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Mobile Life Care Services Ankit R. Chadha (10-809) Akhil Singh (09-845) Madhur Chauhan (10-810) Pooja Yadav (09-857) Under the Guidance of Dr. Saurabh.

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Presentation on theme: "Mobile Life Care Services Ankit R. Chadha (10-809) Akhil Singh (09-845) Madhur Chauhan (10-810) Pooja Yadav (09-857) Under the Guidance of Dr. Saurabh."— Presentation transcript:

1 Mobile Life Care Services Ankit R. Chadha (10-809) Akhil Singh (09-845) Madhur Chauhan (10-810) Pooja Yadav (09-857) Under the Guidance of Dr. Saurabh Mehta DEPARTMENT OF ELECTRONICS AND TELECOMMUNICATION 2013-2014

2 Why do we need it? Rural areas in India are electrified non- uniformly, with richer states being able to provide a majority of the villages with power while poorer states still struggling to do so. Around 45% of the rural areas in India lack an electric connection whereas the other areas having connections have been facing frequent load-sheading.

3 Mobile hospital is a large mobile medical unit that temporarily takes care of casualties on the site before they can be safely transported to hospitals. Here all necessary medical instruments are being assembled on a medium size vehicle Mobile hospitals to be assembled as per the requirement of local people. Mobile hospitals are assembled on large trucks to provide more space and so more facilities (Operation Theatres etc.). The most suitable market for this product is rural area, specifically remote villages where access to the clinic or hospital is very difficult. Product Features

4 Major Unique Services Dental Unit Ear & Nose Specialists Gynecological or Blood Unit OT / ICU Unit X-Ray and Sonography

5 CURRENT SCENARIO [1] The most stable market for this product is rural areas where access to the clinic or hospital is very difficult. Current Health Scenario in India : Life expectancy at birth > male 66.87 years Life expectancy at birth > female 71.9 years Life expectancy at birth > Total population 69.25 years Child Underweight Rate 18% Infant mortality rate 57.92 HIV AIDS > Deaths, Adult prevalence rate 320,000 Tobacco > Cigarette consumption, Total Adult smoker 145

6 Some favorable condition in our targeted area of study-  Peoples Unawareness- The family head of almost all the families is uneducated. Most of the families are lower middle class. Farming is the most common occupation among the people. Lack of healthy habits. People are unaware of the common facts about the health and life threatening diseases. In the name of medical infrastructure there is only a small clinic which is not regularly visited by doctors. About 34% population may not visit hospital during general sickness like fever and cold.  Health Insurance- Due to unawareness, lack of education and less connectivity with outer world, it is worth less to expect health insurance which is a favorable condition of mobile hospital.  Distance of nearest hospital- The nearest government hospital is 6 to 7 kms away from the villages which takes almost half an hour to reach hospital. Mobile hospital is a perfect solution for this problem which comes at doorstep.

7 Target of Services  Service at doorstep [2]  Staff of Mobile Hospital Doctors, compounder & driver.  Services for general diseases Anti viral medicines, operation theater, cure for fractures, anti poison vaccines etc.  Accident response Mobile Hospital will provide immediate access in large areas and number of death due to late access of medication would be decreased. If service provide in village No of people % of people Yes 69 86% No 11 11%

8 Marketing Strategy Location- Well planned location cover in order to cover maximum targeted area. Cost - Routine Payment system : Monthly payment system. With scheme once patient will admit into the contract, it will become regular source of income. Awareness / Publicity - Awareness through :  News papers  Television  Camps  Local banners

9 1.1. BACK DOOR 5.5. WASH BASIN 9. FRONT DOOR 2.2. X-RAY TUBE 6.6. WATER TANK 10. COMPOUND ER TABLE 3.3. SHELF 7.7. AIR CONDITION ER 4.4. DOCTORS TABLE 8.8. POWER GENERATOR 1.BACK DOOR5.WASH BASIN9.FRONT DOOR 2.X-RAY TUBE6.WATER TANK10. COMPOUNDER TABLE 3.SHELF7.AIR CONDITIONRER 4.DOCTORS TABLE8.POWER GENERATOR

10 1. Operation Table 2.OT Light 3.Equipment bay 4.Lab Table

11 Equipment NameCost VENTILATOR RS 50,000 SONOGRAPHY MACHINE RS 30,000 MINI PATHOLOGY LAB SET UP RS 70,000 X-RAY MACHINE RS 1,00,000 GENERAL SURGGERY RS 150000 ENDOSCOPY RS 70,000 ECG MACHINE OTHERS RS 15,000 RS 50,000 Equipment Cost

12 COLLABORATION WITH A HOSPITAL Since establishing a new setup will be very cumbersome as far as investments and procedures are concerned. Our initial star-up plan is in collaborating with a Hospital on a fixed commission basis. 30% of the profit will be shared with the Hospital on an agreement basis. Equipment and processing will be provided by the Hospital.

13 Start-up Requirement (INR) : Start-up Expenses Legal licenses certification 0.5 lac rs. Wages(per Year) 10 lac Rs. Advertising 1 lac Rs. Mobile Hospital Vehicle 8 lac Rs. Other (Fuel, Maintenance) 5 lac Rs. Total Start-up Expenses 24.5 lac Rs. Investment

14 Graphical Representation of Investments

15 Revenues Test/ProcedureRegular Hospital () Mobile Life Services Blood Test200260 Sonography350455 Urine Test100130 Stool Test200260 X-Ray250325 Anesthesia1,5001,950 Bandage100130 Cancer screening tests 1,0001,700 Ventilator50,000500/hr E.C.G.300390 Full time doctor (MD Medicine) Commission basis50% from consultation fee.

16 Graphical Profit Representation Average income per patient is considered as Rs. 350. Considering Rs. 20 lakh (Development, Wages, Maintenance) expenditure after the start-up year. Profit is computed after handing over 30% to the Hospital. Lakhs Year (Patients)

17 REFERENCES 1. http://www.indiamart.com/hospitaldesigners/ 2. http://en.wikipedia.org/wiki/108_(emergency_telephone_number). 3. http://www.siemens.com/sustainability/en/core-topics/corporate- citizenship/references/mobile-healthcare.htm?stc=inccc020021 4. http://www.ambulance.vic.gov.au


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