1. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 1

2. Mexico Car Seat Overall Profile and Challenges Safe Kids México 2

3. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Country profile Total Population Mid-2012: 116,147,000 1 Population Age < 15: 33,682,630 1 Income Group: Middle 2 Gross National Income Per Capita: $14,020 1 1 Source: Population Reference Bureau – www.prb.org (2012) 2 Source: World Health Organization Global Status Report on Road Safety (2009) 3

4. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Intintentional Child Deaths (0-14 years) 4 2005200620072008200920102011 01. Motor Vehicle 1,4621,6031,4151,4401,5111,3411,277 05. Drowning645629645637607567531 03. Falls183172143168153141161 02. Intoxication1261111178711492113 04. Burns106 116881239276

5. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Child passenger deaths (0-14 years) 5 Menores de 1 año 1 a 4 años 5 a 9 años 10 a 14 años Total general 200569226239332866 200697248258385988 200783226215318842 2008101214233356904 200992243255364954 201098236207321862 201173210213290786

6. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Excuses for not using CPS systems “My son is safe in my arms” “It´s too expensive” “My son cries when I put him in the seat” “It´s not necessary. He is Ok in the back seat and that´s enough to be safe” “The seat belt is enough! He has 5 years, he´s no longer a little baby” “I though him to stay calm, I don´t need a special seat to make him stay in his spot” 6

7. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Car seat market Expensive items compared to other countries (Evenflo Symphony Hamilton 3 in 1 $230 US vs $440 Mx) No standard regulation No specific sale promotions related to safety No tax or “safety-product” incentives Strong presence of “cheap” products with no certification No local production. All products are imported No advertising No technical advising from sales persons 7

8. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Brands 3 local brands (D´Bebé, Infanti and Prinsel (Ferrari licence)) with no certificated products (most of them), imported from China Only one brand with Mexican office: Evenflo (Has been working on advocacy for the past 5 years) Brands opening Mexican contact: Britax, RECARO, Brevi. Other imported brands: Chicco, Safety 1 st, Eddie Bauer, Baby Trend, Graco... 8

9. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Car seat certification and usage regulations No federal law No codes include car seats certification or standard description Less than half adults use seat belts Few states include car seats mandatory use in road code Few city police depts. actually do check points/ticketing Few policemen (close to none) have been trained/certified in car seat safety/installation 9

10. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Car seat popularity Less than 30% usage in 0 to 4 years Less than 2% usage in +4 years No advertising or information sources Few knowledge/care from parents, teachers, caregivers, policemen, policy makers Car seats are more known by parents as a comfort article rather than a safety one 10

11. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 External threats Low income country 40% of people live in poverty Policemen are corrupt Few-none drive/safety training and examination prior to obtaining a driver license Cheap and easy process on driver license issuing Absence of national department on road safety Strong economic interests from automotive industry in order to not accept safety regulations such as LATCH/ISOFIX features as a standard Some deputies think car seats are a luxury item, which mandatory use would be against family finances 11

12. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Oportunities Less than 10 NGOs promoting road safety. Less than 5 NGOs promoting restraint systems. Only two NGOs promoting CRS nationwide(Por Amor Abróchalos and SKM). 12

13. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 Oportunities Researches in plan: School transport safety standards Mexico City fleet safety standards New available car seats certification Legal advocacy: Collaboration on Jalisco state new traffic law Forum for sustainable CRS strategies (GRSP grant): Commercial/economic/political/enforcement 13

14. CHILDHOOD INJURY PREVENTION CONFERENCE 2013 14