1. AANZFTA Business Seminar Wellington June 3 2011

2. About us Operating nationally (New Zealand) and internationally New Zealand’s largest independent educational consultancy Reputation in schooling effectiveness and improvement in New Zealand and abroad Cognition Education Research Trust: giving back to the community

3. Cognition’s principles Cognition is a “sense maker in educational reform” : our work is informed by the following principles: Commitment to building capacity and capability Effective collaboration Respectful relationships Focus on local context Flexibility and responsiveness Coherence of approach

4. Our people have expertise in: Policy development and implementation Educational leadership Professional development and support for the teaching profession KG 1-Year 13 Curriculum and resource development Assessment practice and support e-learning Research and evaluation New school design and school review

5. Where we have worked

6. Market presence, sales and support Currently we have: 1.2 registered branch offices – Qatar and Abu Dhabi with administrative and business functions 2.220 staff based in the Gulf 3.4 major clients - Abu Dhabi, Qatar, Kuwait, Malaysia Need now to establish a more permanent in-market presence – part of current restructuring is to establish a stronger and more visible presence

7. Growth drivers We need greater diversity of markets and service offerings

8. Potential markets

9. Market knowledge Our customers are looking for: 1.Experience and expertise in national education reform to build local capability and capacity 2.Evidence of performance 3.Quality people, quality programmes 4.Effective collaboration and respectful relationships

10. Competitive position Our defences are: 1.tailored solutions not externally imposed “recipes” 2.evidence based performance – effective and transparent 3.NZ brand and experience with focus on relationships 4.consistency of delivery and effective outcomes 5.close market analysis built out of relationships

11. Focus on S E Asia Diversity and opportunity- strengthening the business Building relationships Establishing a market presence- new structure of Regional Manager in country Building reputation and credibility with first contract

12. Current projects and future prospects Working with a major corporation to develop an extra curricula programme for scholarship students as part of corporate responsibility This has included > Developing the curriculum framework > Detailing the teaching methods > Developing resources > Up-skilling the corporate clients about student centred learning

13. Key lessons learnt Be prepared to take time The personal relationship is the key to the business one See the opportunities as long term and look to develop them over time. The clients want quality; they are aware of the cost of quality but are also aware of being taken advantage of as well