1. 5/24/2015 District Communications and Target Markets For Governors Elect Optimist International

2. 5/24/2015 To Care To Share To Make a Difference Why Communicate?

3. 5/24/2015 Attitude Our cup runneth over! Add One for positive comment Subtract One for negative

4. 5/24/2015 Dirty WordsOptimist Words But What if Problem Opportunity Difficult Challenging Couldn’t Could Have to Want to Hate Love I, Me, My You, We, Our

5. 5/24/2015 Communication as an Extension of Yourself To share a part of yourself Extension of your –Vision –Dreams –Aspirations –Values

6. 5/24/2015 Where are you and your District going this year? Write your Goals and Objectives for the rest of the year. (One Sentence preferable)

7. 5/24/2015 Communication Overview Where we are going A. HOW: Your Attitude B. WHAT: Your Message

8. 5/24/2015 How to Communicate with a Positive Attitude “The beatings will stop once the morale improves!”

9. 5/24/2015 Roundtable Discussion (Quick, short answers) “How can you show your positive attitude?” “How can you show your Enthusiasm?”

10. 5/24/2015 Attitude begins with You “You must be the change you expect to see in the World.” –M. Gandhi

11. 5/24/2015 Building Enthusiasm in Your District Walk the Walk, Talk the Talk Think “Carrots” Recognize Smile

12. 5/24/2015 Roundtable Discussion (Choose One) List ways to make Lieutenant Governors feel important List ways to make 2nd Quarter Awards Presentations special

13. 5/24/2015 Roundtable Discussion How do you deal with a pessimistic Optimist? How does a governor eliminate apathy in district leadership?

14. 5/24/2015 Optimism is like fertilizer, the more you spread it around, the more things grow! Communicate!

15. 5/24/2015 Roundtable Discussion List many good techniques for Listening Short & Quick Answers

16. 5/24/2015 Poem on Listening Take a moment to listen today, To what your children are trying to say Listen today, whatever you do, Or they won’t be there to listen to you. Listen to their problems, listen for their needs. Praise their smallest triumphs, praise their smallest deeds. Tolerate their chatter, amplify their laughter. Find out what’s the matter, find out what they’re after. “Seeds of Greatness” by Dennis Waitley

17. 5/24/2015 Changing Behavior with Positive Communication Leadership by “pulling,” not pushing Spread your Optimism

18. 5/24/2015 Target your Market Set Objectives Repetition Get their Attention Use Creativity & Imagination Support with Theme, awards, etc.

19. 5/24/2015 What to Communicate Roundtable Discussion Assume your target is the typical grass-roots member, Sally Q. Optimist. What do you want her to think, feel and do? (Objectives) List ways you can reach her with your message. (Ask & Recognize)

20. 5/24/2015 Methods of Communication One-on-one Telephone Email Personal notes Letters Tracking forms Newsletters

21. 5/24/2015 District Goals & Objectives Plans for communication with: –District Secretary/Treasurer –Lieutenant Governors –Committee Chairs –Club Presidents –Club Secretary/Treasurer –Members

22. 5/24/2015 Roundtable Discussion What message do you want to send your Lieutenant Governors? List creative ways to send this message.

23. 5/24/2015 Anatomy of a Conversation Personal greeting Identify the need Why THEY are being asked Expectations & Duties Transferring Ownership!

24. 5/24/2015 E-mail Fast, easy with limited access Be positive Be short & sweet Be direct Action oriented Send pertinent copies

25. 5/24/2015 Communicating Ideals of Youth Service The “work” of Optimism The “heart” of Volunteers The “high” of Making a Difference