1. Laisani Petersen UNICEF Pacific Country Office
Enhancing the Social Norms Approach to Address Violence against Children in the Pacific Islands through Community led Deliberations with the Facilitation Package Implemented in Fiji
Laisani Petersen
UNICEF Pacific Country Office

2. Child Protection Programme Countries

3. Overview Introduction Origins of the Facilitation Package
Nature of the Facilitation Package
Transition to UNICEF
The Child Protection Framework
Comparisons/Parallels - “Citizen Culture as Public Policy “ experiences of Social Change (Bogota/Colombia)
Evaluation of Work so Far
Way Forward

4. Introduction Fiji Ratified the CRC in 1993
-Island nation in Pacific Region
-Population of 890,057
40% Children
-Ethnicity
57.3% Indigenous Fijians; 37.6% Indians; 5.1% others (Europeans, Chinese, Rotumans)
Origins of the Facilitation Package
-Late 1990s AusAID ‘s response to high incidence of violence in the Pacific
-Pacific Children’s Program (Fiji, Samoa & Vanuatu)
-2001 KABP Survey (unpublished)

5. KABP Survey Key Findings Assessing norms existence
-Children are to be “seen not heard”
-Parents know little about anything else rather than hitting for discipline
-”Spare the rod and spoil the child”
-Substance abuse contributes to child abuse
-Traditional knowledge of child rearing is challenged by the rapid changes of development.
Assessing norms existence
Checking for mutually consistent normative expectations
Knowledge, attitudes and behavioral practices
Empirical /Normative Expectations
What do I believe others do?
What do I believe others think I should do?

6. The Community Facilitation Package
Developed based on the KABP key findings recommendations:
-5 Day process
-Starts from were the community is at (CRC)
-Positive Parenting Skills (Related IEC Materials)
-ABCD: Assets based community development
-Addresses the cognitive underpinnings of existing social norms which include socially shared schemas & scripts (children seen and not heard, norm of silence for family honor etc.)
-Child Protection Plans developed at the end of the 5 days

7. Transition to UNICEF 2006

8. Child Protection Baseline Survey “Protect me with love and care”
Key Result 1
Children are increasingly protected by legislation and are better served by justice systems that protect them as victims, offenders and witnesses.
Key Result 2: Children are better served by well informed and coordinated child protection social services which ensure greater protection against and responds to violence, abuse and exploitation.
Key Result 3: Families and communities establish home and community environments for children that are increasingly free from violence, abuse and exploitation.

9. Baseline Findings
72% of parents/caregivers admitted using physical punishment. Children responses indicate that this percentage is even higher.
75% of education key informants admitted teachers use physical punishment. Children themselves reported experiencing physical harm, verbal insults from both teachers and children
68% knew that CP was not a good practice but they found it hard not to do it.

10. Public Declarations
The Representative of UNICEF Pacific, Dr. Isiye Ndombi leading the March through Fiji’s capital city during the International Day of the Prevention of Child Abuse and Neglect Nov

11. Annual Pacific Regional Child Protection Meeting 2011

12. Most Significant Change Stories
Evaluation at end of programme cycle involved collection of stories demonstrating change :
“My name is Pauline Fong from Vunimono Community in Nausori. I was a very loud and violent parent because that was the only way I knew about how to bring up my children. I actually learnt it from my mom and dad as that is how we were disciplined: sticks, sasa brooms, belts among other objects.
In 2009, I attended this workshop conducted by the Department of Social Welfare on child protection looking at positive parenting skills. This was when I realized what I was doing. I came home and called together all of my kids and apologized for my behavior. My eldest son, Daniel has also shared is story on how things have changed in my house. I have changed, yes I have changed. I am so happy and proud to be an advocate of this package and have taken it to other women’s groups in our community. It has been great and it feels like a great movement “

13. These changes at an individual level have generated the increase and consolidation of the approval of moral and social collective positive behavior leading to the declaration of zero tolerance of violence against women and children by six mentioned communities. This obeys the rule of commitment in the social norm theory, making it much less likely that the group will go back on their promise (Bicchieri).

14. Parallels with Mockus’s social change experience
Positive reasons
Negative reasons
Typical emotion in
violation
Legal norms
Legitimacy of authority/respect of the law
Authority’s penalties
[fear]
Moral norms
Good conscience
Bad conscience
[guilt]

15. Comparisons continued..
The Citizenship Culture
Established public Policy at National Level –sought compliance with the law
Creative interventions (through art)
Transformed target objects of collective deliberation and reflection VISIBLE
Challenge: Harmonization through strengthening bottom up nature of the process
Child Protection Framework
Strengthened community led deliberations
Creative interventions through the Facilitation Package
Visibility through campaigns and declarations & commitment
Challenge: Harmonization of the three behavioral regulating system through strengthened policy and the law.

16. Way Forward Legislative reform in its final phase:
Ensuring the child and family welfare law addresses what roles and responsibilities parents, community members and the government have for promoting children’s well- being and for responding when there are concerns about a child’s safety.
Family & Welfare Bills in Vanuatu, Solomon Islands and Kiribati to consider the same
Roll out the Facilitation Package within the mentioned countries context
Adopt tools from this training example: Stop and Act, Play back drama & theatre to complement the existing tool. -

17. QUESTIONS?