1. Delbert Ault Marketing & Promotions University of Kentucky Parking & Transportation Services

2. Bicycle - means a device that a person may ride and that is propelled by human power and has two tandem wheels at least one of which is more than 14 inches in diameter. (Kentucky) - § 32-5A-281 A human-powered vehicle with two wheels in tandem design to transport by the act of pedaling one or more persons seated on one or more saddle seats on its frame … but does not include a tricycle. (Alabama)

3. Bike Lane - means any portion of a sidewalk or roadway defined by signs, stencils, and paint that is dedicated for use by bicycles Bike Path - means an area designated for the exclusive use of bicycles Shared-use Path - means any designated and marked pedestrian walkway, sidewalk, or area for use by both pedestrians and bicyclists.

4. Bike Route - a route or course of travel over city streets, highways or right-of-ways which has been designated for bicycle travel by posting of signs

5. Successful bike registration begins with understanding the value of increased bike use on a campus or in a community

6. Reduces need for vehicle parking spaces Less noise pollution and air pollution Contributes to rider’s physical health Lessens traffic congestion Saves money vs. automobile use - less fuel - Insurance, parking, wear & tear costs (repairs)

7. Did you know … … if you live within two to five miles of your workplace or university, and live in a metro area or attend an urban-situated university, chances are you can get to your destination faster by riding a bike?

8. Similar programs have reduced bike thefts Increases lost or stolen bike recovery by 30%* Opportunity for safety inspection and equipment check Opportunity to educate about safety and bike laws * National Bicycle Registry, 2004

9. Rider identification in case of accident Provides opportunity for communication Assists in bicycle law enforcement Can help raise funds for: Recovery of registration costs Printing and distribution of literature, maps, etc. Bike Coordinator Bike facilities

10. Don’t Ask!

11. The bicycle registration launch is extremely important Marketing & promotion Marketing & promotion Easy and accessible sign-up Easy and accessible sign-up

12. Marketing & Promotion public service announcements public service announcements press releases press releases presentations for groups and organizations presentations for groups and organizations flyers at bike shops, hot spots, etc. flyers at bike shops, hot spots, etc. e-mails, listservs, renewal mailouts, etc. e-mails, listservs, renewal mailouts, etc.

13. Easy and Accessible Sign-Up registration tables/booths registration tables/booths - government buildings - government buildings - student center - student center - heavy-traffic bike area (near bike racks) - heavy-traffic bike area (near bike racks) - shopping centers - shopping centers - dorms, residence halls - dorms, residence halls These are in addition to on-line, bike office, etc.

14. Online Online - Best option; greater response In person In person - may create wait time or longer lines - less response and slower - better to have multiple location, tables Telephone Telephone Mail-in application Mail-in application

15. You must EXPLAIN the program and its benefits to gain support and acceptance University and student groups Community agencies and leaders Local law enforcement Bicycle dealers & organizations

16. You must EDUCATE students, employees, and the community of the advantages of bicycle registration

17. You must lay out what is EXPECTED from cyclists and others ALL must register their bike Consequences of not registering Enforcement guidelines

18. Name, Address, Phone numbers E-mail address Student, employee or personal I.D. Bike manufacturer and model Primary and secondary color Serial Number

24. sticker - applied directly to bike frame locking permit sleeve - Attach to handle bar engraving

28. The estimated cost to register a bike is $2 - decals - promotion - personnel

29. Fee No Fee Fee No Fee X Some cyclists will complain X X Less Cyclists will register X Can improve bike program X X May portray as more important Less complaints from public X

30. No fee $3per year $5 for 5 years $10 for life $15 for 10 years $15 for life Note 1: Owner must report bike sold, lost, stolen or destroyed Note 2: Each new owner must register the bike Pick the fee the best fits your situation

31. Bicycle Regulations must be COMPREHENSIVE and EASY TO UNDERSTAND

32. Bicycle Regulations must contain: registration guidelines registration guidelines parking violations parking violations traffic violations traffic violations penalties and costs for violations penalties and costs for violations impound and appeal procedures impound and appeal procedures

33. Bike registration will give your university or municipality the opportunity to communicate with cyclists about bike laws and bike safety.

34. Teach ‘em before you tow ‘em

35. Cited bikes will have a known owner Impounded bikes are easier to claim Warnings can be issued before citation Law enforcement agencies can contact owner

45. Bicycle registration start date: July 2009 Estimated daily # of bikes on campus: 4,500 Number of registered bikes: 3,480 Percentage of bikes registered: 77% UK bike use increase 1999-2009: 37%

46. We never had to register our bicycles before. Why do we have to do this now? We believe that a registration program will help us better educate and enforce the rules that will make bicycling at UK a positive experience for everyone. Registration has benefits for all members of the UK community, not just cyclists. Who must register their bicycles? Where can I do it? All members of the campus community who plan to park their bicycle on campus must have a valid bicycle permit. Starting in July 2009, bicycle permits will be available at Parking Structure #6 (721 Press Avenue) and at www.uky.edu/Parking.www.uky.edu/Parking

47. What if I have more than one bicycle? You must register each bicycle that you plan to park on campus. I don’t ride a bike. How will this benefit me? As more members of the University community turn to cycling, the demand for parking will be reduced. When that happens everyone wins – our campus, our community and our environment.