1. Oliver Brough 4 TH May 2005 Welcome and introduction

2. Objectives Your customers, your data, your business! How can QAS help your business? How will good data deliver revenue and avoid unnecessary costs? Managing data through the customer lifecycle. Introduce you to QAS, our people and our services.

3. Experian and QAS

4. Customer Data Journey Customer acquisition and interaction

5. Customer Data Journey Customer acquisition and interaction Customer maintenance + data standardisation

6. Customer Data Journey Customer acquisition and interaction Customer maintenance + data standardisation Ongoing data currency and validity

7. Customer Data Journey Customer acquisition and interaction Customer maintenance + data standardisation Ongoing data currency and validity Support + Investment

8. Agenda overview The lifeblood of a healthy organisation Getting data right at the start – Rebecca Clayton Maintain your data, retain your customers Keeping data right through all touch points – Mark Hollyhead Using customer data for intelligent marketing Alan Clay Collecting customer data in your contact centre Carol Rogerson Data protection for operational marketing - Sarah Denner Brown Intact from QAS – Barney Craggs