1. Idea management Creative Edge 2011
Matt Chapman – Innovation Strategy Director

2. Structure Introduction to idea management How companies benefit?
The 3 key success factors and 3 most common pitfalls
Summary & Q&A

3. Spigit
Spigit is the leading provider of collective idea management software, connecting employees, customers and business partners for innovation and insight discovery.
Multiplatform provider - Java, Jive, Facebook & SharePoint
Integration with Social Media Platforms – Facebook, LinkedIn & Yammer
Over 150 Customers & 4m+ users
The Largest & Fastest Growing Idea Management Company in the world - 300%+ YOY Growth
Actively used by more F500 companies than any other vendor
A Warburg Pincus Backed Company

4. What is idea management?

5. Rocket Powered Idea management
EMERGENT BEHAVIOR
CULTURE
FUNDING
INCENTIVES
PROCESS
TECHNOLOGY

6. Enterprise Idea Management
Web 2.0 Brainstorming 24/7
Connects your total innovation capability to create ideas
All employees incl. R&D, NPD, IT etc.
Partners e.g. supply chain, retailers etc.
Customers
Future Customers
Software benefits
Capture, store and search for all ideas in your company
Segment Idea Communities – Enterprise, Department, Customers
Pipeline management – incl. decision making workflow, action settings, communication feedback etc.

7. Process Overview
Mobilize the wisdom of the crowd to generate innovative ideas for your organization.
Engage communities to proactively collaborate, and improve and refine ideas through incentives and competition.
Select and transform ideas into products, services and processes by balancing creativity with process discipline.
PARTNERS
CUSTOMERS
SYSTEMS
EMPLOYEES

8. Drive Results SELECT CREATE PLAN MANAGE Top Down Portfolio Management
Select and transform ideas into new processes, products and services
CREATE
PLAN
MANAGE
Issues and Risk
Management 1 2 3 4 5 6 1
Top Down Portfolio Management 1 2 3 4 5 6
Time Management 2
Project
Reporting 3 1
Idea
Management
Resource
Management 4 2
Portfolio
Reporting
Project
Scheduling 5 3
Capacity
Planning
Bottom Up Project Management
Team Collaboration 6
Portfolio Prioritization 4 5
Portfolio
Optimization 6
Business Case Definition

9. Why do we need idea management?
Complex organizations struggle to gain a regular pipeline of ideas which consistently deliver material benefit across their organizations
But why?
Common sense tells us we should be able to do this? We should be able to put in a process which addresses the challenge......
the problem is, the answers are not as straight forward as you would imagine given the need and wealth of case studies in existence
Need to get this on the leadership agenda
Create the right funding and support model to create and sustain it
Create a strategy including your path to adoption (the Culture bit)
Design and deploy the right process
Prove that it works here
Create that break through innovation
Don’t stop there!

10. Build your Business Case
Leadership & Strategy
Process & Resources
Culture & Engagement
Maybe something to do with software
Partner with someone who can help

11. Who has the most valuable ideas?
50/50

12. Where are the most valuable ideas?
20/80

13. Add a little imagination

14. What can it look like?

15. whatever your imagination allows

16. How do companies Benefits?
Provide a common and centralized workspace where ideas can be captured, shared, evaluated, and rated.
Empower everyone both in and outside of the organization to contribute to the innovation process and prevent great ideas from getting lost or overlooked.
Align worthy ideas to specific organizational strategies and perform what-if exercises based on funding, risks, resources, and other variables.
PROOF POINT ‒ ROI (RETURN ON IDEAS)
$89 million in new revenue
£21 million in hard savings
7% profit increase in one quarter
The nation’s eighth largest retailer and a leading membership warehouse club
Leading $17.8 billion U.S. department store retailer

17. Business & technical benefits
Expand the quantity and quality of creative ideas
Choose the right ideas in a timely and informed manner
Rapidly convert selected ideas into actionable outcomes
BUSINESS
Simplify deployment, adoption, extensibility, and maintenance
Support business need with agility
Leverage current IT investments
TECHNICAL

18. What is the right question that drives us?
What ideas do I need? - Strategy
What ideas am I able to implement? - Process
Do I take the red or the blue pill?

19. Idea Management – Engagement models
Lower Value
Higher Value
Suggestion Box
Lots of ideas
Initially high engagement
Wide focus
Broad spread
of incremental ideas
Continuous Improvement
Constant path of ideas
Improves particular processes or areas
Process
focus
Segmented
improvement
ideas
Challenge
High impact, implementable ideas
Strategically aligned to business need
Strategic
focus
High quality, new to world impact ideas

20. What Challenges do Companies focus on?
New to World
Incremental Innovation
Operation Innovation

21. 3 key success factors
Leadership
Culture
Process

22. Leadership Top-down meets bottom-up
Sponsors/Leaders set the strategy & process
No unauthorized conversations
Business focused collaborations only
Measurable benefits (ROI)
Cultural improvements
Employees at the coal face of operations solve business challenges with a strong customer centric focus
Senior management discover new ideas/solutions they’d not thought of from the edge
80% of the best ideas come from people who are not usually engaged in traditional brainstorming activities

23. Culture Creates a culture of collaboration Discovers new talent
Reduces waste and increases best practise sharing
Breaks down silos
Allows people to connect across geographies and time/work practise differences
Discovers new talent
Fast track innovation and leadership talent
Reduces resistance to change
Employees consulted as part of the program
Time to implement ideas far shorter through this method compared to more traditional approaches
Employees share far more in a collaborative environment with management than they do when engaged directly

24. process
Business focus tool and process that leverages social technology and collaboration to generate measurable business value
An Idea Management Process is a discipline
Idea Management supports all phases - not just a suggestion box
Collaboration, game dynamics, rewards and communications are built-in
Scales to hundreds and thousands in one collaboration
Can be accessed 24/7 including mobile devices
Easy to run parallel processes & challenges across the business
Create value and hub-spoke support model of expertise to run local challenges
Decision making workflow and action setting
Tools for experts and review teams
A convergent – outcome oriented – approach
Structured and unstructured data capture
Powerful feedback loops
Control of communication

25. 3 most common pitfalls
Leadership
Culture
Process

26. summary
Idea Management is becoming a key competency for industry leading companies and emerging competitors
Tapping into the wisdom of crowds is leading to significant ROI and the discovery of New to World ideas from people at the edge
Build your business case and engage with experts to help guide you

27. questions

28. Contact details Matt Chapman - Strategy Innovation Director
Blog:
Twitter: chapman_matt
Phone