Presentation on theme: "S.M.A.R.T Report Card CSC – Digital Marketing Group."— Presentation transcript:
S.M.A.R.T Report Card CSC – Digital Marketing Group
Tachen.com There is a massive opportunity to own the Internet with metal parts and materials. There is an enormous amount of competition and the business is massive. It is clear in the competitive landscape that the only thing that has been done is a website. Nothing in the basics of Social Networking, social media, content sites, authority sites, wiki’s, blogs, vlogs, podcasts, press releases, articles or testimonials have been done. Creating a targeted funnel to route traffic to the businesses website and blog will be easy. It is clear with an institutional brand that business due diligence and industrial partnerships is the focus. As Companies look for partners and manufacturers in your industry, what will they find? The key is to create an online communications solution that works in tandem with your traditional means of client acquisition. Sales and marketing, brand affinity and brand strategy are easy to accomplish online. In our high level S.M.A.R.T. Report Card overview we outline some of the aspects of the industry that we believe are opportunity and some of the ways in which we can surgically define the business as well as catapult the brand online.
Search presence – Our finding for the name “ta chen” on Google ranks 1st in the organic search but is surrounded by a lot of other companies with the same name. Many other companies in both organic search and dynamic media search outperform any and all of your efforts for many of the high trafficked terms. We’ve selected only a handful of the hundreds of competitors online. We were not able to find you in organic search for any of the products that you sell. With our online platform we create for you it gives you your online foundation, syndication and other channels to own your industry online. Positive – Your website ranks first in the organic search. Negative – You need more search presence and content. Competitors findings – http://www.beststainless.comhttp://www.beststainless.com – Company in Houston, TX http://www.unitedaluminum.comhttp://www.unitedaluminum.com - Company in North Haven, Conneticut http://www.amerimet.net/http://www.amerimet.net/ - Company in Miami, Florida http://www.aluminumcoilsinc.com/http://www.aluminumcoilsinc.com/ - Company in Tampa, Florida http://www.mohnotsteel.com/http://www.mohnotsteel.com/ - Company in India
Website evaluation We’ve added a few screen shots of some of the other websites in the same industry. Point of View (POV) – The point of view from your website perspective was very clear and the site navigation is very good. In the competitive landscape the site layout compared to the sites in your industry is very good. Unique Selling Point (USP) – The website has no unique selling point. While the message is clear there is no competitive distinction and very little search presence to get a customer here from targeted online traffic. It would be easy to targeted traffic to this site and increase the exposure but we feel there should be a stronger value proposition message throughout the site. Call to Action (CTA) –There is no call to action and there was no unique value proposition that made Ta Chen stand out in the industry. One should come here through search and find a value message or ways to help in the decision making process. This is a highly competitive industry and the online presence from the competitors is far more aggressive with messaging and reasons to use their brand. Ta Chen is a major player in the industry and should celebrate their successes online as well as feature some of their client testimonials and success stories to create new opportunity.
The following images show sites or pages linking to your website and very little content or information about you online. Links:tachen.com 4,380,000 This number is very high and indicates the potential strength of the brand online.
Site:tachen.com Only 136 results 136 pages is a very low number and could easily be increased for more success online.
Social Networking sites – In our findings there is little to no social registry with the exception of Facebook and Linkedin. With a vast amount of social networks there should be presence as well as syndication of all your sites to appeal to the search engines. This creates a customer funnel to your business. Currently there is none. Social networks are highly indexed by the search engines and create a massive search presence for your business. Whether it is for funding, customer acquisition, customer retention, or fund raising there must be a network of syndicated social sites to capture this traffic and to create a movement. In addition, when creating a presence online you want to make it easy for your audience to find you. One of the key ways to do this is to keep a consistent usernames across the Social Networks. Linkedin: http://www.linkedin.com/company/ta-chen-international-inc with no contenthttp://www.linkedin.com/company/ta-chen-international-inc Wordpress: tachen.wordpress.com does not exist Facebook: http://www.facebook.com/pages/Ta-Chen-International-Inc/124379754276821 with 4 likes the other Facebook pages for your company have less than 4 likes http://www.facebook.com/pages/Ta-Chen-International-Inc/113510802016029http://www.facebook.com/pages/Ta-Chen-International-Inc/124379754276821 http://www.facebook.com/pages/Ta-Chen-International-Inc/113510802016029 Twitter: http://twitter.com/tacheninternational does not existhttp://twitter.com/tacheninternational Youtube: http://www.youtube.com/user/tacheninternational does not existhttp://www.youtube.com/user/tacheninternational
Social & Search Registry We Checked 600 of the top blogs, book marking, photo, video, content, authority and social sites for your name.
Content site ranking There is no content site format and zero syndication for media delivery. You haven’t created any content sites. Competitor ranking There are thousands of other metal component and material producing companies. Most of them have a much better position online. Many of them have much better reviews and web presence. However, in the search and social presence many of them have not created much of a diverse web and social presence. We find in this space that the surgical use of the Social Media and Internet Marketing strategies would have massive penetration and potential growth online.
Media Monitoring The current phrase ‘Ta Chen International’ and ‘tachen.com’ in the media from a content site and social site is virtually non existent. This is a great indicator that a digital media strategy set fourth to own the airwaves will be easy. The industry and surrounding industries around ‘Ta Chen’ are wide open from a brand affinity perspective relevant to metals and parts. The metals manufacturing business is highly competitive on the Internet and it is easy to develop penetration in these verticals online. Ta Chen can become the recognized brand locally, nationally and globally. A digital media campaign could easily be developed relevant to your products.
Local and Mobile ranking (geo targeting) We’ve looked at the top 30 local directories and you’re in a few of them but have not inserted all of your details. This is a great way to expose your business to your local customers, brand recognition and much more to help your distributors grow the business locally. This strategy should be deployed with all of your other locations as well.
Overall online presence Our findings are conclusive there is little to no search presence other than your Facebook fan page and Linkedin page. This presents great opportunity to Ta Chen International, especially with regard to setting up your foundation online. Your online foundation will consist of a series of elements, such as social sites, content sites, blog sites, authority sites, and portals to syndicate the funnel to your business. We believe in 6 weeks time we can have all of this done to create a massive presence online
In the next several slides we show you the power of keyword and phrase marketing to demonstrate the overwhelming amount of search volume in your industry. Keyword and Phrase Marketing Analysis Ta Chen can be the leader online.
In this initial S.M.A.R.T. Report Card outline. We have discovered massive opportunity for Ta Chen in the online sector. There is incredible opportunity for brand equity, brand strategy and brand affinity. We believe in a short period of time this online strategy can bolster the brand recognition through sales, marketing and joint ventures online. Ta Chen is the leader of metals and alloy manufacturing and needs to participate in the online world for greater market penetration. Additionally Ta Chen can demonstrate its global world domination and continue its accelerated growth both on and offline.