What You Get Marketing Planning Customer Acquisition Customer Relationship Marketing Advertising & Communications Online Marketing & Social Media Database Analysis & Appending Research & Other Support Services
We Can Help… Small Business Businesses Seeking Growth Larger Businesses Needing Outsourced Marketing Resources Business-to-Business Marketers Business-to-Consumer Marketers
Some of the Companies Weve Served… The following examples are clients weve successfully helped over the past few years. Most were trying to reach college students – a lucrative but elusive market. If we can help them, we can help you, as the principles of good marketing are the same regardless of market or product.
Direct response offer tracked at distribution channel level Initial successful test of 200M pieces in College Bookstore Bag Insert Program Roll-out at >20 million pieces
MadPackers Institutional Sales National Conference Exhibit Design & Production
MadPackers Institutional Sales National Conference Welcome Packet Flyer
MadPackers Institutional Sales Pre-Show Mailing to Attendees Traffic-Builder Coupon
MadPackers Institutional Sales & telemarketing campaign to select colleges for MadPackers moving & storage services National conference presence –Booth design & production –Pre-show & mailings –Traffic-builder & sales support materials –Show management & staffing
Integrated campaign to students at targeted campuses –Summer mailing to students at home – blast to students prior to school start –Ads on on-line college newspaper sites –First issue inserts in college newspapers –Mailing to students in dorms
JP Morgan/Chase Bank
Chase Bank needed to open new Hispanic retail bank accounts Markets included: NY, Chicago, Houston, Dallas/Ft Worth, San Antonio, El Paso, Phoenix Target: Customers that had not had a banking relationship, but had to pay monthly bills (cuentas)
MadPackers Direct Mail Self-Mailer to Dorms Bulk Mailing to Sororities & Fraternities
MadPackers Direct Mail Mailing to Parents
MadPackers Direct Mail Creative direction & copywriting Mailing list selection & geo-coding Direct mail campaign at select schools –Parents at home –Students in dorms –Fraternities, Sororities
Produce an integrated college marketing campaign generating excitement & awareness for Dell & Microsoft products Partnered with National Lampoon for national casting call competition Nationwide tour to 24 major campuses in branded semi-trailer Event included product displays, live music, prize drawings & on-site casting calls
DELL disOrientation Tour Tour hosted by MTV reality stars CT & David Burns Pre-Tour promotion including space ads, posters, street teams, door hangers, blast Tour micro-site aired casting call videos, students voted for national casting call winner
DELL disOrientation Tour National Lampoon campus TV aired commercials for Tour, Dell & Microsoft Opt-in database of drawing entries & web site voters for future Dell/Microsoft marketing efforts Role in upcoming National Lampoon TV show awarded to national casting call Grand Prize winner
Eastern Mountain Sports Space ad campaign designed to drive traffic to retail locations near campuses Managed ad placement, including space purchase, quality control & payment Successfully managed growth from 24 to 95 campuses over 3 campaigns in same calendar year
Hiawatha Log Homes
Sales staff needed improved contact management functionality Worked with sales staff to design database for critical information capture, lead prioritization & follow-up Analyzed data & recommended changes to lead generation tactics for improved ROI
Research specific school orientation opportunities – distribution, timing, space ad and/or inserts Placement in orientation materials –Handed to students/parents at on-campus sessions –Mailed to students/parents at home –Handed to students/parents during school tours
The TMC Team Elaine Burn, founder, has more than 30 years of marketing management experience, and she is a recognized expert in both direct marketing and college marketing. She started a successful direct marketing agency when she was in her 20s, then held various top- level marketing positions, mostly with direct marketing companies where every marketing dollar is tracked, results measured and only successful tactics are repeated. She founded TMC to service businesses of all types with that same philosophy of solid marketing planning and cost-effective implementation.
The TMC Team Jim Bilello brings 15 years of experience including executive management positions with CASS Communications/Alloy/360 Youth, as well as Hollywood film distribution and promotion for Fox, Disney, and Lions Gate. He has worked with brands like MasterCard, Cingular Wireless, Sprite, GM, McDonalds & Columbia House. Jim founded U.S. Marketing in 1999 to bring segment marketing expertise to companies with young adult and Hispanic targets. TMC partners with him to service our clients needing fully-integrated campaigns.
Contact Information Elaine Burn Target Market Consulting, LLC 6080 S. Hulen, Suite Fort Worth, TX Ph: