1. 1 Avenues of Light Visual Merchandising Guidelines 2/15/08 – 3/23/08

2. 2 Overview This year’s spring summer collection is a celebration of urban spirit and vibrating energy you are only able to find in the city. It is inspired by vital elements of cities such as Tokyo or New York: Architecture, design, geometric forms, light reflections. The collection shows the different styles in the city, sometimes functional and modern, and then fashionable and more refined or just absolutely glamorous and sparkling that lets a woman feel like a movie star. Please read these guidelines thoroughly before beginning the floor set. White vs. Blue Blue Display Stores Reference both the SCS and Valentine’s day guidelines for set up of all cases with blue displays. If there is a please set the focal and feature showcase with silver fashion displayers instead of the white displays that are shown. White Display Stores These guidelines include photos of all products on white displays. All of the visual guidelines from this point on will be photographed on white displayers. Thank you for your patience during this transition. _____________________________________________________________ Tracking Your Collateral Shipments If you discover you’re missing any seasonal collateral that ships to you from Cranston, you can now call customer service to track or replace your missing item. Please refer to the prop overview (pages 6 and 7) and report the missing item(s) by their proper name or customer service will not be able to help you as efficiently. You can also reference the missing items sku number from the order overview at the end of this guideline. Call 1-800-426-3088 This does not include graphics form Synnott Imaging. You must still fax your packing list back to Synnott to verify that you received all of your paper graphics. Operations Information

3. 3 Calendar 2/15, 2/18 - 2/19Avenues of Light Floor Set 2/15 - 3/23Avenues of Light Program 3/24 - 3/26Bridal Floor Set 3/24 - 4/27Bridal Program 4/28 - 4/30Mother’s Day Program 4/28 - 5/25Mother’s Day Program Signage Overview Blue Display Stores Only Multiple items on a neck form Multiple items on a pendant form Notes: If multiple jewelry items are displayed on a neck form, center the price point under each item. If multiple jewelry items are displayed on a pedant form, stagger the price points with the front price referring to the lowest necklace on the form and the rear price referring to the highest necklace. If multiple items are on one fixture and the price of all of them is the same, place only one price point that refers to all of the items on that display. Price signs should be straight and parallel with the front of the case. The price signs must always be placed on the right side of the displayer or the product When product is displayed on a riser, the price sign is placed on the displayer Place the price sign on the glass when an item is displayed on the glass

4. 4 Signage Overview White Display Stores Only The price signs must always be in line with the right side of the displayer or the product. The price sign may only be placed on the outside when another displayer is blocking the view of the price sign. On a vertical displayer, the price sign is placed on the glass. On a horizontal displayer, the price sign is placed on the displayer. When displaying more than one item on a horizontal displayer, place the price sign in line with the right side of the product. When you have multiple items on a vertical display, center the price sign below the product as shown in A. When the price is in front of vertical displayers, place the price sign about ¼ inch away from the displayer. If the front displayer is blocking the price sign in back, move the price signs out to the edge so that it is visible, see B. A. B.

5. 5 Graphics Mega Poster 1Mega Poster 2 Duratran Graphics Alternate the fashion and crystal living images throughout the store.

6. 6 Graphics Leaseline Graphics Cash Wrap Display Graphics 11x17 Graphic Period 1Period 2 2/25-3/093/10-3/23

7. 7 Window Props Base Covers Column Cover Tops Showcase & Window Sticker VD08 WAD Lcovers and Inserts WAD Lcover Inserts

8. 8 Feature Showcase Backdrop Feature Showcase Props Large Backdrop Holder VD08 Showcase Acrylic Displays- SAD Showcase Sticker Use the same backdrop from Valentine’s Day SAD Lcover Inserts

9. 9 Item Desc.InformationQtyUsageDue AOL Case StickerTo be used on the feature showcase.1 Per FS Use during AOL 2/13 AOL Window Sticker To be used on pedestal windows. 1 per pedestal window Use during AOL 2/13 AOL Column Cover Tops To be used on pedestal windows. 1 per pedestal window Use during AOL 2/13 AOL Base CoverTo be used on built in windows.1 per built in window Use during AOL 2/13 Blue WAD Lcover inserts Paper WAD inserts to be used in all windows. 1 set per FS Continue to use in case 2/13 Blue SAD Lcover inserts Paper SAD inserts to be used in the feature showcase. 1 set per FS Continue to use in case 2/13 SAD display and L cover set Clear acrylic neck forms for feature showcase only. 1 set per FS Continue to use in case In Store FS Backdrop Holder Acrylic panel that will keep the backdrop in place. 1 per FS Continue to use in case In Store VD08 Feature Showcase Backdrop To be used in the feature showcase.1 per FS Save for use during AOL In Store Pink Lcover Inserts Use the pink Lcover inserts in the window. 1 per window Save for future use In Store Pink SAD Lcover inserts Paper SAD inserts to be used in the feature showcase. 1 set per FS Save for future use In Store SCS Backdrop Use in case with the SCS presentation throughout 2008. 1 per store Use throughout 2008 In store Backdrop Graphic Holder Use in case with the SCS backdrop throughout 2008. 1 per store Use throughout 2008 In store SCS Icon Plate Use in case with the SCS presentation throughout 2008. 1 per store Use throughout 2008 In store SCS Case Sticker Place on the SCS case throughout 2008. 1 per store Use throughout 2008 In store SCS Display Covers Only to be used with blue displays.1 per store Use throughout 2008 In store A5 Poster Holder Use in case with the SCS presentation throughout 2008. 2 per store Use throughout 2008 In store SCS Benefit Mini Poster Use in case with the SCS presentation throughout 2008. 1 per store Use throughout 2008 In store New/Current Props

10. 10 New/Current Props Item Desc.InformationQtySaleable/ PriceDue SCS Water Project Mini Poster Use in case with the SCS presentation throughout 2008. 1 per store Use throughout 2008 In store SCS Brochure Holder & Graphic Place on top of SCS display if display is in an oval 95 case. 1 per store Use with new graphic and brochure In store AC07 Info Sticker To be displayed on the acrylics that display the AC pieces. Selected Stores 1 set per store Continue to useIn store AC07 Earphone Part for SFD To be used on SFD wide bracelet displays to feature AC headphones. Selected Stores 1 set of 8 per store Continue to useIn store AC07 Logo Block To be displayed with AC product on going. Selected Stores 1 per store Continue to useIn store AC07 Shopping Boxes Shopping boxes for customers that purchase the Active Crystals product. Selected Stores Use until they are gone In store Sign Blocks To be used throughout the year where designated in the visual guidelines. 5 blocks, 5 GC covers Continue to use in case In store Black Display Easels To display Pooh & Tinkerbell Lithographs 2 per store Save for future use In store H07 Best Gifts Graphic Holder Each best gifts store will get 2 extra for the best gifts case 2 for the best gifts case Save for future use In store Best Gifts Window Display Stair step window display and risers from 2007. This will be used again in 2008. 1 set of 2 per window Save for future use In store 2006 2 Tier Orn. Display To be used in store in 20082 per store Save for future use In store Lithograph SashesTo display with Pooh lithograph2 per store Keep until GWP are sold In store White Window Acrylic Covers For use in windows throughout 20071 set per WAD Save for future use In store Window Acrylic Display Set (WAD) Only to be used in the windows1 set per window Save for future use In store Leporello Brochure holder To display the lovlots brochure1 per store Save for future use In store Place Setting Includes dishes, flatware, silver placemat/napkin & place cards 1 set per store Save for future use In store Magnet Hooks To be used to display large window ornaments in the future 2 sets per store Save for future use In store Silver Ornament Hooks To be used to display ornaments throughout the year 1 of each size per store Save for future use In store Member Card Display Place in the SCS case throughout the year 1 set per store Save for future use In store

11. 11 Props to Purge Item Desc.InformationQtySaleable/ Price Frosted White Block Sets Available in 8” and 10” squares. To be used with DSE and optiks only 3 sets per store$3.00 per block VD08 Column Covers- Red Red covers coming from Synott for go red window only 1 set per go red window Discard after 2/14 VD08 Column Covers- Pink Pink covers in kit for etera window only 1 set per etera window Discard after 2/14 VD08 Base Covers Red or pink depending on the window type. For built in windows only. 1 per Built in window Discard after 2/14 VD08 Window and showcase sticker To be used in the windows and on the feature showcase 1 set per window/FSDiscard after 2/14 SCS Window Sticker Place on the SCS window for the SCS window program. 1 per windowDiscard after 1/20 SCS Column Covers Use in the SCS pedestal window. 1 per windowDiscard after 1/20 SCS Base Covers Only to be used in built in windows 1 per windowDiscard after 1/20 SOT Green WAD Covers For use in window displays1 set per windowDiscard H07 WAD Gold Covers To be used with window acrylic displays in windows only 1 set per windowDiscard after 12/31 H07 Natural Ornament Tree To be used on the open sell table to display all ornaments 1 per store See for $50.00 after 12/31 Prop sale notes: If you do not sell the prop two weeks after the promotion has ended, discard the prop. Be sure to check the “current list” before discarding. If a customer is interested in buying a new prop, please take their name and call them when it is available. This is the best way to sell these items as they cannot be displayed on the sales floor after the season is over. All props must be rung up under the prop sale sku- “PROP ITEM” at the cost listed in these or past guidelines. If you have more than one customer for a prop, please take their name and attempt to find the prop at a store in your area. If unavailable, call the Visual Merchandising Dept. Sometimes there are a few extra we have here at corporate that we can send to you for your customer.

12. 12 Window Sticker Application Notes:  If the window sticker is going to overlap the Swarovski logo on the window glass, do not use the window sticker.  Only selected stores can implement the window sticker.  The Avenues of Light Window Sticker Ornament (one part) is 33” high and 63”wide.  Apply the sticker to the interior of the window.  The sticker must be positioned on the bottom of the window, flush with the floor and slightly overlapping the WFS, but not covering the products or decoration too much.  If you receive a window sticker and you know you cannot display it because of mall restrictions, please discard the sticker and email your district manager to make them aware of the restrictions. Wide Window:  Position the bottom of the sticker 41 inches from the floor with 1/3 of the sticker overlapping the window graphic. Narrow Window:  Position the bottom of the sticker 41 inches from the floor with 2/3 of the sticker overlapping the window graphic. 33” 86” Window Sticker Application: 1.Clean window with cleaning agent. Dampen the window with water before adhering the sticker. This will allow you to adjust the positioning as you put the sticker on. 2.Position the top edge of the sticker so that it is level level on the glass. Adhere the top edge with wide adhesive tape. 3.Remove the backing by pulling carefully downward. Use the squeegee to flatten the sticker moving from the center to the edges, thereby removing any air- bubbles underneath. All stores should have a blue squeegee available in store. 4.Remove application tape by pulling carefully downward. 33”

13. 13 Case Sticker Application How to apply the Sticker Text 1.Clean the window 2.Position the sticker on the glass, remove the small strip on the rear of the sticker and fix the top part 3.Remove backing tape by carefully pulling downward. At the same time use a squeegee to flatten the sticker from the center to the edges, thereby removing any air-bubbles underneath 4.Remove application tape by carefully pulling downward 5.If bubbles are still visible afterwards, pop them with a pin, and flatten with the squeegee Application on Showcase 200 ▪ Apply the showcase sticker text to the exterior of the showcase ▪ Position the sticker on the left, with the base of the upper line of text slightly above the second glass shelf 1. 5. 4. 3.

14. 14 Cash Wrap Direction Over time each store has been placing an array items on their cash wrap. We would like to keep the cash wrap as free of clutter as possible so we will direct exactly what should be on the cash wrap and what should not. The following items should be displayed on the cash wrap throughout the year:  The return policy sign (white and gray) in the 5.5x7 Acrylic sign holder with frosted acrylic base  The employment brochure in acrylic holder provided by Human Resources  California stores only--- The Prop 65 sign about air quality  New Jersey stores only--- The New Jersey Discrimination 8x10 sign  The mirror display should be placed on the back of the cash wrap.  The cash wrap display should continue to be placed on the front of the cash wrap The following items will be displayed periodically throughout the year but only during selected timeframes designated by Marketing or Human Resources:  The hiring sign in acrylic block sign holder provided by Human Resources (only if you are currently hiring)  The current "Events to Inspire" take away in the acrylic brochure holder provided by Marketing promotions  8x10 Promotional graphics  8x10 PR related graphics The following items should NEVER be displayed on the cash wrap  Any postcards of any kind! (These are meant for you to give to the customer, not to display on the counter)  The Optiks Brochure and holder (This should be handed out to customers who show an interest in Optiks) The brochure and holder should not be out on display unless optiks are in an Oval 95 showcase.  SCS brochure and holder (These should be given to customers interested in SCS) The brochure holder may be placed on top of an Oval 95 if SCS is featured in the oval. Otherwise, the brochure should stored out of sight.  Active Crystals Brochure (This should be handed out to customers who show an interest in Active Crystals)  Any business cards of any kind! (These are meant for you to give to the customer, not to display on the counter)

15. 15 PriorityOne Morning of 2/15 Windows Open Sell Focal Must be completed prior to store opening!

16. 16 Notes: The photo to the left is just an overview of the look of the window. Follow the detail photo for exact product placement. Use the plexi pedestal covers in your windows. Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic. Make sure that your WAD Lcovers and displays are clean and free of fingerprints. Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product. Substitutions: Small euphoria pendant for 933640 Desert glow kyrat collection for emblema Large etoile or mini parallel for etoile shown Props: Etoile Megaposter Window Acrylic Displays (WAD) Window Acrylic Display Lcovers AOL08 Blue Window Acrylic Display Lcover Inserts AOL08 Column Cover Tops AOL08 Window Stickers Window 1 – Etoile 933623 933624 920685 933640 933641 933645 933628 933629 945229

17. 17 Window 2 – Eclipse Notes: The photo to the left is just an overview of the look of the window. Follow the detail photo for exact product placement. Use the plexi pedestal covers in your windows. Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic. Make sure that your WAD Lcovers and displays are clean and free of fingerprints. Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product. Substitutions: Ensemble collection for eclipse on left Eyeliner collection for eclipse in the center Clear crystal active for new active colors Props: Etoile Megaposter Window Acrylic Displays (WAD) Window Acrylic Display Lcovers AOL08 Blue Window Acrylic Display Lcover Inserts AOL08 Column Cover Tops AOL08 Window Stickers 959368 Pink Heart Ware 909823 959369 959367 959366 935391 935389 942885 935387 935388 935352

18. 18 Built-in Window 1 – Etoile Props: 22x28 Etoile Graphic Window Acrylic Display Lcovers AOL08 Blue Window Acrylic Display Lcover Inserts Window Acrylic Display Set (WAD) AOL08 Base Cover Notes: This window should contain an AOL base cover. Carefully measure the window and cut the base cover to fit. Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic. Make sure that your WAD Lcovers and displays are clean and free of fingerprints. Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.

19. 19 Built-in Window 1 – Etoile Substitutions: Small euphoria pendant for large euphoria Desert glow kyrat collection for emblema Large etoile or mini parallel for etoile shown 933623 933624 920685 933640 933645 933628 945229

20. 20 Built-in Window 2 – Eclipse Props: 22x28 Eclipse Graphic Window Acrylic Display Lcovers AOL08 Blue Window Acrylic Display Lcover Inserts Window Acrylic Display Set (WAD) AOL08 Base Cover Notes: This window should contain an AOL base cover. Carefully measure the window and cut the base cover to fit. Clean the window and pedestals thoroughly and focus the lighting to highlight the products and the graphic. Make sure that your WAD Lcovers and displays are clean and free of fingerprints. Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.

21. 21 Built-in Window 2 – Eclipse Substitutions: Ensemble collection for eclipse on bottom left Eyeliner collection for eclipse on the top Clear crystal active for new active colors 959366 959368 with cord 935391 935389 942885 935387 935388 959368 Pink Heart Ware 909823 959369 959367 959366

22. 22 Focal – Enjoy Collection For selected stores with large focal cases: Large Focal, front – Enjoy Collection Large Focal, top – Nirvana and Glacier rings on thin bracelet displays Large Focal, right – Clear and gold mini parallel collections Focal, left – Eyeliner collection Notes: Make sure the white or silver fashion displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. Substitutions: Emergency collection or ex aequo collection for the enjoy collection Black or blue intervalle bangles for golf bracelet and alice key chain Any nirvana ring for ring shown 903718 903723 903722 905780 909887 957033 99888 957035 957032 934032 957031 957027 935362 935363 935361 935360 860475 910852 935364 846392 928355

23. 23 Open Sell- Gold Jewelry Notes: Display the product on white or silver displayers on the mini table as shown. Place the price points as directed. Refer to price point guidelines at the beginning of this packet for more information. All of the stacks should be set up like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest. Replenish the open sell quantities as sell-through occurs throughout the day. Substitutions: Rhodium mini parallel for gold Gold stonehenge or brown galet collection for euphoria collection 928366 928365 933641 933642 933643 933642 928366 933641 928365 933643

24. 24 Open Sell- Easter Notes: Display the product on white or silver displayers on the mini table as shown. Place the price points as directed. Refer to price point guidelines at the beginning of this packet for more information. All of the stacks should be set up like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest. Replenish the open sell quantities as sell-through occurs throughout the day. Substitutions: Lazo mini sun neck and earring for galet collection Daeni and dambulla flowers for rabbits 933642 933643 949740 940245 940243 949740 940243 940245

25. 25 PriorityTwo On 2/18 Oval 95 Cases Cash Wrap Cases Feature Showcase Cash Wrap Displayer

26. 26 Oval 95- Disney Notes: Only place Disney in an oval 95 if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 933152 903723 933151 903722 933148 933155 933150 903725 903718903720

27. 27 Cash Wrap- Disney Double collection Notes: Only place Disney in the cash wrap if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. Desert Rose collection

28. 28 Oval 95 – Active Crystal Notes: Only place active crystal in an oval 95 if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 909817 909816 909820 959366 959367 959368 909823 959369 909822 909819 909818 909821 959368 909822 909823 959369 909819 909818 909816 959366 959367 909817

29. 29 Oval 95 – Pins Notes: Only place pins in an oval 95 if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 909817 909822 909819 909818 909821

30. 30 Cash Wrap – Pins Notes: Only place pins in the cash wrap if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 909817 909822 909819 909818 909821

31. 31 Oval 95 – Rings Notes: Only place rings in an oval 95 if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 865408

32. 32 Cash Wrap – Rings Notes: Only place rings in the cash wrap if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 959368 920685 910830

33. 33 Oval 95 – Watches Notes: Only place watches in an oval 95 if it is designated on your custom floor plan. Display what you own and remove the end acrylics if you need to shrink the presentation down a bit. 85% of the watches are shown but not all stores will have all watches. Stores with blue displays should set up this display on silver fashion displayers. Make sure the displayers are clean and free of finger prints. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 920820 945966 945964 903344 945980 945979 945981 945982 945967

34. 34 Oval 95 – Rhodium Jewelry Notes: Only place rhodium jewelry in an oval 95 if it is designated on your custom floor plan. Stores with blue displays should set up this display on silver fashion displayers. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set. 959286 848564 933616 678198 956723 869978 661034 959288 959266 910490 916976 933555 957038 1809006 697331 834865 848563 957032 957033 957027 957031 934032 678187 909887

35. 35 Oval 95 – DSE Selected Stores Notes: Only place DSE in an oval 95 case if it is designated on your custom floor plan. The glasses shown are for placement only. Each individual’s stores assortment will vary a bit. Be sure to place the newest glasses on top. Stores with blue displays should set up this display on silver fashion displayers. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.

36. 36 Narrow Showcase – DSE Selected Stores Notes: Only place DSE in a narrow case if it is designated on your custom floor plan. The glasses shown are for placement only. Each individual’s stores assortment will vary a bit. Be sure to place the newest glasses on top. Stores with blue displays should set up this display on silver fashion displayers. Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.

37. 37 Feature Showcase Notes:  This showcase is for selected stores. On each store’s floor plan a FS will be designated on the plan.  The majority stores will receive a set of collateral to create a feature showcase (FS). Stores with blue displays should set up this display on the SAD’s and silver fashion displayers.  This showcase will focus on highlighting new products for each season throughout the year.  The same backdrop from Valentine’s Day will be used again for AOL. Props: Acrylic Backdrop Holder SAD set SAD inserts Feature showcase kit containing: Case Backdrop Pink WAD Lcover Inserts Case Sticker White or Silver Fashion Displays

38. 38 Feature Showcase Shelf 1 Shelf 2 848564 933642 933641 933580 933581 933582

39. 39 Feature Showcase Shelf 3 Shelf 4 909887 909888 934032 928365 928366 940243 940245

40. 40 Cash Wrap Displayer Notes: Please replenish the cash wrap quantities as sell-through occurs throughout the day. 909887909888909887909888 933573 933570 933571

41. PriorityThree 2/18 Fashion Jewelry Accessories

42. Fashion Jewelry 1 A, B & C Stores Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

43. Shelf 1 Shelf 2 935378 935384 935382 935377 935410 Fashion Jewelry 1 A, B & C Stores 935383 935360 935363 935362 935364 935361 935365 935359 900074

44. Shelf 3 Shelf 4 910673 910674 Fashion Jewelry 1 A, B & C Stores 935376 935370 935371 946780 910858 910860 933583 933580 933582 933553 945230 933551

45. Fashion Jewelry 2 A, B & C Stores Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

46. Shelf 1 Shelf 2 933591 933593, 955734 933592 910059 910061 933562 933564 933607 Fashion Jewelry 2 A, B & C Stores 935348 910852 935352 935355 935387 935386 933563 910057

47. Shelf 3 Shelf 4 935395 935397 935411 935399 935398 935396 933640 935341 933626 Fashion Jewelry 2 A, B & C Stores 900076 935406 935409 935405 935404

48. Fashion Jewelry D and E Stores Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

49. Shelf 1 Shelf 2 935378 935384 935382 933591 933593, 955734 933592 935376 933553 935370 935360 935363 935364 935361 Fashion Jewelry D and E Stores 910059 910057, 910061, 916958 935352 935355 945230 933551 900074 935388 935387

50. Shelf 3 Shelf 4 910673 910674 935395 935397 935411 935399 935398 Fashion Jewelry D and E Stores 935348 900076 910852 910858 910860 935406 935409 933581 933583 933580 933582 933563

51. Accessories 1 A+ Stores Notes: Clean the case thoroughly before beginning. Your store’s accessory level is notated on top of your custom floor plan. This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout. Focus the lighting on the product groupings once the case is set. Stores with blue displays should use silver fashion displays to feature the accessories. Never leave a displayer empty for any reason! 942840 955934 877293 942853 909680 910462, 914011 910439 910456 919542 916090 914231 909679 909678 914233 914234 914232 916089 910457 910455 865282 910459 910458 910944 875705 871154 942852

52. Accessories 2 A+ Stores Notes: Clean the case thoroughly before beginning. Your store’s accessory level is notated on top of your custom floor plan. This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout. Focus the lighting on the product groupings once the case is set. Stores with blue displays should use silver fashion displays to feature the accessories. Never leave a displayer empty for any reason! 910445 942850 910444 943029 914235 914257 914258 910450 910451 954236 914236 914259 943034 944493 942851 910447 910452 914238 943041 914237 942852 910446 943036 943035

53. Accessories 1 A Stores 942840 955934 877293 909680 910462, 914011 910456 919542 916090 914231 909679 909678 914233 914232 916089 910457 910455 865282 910459 910458 875705 871154 910944 Notes: Clean the case thoroughly before beginning. Your store’s accessory level is notated on top of your custom floor plan. This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout. Focus the lighting on the product groupings once the case is set. Stores with blue displays should use silver fashion displays to feature the accessories. Never leave a displayer empty for any reason!

54. Accessories 2 A Stores 910445 942850 910444 943029 914235 914257 914258 910450 910451 914236 914259 943034 942851 910452 943041 942852 943036 944493 Notes: Clean the case thoroughly before beginning. Your store’s accessory level is notated on top of your custom floor plan. This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout. Focus the lighting on the product groupings once the case is set. Stores with blue displays should use silver fashion displays to feature the accessories. Never leave a displayer empty for any reason!

55. Accessories B Stores 943029 914258 942840 877293 916089 909679 914259 865282 910459 910458 910451 914011 871154 914231 910455 875705 910944 909680 909678 910456 943036 943034 Notes: Clean the case thoroughly before beginning. Your store’s accessory level is notated on top of your custom floor plan. This case represents the fullest possible case. If your stock levels are lower, adjust the case accordingly but maintain the 2 column layout. Focus the lighting on the product groupings once the case is set. Stores with blue displays should use silver fashion displays to feature the accessories. Never leave a displayer empty for any reason!

56. Accessories C, D and E Stores Notes: Clean the case thoroughly before beginning. Your store’s accessory level is notated on top of your custom floor plan. Focus the lighting on the product groupings once the case is set. Stores with blue displays should use silver fashion displays to feature the accessories. Never leave a displayer empty for any reason! Front Back

57. PriorityFour 2/19 Rhodium Jewelry Crystal Jewelry Bridal Jewelry Gold Jewelry

58. Rhodium Jewelry Single Case Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

59. Shelf 1 Shelf 2 Rhodium Jewelry Single Case 843865 959286 697331 933555 661034 956723 848563 959288 1809006 957039 959266 848564 933616 916976 910490 933597 933598 933595 933599 909891 933644 909890 692862 678189 1792056 933578 697307 1800050 869798 1808935 869796 869797 891352 1808361 1802295 956715 959257 1500592 957027 957031 934032 957032 957033 933596 909887 957038

60. Shelf 3 Shelf 4 Rhodium Jewelry Single Case 933571 933573 933570 909960 1808912 909950 1808960 159269 1791305 869824 959267 933619 933620 933621 945222 945223 945224 945226 945227 661020 956720 681251 834982 678223 851824 956717 1792298 1504973 959270 661065 866924 834999 959285 867682 956721 661066 Impression set Brilliance set 910067 1791185 956719 959287 1800045 956722 678198 933611 891352 959261 678187

61. Rhodium Jewelry + Oval 95 Single Case Notes: Only place SJR in a case and oval if it is designated on your custom floor plan. Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

62. Rhodium Jewelry + Oval 95 Single Case Shelf 1 Shelf 2 959287 933597 933598 933595 933599 909891 909890 891352 933578 851824 697307 1800050 1808935 891352 1808912 869796 1808361 867682 1802295 869797 866924 956720 681251 933596

63. Rhodium Jewelry + Oval 95 Single Case Shelf 3 Shelf 4 909960 1808960 933619 933620 933621 661020 956717 959269 1504973 1500592 661065 956715 959257 834999 959285 956721 Impression set Brilliance set 1791305 1800045 1791185 956722 910067 678189 1792056 692862 933611 909950 933571 933573 933570 945222 945223 945224 945226 945227 959261 678187 869824 959267 834982 1792298 959270 661066 678223 933644

64. Expanded Rhodium Jewelry 1 Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

65. Shelf 1 Shelf 2 Expanded Rhodium Jewelry 1 843865 959286 697331 933555 869798 661034 956723 957038848563 959288 1809006 678198 957039 959261 959266 678187 848564 933616 916976 910490 933576 933578

66. Shelf 3 Shelf 4 Expanded Rhodium Jewelry 1 910067 1791185 956722 1800045 933571 933573 933570 933611 959287 909960 1808912 909950 1808361 1808960 1791305 869824 959267 933619 933620 933621 945222 945223 945224 945226 945227 Impression set Brilliance set

67. Expanded Rhodium Jewelry 2 Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

68. Shelf 1 Shelf 2 Expanded Rhodium Jewelry 2 956720 681251 678223 1808935 933597 933598 933595 933599 909891 933644 909890 661020 692862 1792056 851824 697307 1800050 933596 957033909887 934032 957032 957031

69. Shelf 3 Shelf 4 Expanded Rhodium Jewelry 2 956717 1792298 959269 1504973 959270 661065 956715 959257 891352 866924 1802295 843866 834999 959285 869796 867682 869797 956721 661066 834982 678189 1500592

70. Crystal Jewelry Single Case Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

71. Shelf 1 Shelf 2 Crystal Jewelry Single Case 903659 856853 839815 839817 928354 846392 1504973 917235 1806501 1791275 846388 891627 846356 846396 952373 891623 928363 1808199 891628 665159 910873

72. Shelf 3 Shelf 4 Crystal Jewelry Single Case 928360 928361 928359 665154 698840 940245 940243 877255 658906 658907 878445 878446 659646 900992 906594 903634 901328 860474 860475 679317 685706 695151 855879 685707 655501 664318 662628 942885 877253 877254 933603 903641

73. Crystal Jewelry Single Case with Active Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

74. Shelf 1 Shelf 2 Crystal Jewelry Single Case with Active 909821 909820 959368 909823 959369 909822 959366 959367 909817 909816 909818 909819 860474 860475 891627 842885 928360 928361 928359 952373 891623 928363 1791275 917235 1504973 933603 846392 910873 903641

75. Shelf 3 Shelf 4 Crystal Jewelry Single Case with Active 1806501 855879 685707 655501 664318 662628 665154 698840 940245 940243 878445 878446 659646 877255 658906 658907 901328 900992 906594 903634 877253 877254 679317 685706 695151 839815 839817 903659 856853 928354 1808199

76. Expanded Crystal Jewelry 1 Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

77. Shelf 1 Shelf 2 Expanded Crystal Jewelry 1 839815 839817 928360 903659 928354 846392 842885 928361 928359 856853 1808199 1806501 846356 933603 860474860475 903657

78. Shelf 3 Shelf 4 Expanded Crystal Jewelry 1 846388 891627 952373 891623 952374 928363 1791275 1504973 917235 910873 891628 891624 903641 BD Sun

79. Expanded Crystal Jewelry 2 Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

80. Shelf 1 Shelf 2 Expanded Crystal Jewelry 2 940245 940243 665154698840 901328900992 906594 903634 891615 665160 903635

81. Shelf 3 Shelf 4 Expanded Crystal Jewelry 2 878445 878446 659646 877255 658906 658907 877253 877254 679317, 685706, 695151 855879 685707 856299 655501 664318 662628

82. Bridal Jewelry Single Case Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

83. Shelf 1 Shelf 2 Bridal Jewelry Single Case 901319 901318 959277 959303 956716 959282 959263 959278 959260 959281 959268 956727 956726 959297

84. Shelf 3 Shelf 4 Bridal Jewelry Single Case 851812 959289959279 834969 834970 893058 1808171 1808172 894446 894449 894451 894450 894448 894453 894454 661104

85. Gold Jewelry Single Case Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

86. Shelf 1 Shelf 2 Gold Jewelry Single Case 917246 917245 909997 933642 959283 933643 933628 933629 933631 945229 959262 959284 917321 909926 867687956719 917241 917242

87. Shelf 3 Shelf 4 Gold Jewelry Single Case 891630 901839 909971 886807 956713 959256 959280 959259 909948 835036 886761 928365 891619 891616 891621 920685 886748 901830 956714 959258 933622 933623 933624

88. AOL Kit Overview AOL Store Orders

92. 92 Expanded Crystal Jewelry 1 Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

93. 93 Shelf 1 Shelf 2 Expanded Crystal Jewelry 1 839815 839817 928360 903659 928354 846392 842885 928361 928359 856853 1808199 1806501 846356 933603 860474860475 903657

94. 94 Shelf 3 Shelf 4 Expanded Crystal Jewelry 1 846388 891627 952373 891623 952374 928363 1791275 1504973 917235 910873 891628 891624 903641 BD Sun

95. 95 Expanded Crystal Jewelry 2 Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

96. 96 Shelf 1 Shelf 2 Expanded Crystal Jewelry 2 940245 940243 665154698840 901328900992 906594 903634 891615 665160 903635

97. 97 Shelf 3 Shelf 4 Expanded Crystal Jewelry 2 878445 878446 659646 877255 658906 658907 877253 877254 679317, 685706, 695151 855879 685707 856299 655501 664318 662628

98. 98 Bridal Jewelry Single Case Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

99. 99 Shelf 1 Shelf 2 Bridal Jewelry Single Case 901319 901318 959277 959303 956716 959282 959263 959278 959260 959281 959268 956727 956726 959297

100. 100 Shelf 3 Shelf 4 Bridal Jewelry Single Case 851812 959289959279 834969 834970 893058 1808171 1808172 894446 894449 894451 894450 894448 894453 894454 661104

101. 101 Gold Jewelry Single Case Notes: Clean the case thoroughly before beginning. Focus the lighting on the product groupings once the case is set. Stores with blue displays should refer to the layout below and the details shown in the Valentine’s Day visual guidelines. Never leave a displayer empty for any reason!

102. 102 Shelf 1 Shelf 2 Gold Jewelry Single Case 917246 917245 909997 933642 959283 933643 933628 933629 933631 945229 959262 959284 917321 909926 867687956719 917241 917242

103. 103 Shelf 3 Shelf 4 Gold Jewelry Single Case 891630 901839 909971 886807 956713 959256 959280 959259 909948 835036 886761 928365 891619 891616 891621 920685 886748 901830 956714 959258 933622 933623 933624

104. 104 AOL Kit Overview AOL Store Orders

105. 105 AOL Store Orders

106. 106 AOL Store Orders

107. 107 AOL Store Orders

108. 108