1. International Trend and Future Direction of Youth Preferential System National Youth Policy Institute Kim kyung-jun and Choi In-jae

2. 1. Research Goals  Youth-Preferential System: “Activities of the nation, local government, and private institutions for implementing youth- oriented direct support. To attract the interest of youth in local community, achieve desirable growth and development in the fields of transportation means, cultural activity, consumption activity, leisure activity, etc.”  To analyze the examples of leading nations’ preferential systems, review the possibility of their introduction into our country, analyze the problem of our youth-preferential system including youth card, and finally suggest measures and solutions.

3. 2. Major Contents  Analysis of the Present Situation of Youth-Preferential System - Korea: Youth Discount, Youth Card - Foreign Countries: Japan, Australia, Canada, Germany, France, United Kingdom  Survey of Recognition of the Youth-Preferential System - Awareness, Satisfaction, Status of Utilization, Needs, etc.  Suggestion of Direction to Develop the Youth-Preferential System - Operational Improvement, Legal/Institutional Improvement Direction

4. 3. Major Research Results  Recognition of the Youth- Preferential System - Demand for Preferential System: 96.8% - Degree of awareness on Preferential System : 10.6% - Degree of Satisfaction on Preferential System : about 30% - Youth Card Reserve Ratio: 4.7% of Total Number of Youth, 10.6% of Non- Students - Major Problem: Lack of Information, Low Discount Rate, Marginal Discount, etc.

5. 3. Major Research Results  Foreign Youth Preferential system - A variety of preferential systems are being implemented internationally. - France: The Youth Card System reflects the local characteristics of wide-area local government to small-scale area that is being broadly implemented. - Germany: A variety of discount systems in terms of the provincial government being under operation. - Scotland: More than 90% of youth carry the Youth Card; the youth project is operated and linked with the youth card system.

6. 4. Policy Recommendations -Establish the basic idea on Youth preferential policy. -The local government should develop the youth card model -The local government should enact the “Ordinance on Youth- Preferential System.” -Develop a preferential system based on the characteristics and demands of the youth. -Increase the discount size and discount rate for youth card holders; reinforce advertisement. -Incorporate the student card into the youth card; develop a new youth card. -Develop the point system and other activities to promote the participation of youth.