1. 6th University Business Forum

2. Industry development 1990s - “vertical services” over dedicated networks  At home – TV, Fixed voice  Out of home – mobile device (NMT/1G) Early 2000s - fixed networks converging: both offering broadband  At home – TV, online browsing, email, fixed voice  Out of home – mobile voice, mobile data(GSM/2G) Mid-2000s, further fixed convergence with fixed infrastructures competing on the full service offering  At home – TV, online browsing, email, fixed voice, DSL, home wifi  Out of home - mobile voice, mobile data(UMTS/3G) Early 2010s, services de-coupled and offering converged experience in combination with IP devices  At home and out of home (DSL, wifi, LTE/4G) Today and in future, boundaries between fixed and mobile usage increasingly blurring Consumers increasingly individual with insatiable appetite for connectivity and capacity  Exciting growth opportunities for integrated network players in this converging environment 2

3. Raise the Bar We have high expectations of performance and potential. Value Potential and develop it We search for potential and value talent. We take risks on talent and encourage people to stretch and develop Build diversity We value diversity and aim to build a diverse organisation which reflects the global footprint of Vodafone and our customers New Sources of Talent We systematically bring in, develop and nurture the new capabilities that are necessary to deliver our strategy Line Capability Our leaders (and HR) are skilled at scouting for talent, developing potential and live The Vodafone Way behaviours Our Global Talent Goals

4. Examples of strategic initiatives 4 3 year dual study programme – partnership between Vodafone and universities  Joint definition of the knowledge, skills, competencies for the study programmes  50 places  Rhythm of 3-months blocks study followed by 3 months practical experience  Subjects: Bachelor of Arts, Bachelor of Science, Bachelor of Engineering  At the end of programme: deployment in a first role Career Forums as a key source to attract best class talent straight from Higher Education Institutions (HEIs)  Strategic alliances, e.g. CEMS (Vienna event) – leverage Vodafone footprint  Target HEIs  „Young Innovators“ event – excite students for Vodafone through practical experience in innovation labs Global “Discover” graduate recruitment programme  600+ hires annually  Duration: 18-24 months  New employees get assigned to specific (cross-functional) projects  At the end of the programme: deployment in a permanent role  Prerequisits: very good MSc, responsibility in internship projects, international experience, foreign languages

5. Thank you