1. ARRIVE ALIVE COMMUNICATIONS NTAU LETEBELE: M: ROAD SAFETY PROJECTS

2. CONTENTS  ARRIVE ALIVE COMMUNICATIONS  Pedestrian Safety and Education  Prof. in Traffic Fraternity

3. SNAPSHOT: ROAD TRAFFIC SCENARIO  6 Million licenced drivers  6.2 Million motorised vehicles  Total road network: 753 000 km  Annual vehicle km travelled: 140 billion km  Fuel sales: 9 500 mega litres p.a

4. Road accident summary  Over 500 000 traffic accidents p.a  Over 28 000 are fatal or lead to serious injuries  Total cost: over R 13 billion  12.3 fatal accidents per 10 000 vehicles

5. Main Goal  Promote road traffic safety to effect decrease in road accidents, fatalities and injuries as well as contributing road traffic offences

6. Pedestrian Safety Billboards (370) Bus Advertising (300) Electronic Screen @ 24 PSL matches Electronic Screens @ 40 garage forecourts Rank TV @ 10 biggest taxi ranks Message by Madiba ARRIVE ALIVE ADVERTISING

7. ARRIVE ALIVE MASS COMMUNICATIONS Television Advertising Road Active Station Advertising (11) Commercial Radio Advertising Community Radio Stations (30) Print Advertising: 4 x Sunday (30) Print Advertising: 10 x magazines

8. ARRIVE ALIVE PUBLIC RELATIONS Pedestrians Road Shows (2 400)

9. ARRIVE ALIVE MOBILIZATION  Road Safety Cell of Excellence: BHP Billiton Joint co-operation with GRSP On-going initiatives with QASA and ARA Joint project with Fleetwatch for Moving Billboards (Decals)

10. ARRIVE ALIVE SPONSORS Imperial Fleet Services: patrol vehicles (28) Total (SA): 100 000 Z-cards AC Marketing: 500 000 licence disks VW (SA): 10 000 window stickers Baby City: 10 000 “Baby on Board” stickers

11. ARRIVE ALIVE SPONSORS SAB: production of print and electronic adverts ComutaNet: 30 000 foam caps Pick ‘n Pay: joint venture on electronic ads BP(SA): road safety messages on TV Engen: 10 000 water bottles

12. ARRIVE ALIVE PUBLICITY MATERIAL 2 100 00 Leaflets (3 themes) 210 00 Posters (3 themes) 100 000 Bumper Stickers 5 000 Road Safety Info Kits

13. ARRIVE ALIVE SPECIAL EVENTS  RTS Milestone Event World Remembrance Day Road Safety Week Limpopo Eclipse Arrive Alive December launch Arrive Alive Info Centre

14. PEDESTRIAN SAFETY  Junior Traffic Training Centres - completed 15 of the 19 JTTCs  Scholar patrol - Expand the programme - Manual completed and ready for printing - One national uniform

15. HAZLOCS  Completed 350 checklists – business plan  Improved hazlocs in 5 of the 9 provinces

16. VISIBILITY  Distributed 82 000 reflectives to all provinces (8 800 each)  Target schools, informal settlements and industrial sites

17. Community structures  Local, regional, provincial and national  Funds set aside  Walk safely

18. Prof. in Traffic Fraternity  Evaluation of colleges  Registration of colleges (NRTA): completed  All 11 colleges evaluated and graded  Challenge: equipment, facility upgrading  Ad hoc inspections

19. New EDL Qualification  Upgraded qualification for examiners: completed  Entry requirement revised to Grade 12  New curriculum and assessment criteria developed  Developing refresher courses for trained examiners

20. New EOV Qualification  Upgraded qualification for examiners: completed  Entry requirement revised to Grade 10  New curriculum and assessment criteria developed  Refresher courses for trained examiners

21. Prof. status of Traffic Officers  National assessment criteria and standard accepted  Minimum national entry requirement implemented  Drafting 1-yearly curriculum  All trainers evaluated and graded  Training updated to NRTA and relevant legislation

22. Image of the Profession  New salary scale for Traffic Officers  Provincial acceptance of proposal for one national uniform  Provincial acceptance of proposal for one national rank structure

23. Conclusion  Thank you and Arrive Alive !!!!