digital Out-of-Home MediaGlobal Consumer Exposure to DOOH AHW & Growth28Global Digital Place-based NetworksGlobal DPN Revenues & Growth29Global Digital Billboard & SignageGlobal DBB Revenues & Growth30Top 5 Global Market Rankings in 2013Global Consumer Exposure to DOOH & Growth31Key Trends by Market: Americas32Key Trends by Market: Asia Pacific33Key Trends by Market: Europe / Middle East & Africa
11 Table of Contents (Tables/Charts in Italics) Slide(s)Title/Tables34-65GLOBAL DOOH OVERVIEW & ANALYSIS35-44Key Trends & Growth Drivers36DOOH Reaches Consumers EverywhereDOOH Exposure at Multiple Points Per DayAverage Time Spent in Venues & Length of Time37CPM Levels Exceed Static BillboardsEstimated CPM Rates by Venues & Locations38Consumer Exposure to DOOH Exceed Most Other MediaMedia Usage Index of Seven Media Platforms39-44Growth Challenges40Majority of DOOH Venues Lack One of Three VariablesDOOH Exposure Matrix & Three DOOH Variables41DOOH Growth Rate Trails Most Emerging MediaShare of Digital & Alternative Media by Platform42DOOH Growth Trails Many Digital & Alternative MediaDigital & Alternative Media Growth Rates43Key DOOH Challenges44PQ Media’s Key TakeawaysSlide(s)Title/Tables45-53Data & Analysis46Top 10 Trends in 201347Top 10 Global DOOH Operators48Global DOOH Revenues & ExposureGlobal DOOH Revenues, Growth & Consumer Exposure49Global DOOH Growth PerformanceGlobal DOOH vs Advertising,, GDP & Traditional OOH50Global DOOH Share PerformanceGlobal DOOH Share of Total OOHShare of DPN & DBB in Total Global DOOH51Global Digital Place-based Network TrendsGlobal DPN Revenues & Growth52Global Digital Billboards & Signage TrendsGlobal DBB Revenues & Growth
12 Table of Contents (Tables/Charts in Italics) Slide(s)Title /Tables53-65Global Rankings54DOOH Revenue & Growth Rankings55Market Rank by DOOH RevenuesDOOH Revenue Rank 2008, 2013, 201856Market Rank by DOOH GrowthDOOH Growth Rank 2013, ,57Consumer Exposure to DOOH & Growth Rankings58Market Rank by Consumer Exposure to DOOH by AHWConsumer Exposure to DOOH Rank 2008, 2013, 201859Market Rank by Consumer Exposure to DOOH GrowthConsumer Exposure Growth Rank 2013, ,60DPN Revenue & Growth Rankings61Market Rank by DPN RevenuesDPN Revenue Rank 2008, 2013, 201862Market Rank by DPN GrowthDPN Revenue Growth Rank 2013, ,63DBB Revenue & Growth Rankings64Market Rank by DBB RevenuesDBB Revenue Rank 2008, 2013, 201865Market Rank by DBB GrowthDBB Revenue Growth Rank 2013, ,Slide(s)Title/Tables66-268MARKET ANALYSIS: 4 REGIONS & 15 LEADING MARKETS67-131AMERICAS67-73Americas Region68Americas DOOH Revenues & ExposureAmericas DOOH Revenues, Growth & Consumer Exposure69Americas DOOH Growth PerformanceAmericas DOOH vs Advertising,, GDP & Traditional OOH70Americas DOOH Share Performance vs. GlobalAmericas & Global DOOH Share of Total OOHShare of DPN & DBB in Americas & Global Total DOOH71Americas DOOH Regional RankingsAmericas DOOH Revenues & GrowthAmericas Consumer Exposure to DOOH & GrowthAmericas DPN Revenues & GrowthAmericas DBB Revenues & Growth72Americas Digital Place-based Network TrendsAmericas DPN Revenues & Growth73Americas Digital Billboards & Signage TrendsAmericas DBB Revenues & Growth
13 Table of Contents (Tables/Charts in Italics) Slide(s)Title/Tables74-96United States75United States DOOH Revenues & ExposureUS DOOH Revenues, Growth & Consumer Exposure76United States DOOH Growth PerformanceUS DOOH vs Advertising,, GDP & Traditional OOH77United States DOOH Share Performance vs. GlobalUS & Global DOOH Share of Total OOHShare of DPN & DBB in US & Global Total DOOH78United States DOOH Market RankingsUS DOOH Revenues & GrowthUS Consumer Exposure to DOOH & GrowthUS DPN Revenues & GrowthUS DBB Revenues & Growth79United States Digital Place-based Network TrendsUS Cinema DPN Revenues & Growth80United States DPN Trends: Cinema81United States DPN Trends: Corporate & HealthcareUS Corporate & Healthcare DPN Revenues & GrowthSlide(s)Title/Tables82United States DPN Trends: RetailUS Retail DPN Revenues & Growth83United States DPN Trends: Entertainment & EducationUS Entertainment & Education DPN Revenues & Growth84United States DPN Trends: TransitUS Transit DPN Revenues & Growth85United States Digital Billboards & Signage TrendsAmericas Digital Billboard Revenues & Growth86United States DBB Trends: RoadsideUS Roadside DBB Revenues & Growth87United States DBB Trends: RetailUS Retail DBB Revenues & Growth88United States DPN Trends: EntertainmentUS Entertainment DBB Revenues & Growth89US Transit DBB Revenues & Growth90-96Leading Digital Out-of-Home Operators in the United StatesUS Digital Place-based Network OperatorsUS Digital Billboard Operators
14 Table of Contents (Tables/Charts in Italics) Slide(s)Title/Tables97-105Brazil98Brazil DOOH Revenues & ExposureBrazil DOOH Revenues, Growth & Consumer Exposure99Brazil DOOH Growth PerformanceBrazil DOOH vs Advertising,, GDP & Traditional OOH100Brazil DOOH Share Performance vs. GlobalBrazil & Global DOOH Share of Total OOHShare of DPN & DBB in Brazil & Global Total DOOH101Brazil DOOH Market RankingsBrazil DOOH Revenues & GrowthBrazil Consumer Exposure to DOOH & GrowthBrazil DPN Revenues & GrowthBrazil DBB Revenues & Growth102Brazil Digital Place-based Network TrendsBrazil DPN Revenues & Growth103Brazil Digital Billboards & Signage TrendsBrazil DBB Revenues & GrowthLeading Digital Out-of-Home Operators in BrazilBrazil Digital Place-based Network OperatorsBrazil Digital Billboard OperatorsSlide(s)Title/TablesCanada107Canada DOOH Revenues & ExposureCanada DOOH Revenues, Growth & Consumer Exposure108Canada DOOH Growth PerformanceCanada DOOH vs Advertising,, GDP & Traditional OOH109Canada DOOH Share Performance vs. GlobalCanada & Global DOOH Share of Total OOHShare of DPN & DBB in Canada & Global Total DOOH110Canada DOOH Market RankingsCanada DOOH Revenues & GrowthCanada Consumer Exposure to DOOH & GrowthCanada DPN Revenues & GrowthCanada DBB Revenues & Growth111Canada Digital Place-based Network TrendsCanada DPN Revenues & Growth112Canada Digital Billboards & Signage TrendsCanada DBB Revenues & GrowthLeading Digital Out-of-Home Operators in CanadaCanada Digital Place-based Network OperatorsCanada Digital Billboard Operators
15 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesMexico116Mexico DOOH Revenues & ExposureMexico DOOH Revenues, Growth & Consumer Exposure117Mexico DOOH Growth PerformanceMexico DOOH vs Advertising,, GDP & Traditional OOH118Mexico DOOH Share Performance vs. GlobalMexico & Global DOOH Share of Total OOHShare of DPN & DBB in Mexico & Global Total DOOH119Mexico DOOH Market RankingsMexico DOOH Revenues & GrowthMexico Consumer Exposure to DOOH & GrowthMexico DPN Revenues & GrowthMexico DBB Revenues & Growth120Mexico Digital Place-based Network TrendsMexico DPN Revenues & Growth121Mexico Digital Billboards & Signage TrendsMexico DBB Revenues & GrowthLeading Digital Out-of-Home Operators in MexicoMexico Digital Place-based Network OperatorsMexico Digital Billboard OperatorsSlide(s)Title/TablesRest of Americas125Rest of Americas DOOH Revenues & ExposureRoAM DOOH Revenues, Growth & Consumer Exposure126Rest of Americas DOOH Growth PerformanceRoAM DOOH vs Advertising,, GDP & Traditional OOH127Rest of Americas DOOH Share Performance vs. GlobalRoAM & Global DOOH Share of Total OOHShare of DPN & DBB in RoAM & Global Total DOOH128Rest of Americas DOOH Market RankingsRoAM DOOH Revenues & GrowthRoAM Consumer Exposure to DOOH & GrowthRoAM DPN Revenues & GrowthRoAM DBB Revenues & Growth129Rest of Americas Digital Place-based Network TrendsRoAM DPN Revenues & Growth130Rest of Americas Digital Billboards & Signage TrendsRoAM DBB Revenues & Growth131Countries in the Rest of Americas
16 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesASIA PACIFICAsia Pacific Region133Asia Pacific DOOH Revenues & ExposureAsia Pacific DOOH Revenues, Growth & Consumer Exposure134Asia Pacific DOOH Growth PerformanceAsia Pacific DOOH vs Advertising,, GDP & Traditional OOH135Asia Pacific DOOH Share Performance vs. GlobalAPAC & Global DOOH Share of Total OOHShare of DPN & DBB in APAC & Global Total DOOH136Asia Pacific DOOH Market RankingsAPAC DOOH Revenues & GrowthAPAC Consumer Exposure to DOOH & GrowthAPAC DPN Revenues & GrowthAPAC DBB Revenues & Growth137Asia Pacific Digital Place-based Network TrendsAsia Pacific DPN Revenues & Growth138Asia Pacific Digital Billboards & Signage TrendsAsia Pacific DBB Revenues & GrowthSlide(s)Title/TablesChina140China DOOH Revenues & ExposureChina DOOH Revenues, Growth & Consumer Exposure141China DOOH Growth PerformanceChina DOOH vs Advertising,, GDP & Traditional OOH142China DOOH Share Performance vs. GlobalChina & Global DOOH Share of Total OOHShare of DPN & DBB in China & Global Total DOOH143China DOOH Market RankingsChina DOOH Revenues & GrowthChina Consumer Exposure to DOOH & GrowthChina DPN Revenues & GrowthChina DBB Revenues & Growth144China Digital Place-based Network TrendsChina DPN Revenues & Growth145China Digital Billboards & Signage TrendsChina DBB Revenues & GrowthLeading Digital Out-of-Home Operators in ChinaChina Digital Place-based Network OperatorsChina Digital Billboard Operators
17 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesJapan149Japan DOOH Revenues & ExposureJapan DOOH Revenues, Growth & Consumer Exposure150Japan DOOH Growth PerformanceJapan DOOH vs Advertising,, GDP & Traditional OOH151Japan DOOH Share Performance vs. GlobalJapan & Global DOOH Share of Total OOHShare of DPN & DBB in Japan & Global Total DOOH152Japan DOOH Market RankingsJapan DOOH Revenues & GrowthJapan Consumer Exposure to DOOH & GrowthJapan DPN Revenues & GrowthJapan DBB Revenues & Growth153Japan Digital Place-based Network TrendsJapan DPN Revenues & Growth154Japan Digital Billboards & Signage TrendsJapan DBB Revenues & GrowthLeading Digital Out-of-Home Operators in JapanJapan Digital Place-based Network OperatorsJapan Digital Billboard OperatorsSlide(s)Title/TablesAustralia158Australia DOOH Revenues & ExposureAustralia DOOH Revenues, Growth & Consumer Exposure159Australia DOOH Growth PerformanceAustralia DOOH vs Advertising,, GDP & Traditional OOH150Australia DOOH Share Performance vs. GlobalUS & Global DOOH Share of Total OOHShare of DPN & DBB in Australia & Global Total DOOH161Australia DOOH Market RankingsAustralia DOOH Revenues & GrowthAustralia Consumer Exposure to DOOH & GrowthAustralia DPN Revenues & GrowthAustralia DBB Revenues & Growth162Australia Digital Place-based Network TrendsAustralia DPN Revenues & Growth163Australia Digital Billboards & Signage TrendsAustralia DBB Revenues & GrowthLeading Digital Out-of-Home Operators in AustraliaAustralia Digital Place-based Network OperatorsAustralia Digital Billboard Operators
18 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesSouth Korea167South Korea DOOH Revenues & ExposureSouth Korea DOOH Revenues, Growth & Consumer Exposure168South Korea DOOH Growth PerformanceSouth Korea DOOH vs Advertising,, GDP & Traditional OOH169South Korea DOOH Share Performance vs. GlobalS Korea & Global DOOH Share of Total OOHShare of DPN & DBB in S Korea & Global Total DOOH170South Korea DOOH Market RankingsS Korea DOOH Revenues & GrowthS Korea Consumer Exposure to DOOH & GrowthS Korea DPN Revenues & GrowthS Korea DBB Revenues & Growth171South Korea Digital Place-based Network TrendsSouth Korea DPN Revenues & Growth172South Korea Digital Billboards & Signage TrendsSouth Korea DBB Revenues & GrowthLeading Digital Out-of-Home Operators in South KoreaSouth Korea Digital Place-based Network OperatorsSouth Korea Digital Billboard OperatorsSlide(s)Title/TablesIndia176India DOOH Revenues & ExposureIndia DOOH Revenues, Growth & Consumer Exposure177India DOOH Growth PerformanceIndia DOOH vs Advertising,, GDP & Traditional OOH178India DOOH Share Performance vs. GlobalIndia & Global DOOH Share of Total OOHShare of DPN & DBB in India & Global Total DOOH179India DOOH Market RankingsIndia DOOH Revenues & GrowthIndia Consumer Exposure to DOOH & GrowthIndia DPN Revenues & GrowthIndia DBB Revenues & Growth180India Digital Place-based Network TrendsIndia DPN Revenues & Growth181India Digital Billboards & Signage TrendsIndia DBB Revenues & GrowthLeading Digital Out-of-Home Operators in IndiaIndia Digital Place-based Network OperatorsIndia Digital Billboard Operators
19 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesRest of Asia Pacific185Rest of Asia Pacific DOOH Revenues & ExposureRoAP DOOH Revenues, Growth & Consumer Exposure186Rest of Asia Pacific DOOH Growth PerformanceRoAP DOOH vs Advertising,, GDP & Traditional OOH187Rest of Asia Pacific DOOH Share Performance vs. GlobalRoAP & Global DOOH Share of Total OOHShare of DPN & DBB in RoAP & Global Total DOOH188Rest of Asia Pacific DOOH Market RankingsRoAP DOOH Revenues & GrowthRoAP Consumer Exposure to DOOH & GrowthRoAP DPN Revenues & GrowthRoAP DBB Revenues & Growth189Rest of Asia Pacific Digital Place-based Network TrendsRoAP DPN Revenues & Growth190Rest of Asia Pacific Digital Billboards & Signage TrendsRoAP DBB Revenues & Growth191Countries in the Rest of Asia PacificSlide(s)Title/TablesEUROPEEurope Region193Europe DOOH Revenues & ExposureEurope DOOH Revenues, Growth & Consumer Exposure194Europe DOOH Growth PerformanceEurope DOOH vs Advertising,, GDP & Traditional OOH195Europe DOOH Share Performance vs. GlobalEurope & Global DOOH Share of Total OOHShare of DPN & DBB in Europe & Global Total DOOH196Europe DOOH Market RankingsEurope DOOH Revenues & GrowthEurope Consumer Exposure to DOOH & GrowthEurope DPN Revenues & GrowthEurope DBB Revenues & Growth197Europe Digital Place-based Network TrendsEurope DPN Revenues & Growth198Europe Digital Billboards & Signage TrendsEurope DBB Revenues & Growth
20 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesUnited Kingdom200United Kingdom DOOH Revenues & ExposureUK DOOH Revenues, Growth & Consumer Exposure201United Kingdom DOOH Growth PerformanceUK DOOH vs Advertising,, GDP & Traditional OOH202United Kingdom DOOH Share Performance vs. GlobalUK & Global DOOH Share of Total OOHShare of DPN & DBB in UK & Global Total DOOH203United Kingdom DOOH Market RankingsUK DOOH Revenues & GrowthUK Consumer Exposure to DOOH & GrowthUK DPN Revenues & GrowthUK DBB Revenues & Growth204United Kingdom Digital Place-based Network TrendsUnited Kingdom DPN Revenues & Growth205United Kingdom Digital Billboards & Signage TrendsUnited Kingdom DBB Revenues & GrowthLeading Digital Out-of-Home Operators in United KingdomUnited Kingdom Digital Place-based Network OperatorsUnited Kingdom Digital Billboard OperatorsSlide(s)Title/TablesGermany209Germany DOOH Revenues & ExposureGermany DOOH Revenues, Growth & Consumer Exposure210Germany DOOH Growth PerformanceGermany DOOH vs Advertising,, GDP & Traditional OOH211Germany DOOH Share Performance vs. GlobalGermany & Global DOOH Share of Total OOHShare of DPN & DBB in Germany & Global Total DOOH212Germany DOOH Market RankingsGermany DOOH Revenues & GrowthGermany Consumer Exposure to DOOH & GrowthGermany DPN Revenues & GrowthGermany DBB Revenues & Growth213Germany Digital Place-based Network TrendsGermany DPN Revenues & Growth214Germany Digital Billboards & Signage TrendsGermany DBB Revenues & GrowthLeading Digital Out-of-Home Operators in GermanyGermany Digital Place-based Network OperatorsGermany Digital Billboard Operators
21 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesFrance218France DOOH Revenues & ExposureFrance DOOH Revenues, Growth & Consumer Exposure219France DOOH Growth PerformanceFrance DOOH vs Advertising,, GDP & Traditional OOH220France DOOH Share Performance vs. GlobalFrance & Global DOOH Share of Total OOHShare of DPN & DBB in France & Global Total DOOH221France DOOH Market RankingsFrance DOOH Revenues & GrowthFrance Consumer Exposure to DOOH & GrowthFrance DPN Revenues & GrowthFrance DBB Revenues & Growth222France Digital Place-based Network TrendsFrance DPN Revenues & Growth223France Digital Billboards & Signage TrendsFrance DBB Revenues & GrowthLeading Digital Out-of-Home Operators in FranceFrance Digital Place-based Network OperatorsFrance Digital Billboard OperatorsSlide(s)Title/TablesRussia227Russia DOOH Revenues & ExposureRussia DOOH Revenues, Growth & Consumer Exposure228Russia DOOH Growth PerformanceRussia DOOH vs Advertising,, GDP & Traditional OOH229Russia DOOH Share Performance vs. GlobalRussia & Global DOOH Share of Total OOHShare of DPN & DBB in Russia & Global Total DOOH230Russia DOOH Market RankingsRussia DOOH Revenues & GrowthRussia Consumer Exposure to DOOH & GrowthRussia DPN Revenues & GrowthRussia DBB Revenues & Growth231Russia Digital Place-based Network TrendsRussia DPN Revenues & Growth232Russia Digital Billboards & Signage TrendsRussia DBB Revenues & GrowthLeading Digital Out-of-Home Operators in RussiaRussia Digital Place-based Network OperatorsRussia Digital Billboard Operators
22 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesItaly236Italy DOOH Revenues & ExposureItaly DOOH Revenues, Growth & Consumer Exposure237Italy DOOH Growth PerformanceItaly DOOH vs Advertising,, GDP & Traditional OOH238Italy DOOH Share Performance vs. GlobalItaly & Global DOOH Share of Total OOHShare of DPN & DBB in Italy & Global Total DOOH239Italy DOOH Market RankingsItaly DOOH Revenues & GrowthItaly Consumer Exposure to DOOH & GrowthItaly DPN Revenues & GrowthItaly DBB Revenues & Growth240Italy Digital Place-based Network TrendsItaly DPN Revenues & Growth241Italy Digital Billboards & Signage TrendsItaly DBB Revenues & GrowthLeading Digital Out-of-Home Operators in ItalyItaly Digital Place-based Network OperatorsItaly Digital Billboard OperatorsSlide(s)Title/TablesSpain245Spain DOOH Revenues & ExposureSpain DOOH Revenues, Growth & Consumer Exposure246Spain DOOH Growth PerformanceSpain DOOH vs Advertising,, GDP & Traditional OOH247Spain DOOH Share Performance vs. GlobalSpain & Global DOOH Share of Total OOHShare of DPN & DBB in Spain & Global Total DOOH248Spain DOOH Market RankingsSpain DOOH Revenues & GrowthSpain Consumer Exposure to DOOH & GrowthSpain DPN Revenues & GrowthSpain DBB Revenues & Growth249Spain Digital Place-based Network TrendsSpain DPN Revenues & Growth250Spain Digital Billboards & Signage TrendsSpain DBB Revenues & GrowthLeading Digital Out-of-Home Operators in SpainSpain Digital Place-based Network OperatorsSpain Digital Billboard Operators
23 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesRest of Europe254Rest of Europe DOOH Revenues & ExposureRoEU DOOH Revenues, Growth & Consumer Exposure255Rest of Europe DOOH Growth PerformanceRoEU DOOH vs Advertising,, GDP & Traditional OOH256Rest of Europe DOOH Share Performance vs. GlobalRoEU & Global DOOH Share of Total OOHShare of DPN & DBB in RoEU & Global Total DOOH257Rest of Europe DOOH Market RankingsRoEU DOOH Revenues & GrowthRoEU Consumer Exposure to DOOH & GrowthRoEU DPN Revenues & GrowthRoEU DBB Revenues & Growth258Rest of Europe Digital Place-based Network TrendsRoEU DPN Revenues & Growth259Rest of Europe Digital Billboards & Signage TrendsRoEU DBB Revenues & Growth260Countries in the Rest of EuropeSlide(s)Title/TablesMIDDLE EAST & AFRICAMiddle East & Africa Region262Middle East & Africa DOOH Revenues & ExposureME&A DOOH Revenues, Growth & Consumer Exposure263Middle East & Africa DOOH Growth PerformanceME&A DOOH vs Advertising,, GDP & Traditional OOH264Middle East & Africa DOOH Share Performance vs. GlobalME&A & Global DOOH Share of Total OOHShare of DPN & DBB in ME&A & Global Total DOOH265Middle East & Africa DOOH Market RankingsME&A DOOH Revenues & GrowthME&A Consumer Exposure to DOOH & GrowthME&A DPN Revenues & GrowthME&A DBB Revenues & Growth256Middle East & Africa Digital Place-based Network TrendsME&A DPN Revenues & Growth257Middle East & Africa Digital Billboards & Signage TrendsME&A DBB Revenues & Growth268Countries in the Middle East & Africa
24 Table of Contents (Tables/Charts in Italics) Slide(s)Title/TablesAPPENDIX“Rest of” Leading Digital Out-of-Home OperatorsOther Digital Place-based Network OperatorsOther Digital Billboard OperatorsCurrency Conversion Tables278Americas279Asia Pacific280Europe281Middle East & AfricaSelect Secondary Sources by Global Region, & MarketGlobal301PQ Media Global Digital Media & Technology Series 2014
26 Global Digital Out-of-Home Media Global digital out-of-home (DOOH) media revenues grew 9.3% in 2013 to $8.86 billion, a relatively strong increase tempered by it being the third consecutive year of decelerating growth. Key developed and emerging markets worldwide stuttered during the year, due to myriad challenges depending upon the region or country. Topping the list of broader economic challenges were debt issues, asset bubbles, political tensions, slow-growth recoveries and decelerating expansions in the BRIC markets. These issues filtered down to ad-driven media, including cinema networks (the largest in-venue category), which were impacted more than other DOOH verticals. First-half 2014 trends signaled the global economic engine was gaining momentum, albeit slowly, and we expect DOOH growth to accelerate this year as well, boosted by ad spend related to the Winter Olympics and FIFA World Cup. Global DOOH revenues are pacing for 11.3% growth in 2014 to $9.87 billion, with double-digit growth projected through DOOH revenues will post a 12.4% CAGR in the period, reaching $15.92 billion.
27 Global Consumer Exposure to Digital Out-of-Home Media While revenue growth decelerated in 2013, consumer exposure to DOOH billboards, kiosks and place-based video nets worldwide, grew at a similar pace to 2012, rising 7.2% to an average of 14 minutes per week worldwide. Growth drivers included new development and expansion of existing digital signage and video nets, many occurring in high-traffic areas and often replacing static signs. Consumer DOOH exposure is on pace to rise 9.5% to 15 minutes for full-year 2014 and increase at an 8.9% CAGR during the forecast period, reaching 21 minutes a week in Growth will be bolstered by higher engagement with digital indoor and outdoor signage and video nets during the mega-sporting events scheduled in even years.
28 Global Digital Place-based Networks Digital place-based video network (DPN) revenues rose 8.4% to $6.26 billion in 2013, a slight deceleration from the 2012 pace, primarily due to weaker cinema ad spend in key markets, including several in which cinema net revenues declined year-over-year. DPN operator revenues are projected to expand 9.5% this year to $6.86 billion, aided by improving global economic conditions, particularly among the largest and fastest growing markets, and incremental ad dollars delivered by the Winter Olympics and World Cup. Strengthening economies in the top global markets, such as the US, China, Australia and Germany, and the influx of ad dollars during even-year sporting events will drive up global DPN revenues at a 10.8% CAGR in the period, surpassing $10 billion in 2018.
29 Global Digital Billboards & Signage Digital billboard & signage (DBB) revenues rose 11.5% in 2013 to $2.60 billion, a marked deceleration in growth from the previous year, due to stricter government regulations and related legal decisions, as well as the broader slowing of the global economy. Nevertheless, OOH media operators continue to transition static signage to digital where possible to generate higher revenues, as digiboards and digisigns operating at indoor and outdoor transit hubs, vehicles and related locations are becoming must-buys during major even-year events, engaging on-the-go commuters with real-time results from these events and other news. These are among the main drivers of a 15.7% increase in DBB revenues to $3.01 billion for full-year However, we anticipate DBB growth out to 2018 will be driven more by new investment and deployments in nations just building an inventory, such as sub-Sahara Africa, and in promising locations lacking DBBs, like various subway systems around the world. PQ Media projects DBB revenues will rise at a 16.1% CAGR during the period to $5.48 billion.
30 Top Five Global Markets in 2013 Digital Out-of-Home MediaConsumer Exposure to Digital Out-of-Home MediaRevenuesGrowthAverage Hours Per WeekUnited StatesBrazilAustraliaRussiaChinaUnited KingdomSouth KoreaJapanIndiaCanadaGermanyDigital Place-based NetworksDigital Billboards & SignageMexicoSource: PQ Media
31 Key Trends by Region & Market: Americas Overall Americas: Driven by stronger growth in the three largest DOOH markets – US, Brazil and Canada – the Americas region grew at an accelerated rate in 2013, despite slowing growth in several of the smaller Latin American countries;*United States: US DOOH market generated accelerating growth in 2013, despite roadside DBBs posting the slowest growth rate of the period, due in part to the court-ordered closure of 100 DBBs in Los Angeles;**Brazil: Brazil remained the fastest growing DOOH market worldwide in 2013, fueled by the deployment of new digiboards, digisigns and venue-based video nets in advance of the 2014 FIFA World Cup in cities hosting the matches;Canada: DOOH media in the Great White North expanded sharply in 2013 as the economy improved and the in-theater category rebounded from the 2012 decline, as well as green-lighted DBB deployments, such as Cieslok Media;Mexico: Growth of Mexico’s digital signage and video network industry decelerated slightly in 2013, mainly due to overall weakness in the ad market, which impacted cinema ad nets the most, in addition to drug-related violence that continues to impact the social, political and business sectors of this nation;Rest of the Americas: DOOH growth in the remainder of the region slowed substantially last year, as inflation led a range of markets to post slower ad growth than in 2012, which filtered down to the major cinema category.*Largest market by revenue**Fastest growing market
32 Key Trends by Region & Market: Asia Pacific Overall Asia Pacific (APAC): Slowing economies in key markets, such as China, caused the APAC region to produce decelerating growth in 2013, although early indications point to a solid rebound for the region in 2014;*China: For the first time since PQ Media began tracking DOOH in China, the industry did not produce a double-digit year-over-year expansion in 2013, as the economy weakened and several DOOH operators posted slower growth, some due to a measurement dispute.Japan: In 2013, the Japanese market posted its highest growth rate in more than five years as the DOOH industry recovered from the effects of the 2011 tsunami, bolstered by economic initiatives instituted by the prime minister.South Korea Tensions with North Korea in 2013 led the South Korean DOOH market to post a slight deceleration in growth during the year as many brands stopped advertising on all media for a short period of time.**Australia: Among the world’s fastest growing markets in 2013 and continued to ride the wave through the first half of 2014; Consumer DOOH exposure results were also among the world’s best, fueled by new digital outdoor deployments by leading operators such as oOh! Media and APN Outdoor.India: Although Indian DOOH operator revenues advanced at a double-digit rate in 2013, some industry stakeholders have surfaced concerns that no new digital signage and outernets be developed until the existing ad-nets can sell out inventory.Rest of APAC: Posted decelerating growth rates in 2013 as debt issues slowed economies in the region, filtering down to the ad markets in budget cuts, which had a noticeable impact on the cinema network category.*Largest market by revenue**Fastest growing market
33 Key Trends by Region & Market: Europe / Middle East & Africa Overall Europe: The European DOOH market registered decelerating growth in 2013 as recession still gripped a number of markets, such as Italy, and falling energy prices affected markets in Eastern Europe, like Russia;*United Kingdom: Growth in the UK market decelerated dramatically in 2013, as it was nearly impossible to match the soaring growth rate in 2012 when the UK hosted the Summer Olympics, as well as Queen’s Diamond Jubilee.Germany: The German market was one of the few in Europe to post accelerating growth in 2013 as the economy stabilized after successfully dealing with the euro crisis, driving up growth in venues such as cinema and transit..France The French DOOH market decelerated significantly in 2013 despite the economy rebounding from a short recession, as a number initiatives had to be delayed until funding could be secured once the economy improved.**Russia: The Russia DOOH market got a boost in 2013 with new deployments near the Sochi Winter Olympics, but the DOOH market, as well as overall advertising, has fallen since the games due to rising tensions in the Crimean region.Italy: The Italian DOOH market has posted three consecutive years of declining growth due to a protracted recession, but signs post to a rebound in 2014 and the first positive growth, albeit less than 1%, sinceSpain: Similar to Italy, the Spanish DOOH market has posted three consecutive years of falling growth due to an elongated recession, although early indications during the first half of 2014 point to the first DOOH revenue growth since 2010.Rest of Europe: The rest of Europe region grew at accelerated growth, spurred by gains in Western Europe markets like Belgium, Ireland, and Netherlands, which compensated for weaker growth in Eastern European markets.Middle East & Africa: Growth in the DOOH market in the Middle East & Africa decelerated in 2013 due to softening energy prices, despite solid increases in South Africa and UAE, and the first ever DOOH nets in Oman, Mauritius, and Kenya.*Largest market by revenue**Fastest growing market